During this time of year, people often give of themselves more than they do during other parts of the year. Much the same, business needs to be human and give of itself throughout the year and during the holidays. Many businesses do so much for the community, but fail to make sure the key stakeholders know what they are up to.I have worked with some good businesses over the years and would like to highlight some of the good things that each have done.
- First DFW International Airport, a government entity of all things actually holds an Aviation Career Expo each year in early December to bring in upwards of 4,000 local students to learn about aviation. American Airlines hosts the group with dozens of local businesses that are in the aviation sector from Tarrant County College to what looks to be a flying museum of older planes that are open for inspection.
- If you ever get stuck at an airport, like DFW, and you need help, you should pick up that scary “white” service phone and ask that person for what you need. DFW has been known to give out diapers, formula, blankets, cots and so much more for those impacted by an unfortunate weather.
- Chesapeake Energy gave thousands of bottles of water to local charities in 2011 during the 70 plus long streak of blistering heat here in Texas. Not only that, they actually loaded a case (1,700 or so bottles of water) in the back of a pickup and took it to the fire fighters working to extinguish the Parker County wildfires.
- Then just last week, Epic Helicopters looking to do something to celebrate the holidays, reached out to the Ronald McDonald House to offer a holiday lights tour to one of their residents. Three weeks later 5-year-old Zachary McBride was given the sleigh ride of a life-time with his mom riding right behind him. Zachary’s story as seen on CBSDFW – 11.
If your business does good things out of the goodness of its heart, then be sure that you are also telling your customers, business partners or potential clients so that they know what doing business with you is really like.While each of these examples earned mass media coverage, the outreach did not stop there. There was outreach to city councils, county judges, law enforcement, boards of directors and so much more to ensure that the good business was recognized for their good citizenship.
Originally posted on Murnahan Public Relations, Inc’s blog.
Brian Murnahan, President of Murnahan Public Relations, brings more than 15 years of corporate communications experience in multiple different business sectors, including aviation, oil & gas, privacy, transportation and public policy. Murnahan specializes in media relations, crisis communications, public affairs, community / stakeholder relations, international outreach and media training.