May 2016 Luncheon

PRSA_Maygraphic
“Making Research Work for You”
May 11 – GFW PRSA May Luncheon
Presented by: Angela Rogers, LimeTree Marketing
Sponsored by: Tarleton State University

 

Research is important to driving strategy. It can seem like a daunting and expensive task, but it can be done on a smaller scale and still provide valuable insight. Angela Rogers, brand marketer and entrepreneur, serves in an advisory role in strategy and research for LimeTree Marketing. She has tips and tricks for how to obtain research data on any budget and how to apply that to your company’s strategy.

 

TarletonClick here to register!
Thank you to Tarleton State University for graciously sponsoring this month’s luncheon.

 

Join the Greater Fort Worth chapter of PRSA on Wednesday, May 11, at 11:30 a.m. at the City Club of Fort Worth in downtown. You don’t want to miss the opportunity to learn how to get the data you need to effectively drive the change you seek in your organization.

April 2016 Member Spotlight: Bill Lawrence

April 2016 Member Spotlight: Bill Lawrence

Bill LawrenceName: Bill Lawrence, APR, Fellow PRSA

Job Title/Company: Principal, Lawrence & Associates

College/Degree/Graduation Date: TCU, BBA, 1966

Hometown: Fort Worth, Texas

Position within GFWPRSA (i/a): Chair, Judging Committee, 2016 Worthy Awards, and Chair, Judging Committee, 2016 Rochester (NY) PRSA PRism Awards; former president of GFWPRSA (1992)

Childhood ambition (what did you want to be when you grew up?): I was inspired by my parents and relatives to be a self-employed entrepreneur.

Current livelihood (what you’re actually doing as a grown-up): I am a principal in Lawrence & Associates, which I started in 1989 to focus on public relations, marketing and fundraising.

First PR job: I was fortunate to serve as director of communications for the Texas Manufacturers Association (now Texas Association of Business), the state’s leading employer organization. Representing companies from the largest multi-national corporations to small businesses in nearly every community of our state, TAB works to improve the Texas business climate and to help make our state’s economy the strongest in the world.

What you know now that you wish you’d known then: Anything is possible.

Best piece of advice you’ve ever received: Listen, learn and stay healthy; do your homework and do the right thing.

Greatest professional or personal accomplishment: I believe that my greatest accomplishments have been marrying my wife and founding Lawrence & Associates.

If you weren’t in PR, you would: I would be involved in a worthwhile venture in which I could add value.

Desired legacy: I helped others accomplish their goals.

Why did you originally join PRSA: I joined PRSA for the professional development programs and networking with other professionals.

Finally, tell us about your hometown and what makes it cool: Fort Worth is attractive, authentic, comfortable, casual and dynamic; it has amenities for all ages. The city’s business, governmental and community leaders collaborate to help enhance the quality of life for all of us.