June 2016 Luncheon

PRSA_June Luncheon“What’s Trending Now?”
June 8 – GFW PRSA June Luncheon
Presented by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. It’s not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively.

Register today!

Join the Greater Fort Worth chapter of PRSA on June 8 at 11:30 a.m. at the City Club in downtown Fort Worth. Our discussion will be led by PR Newswire Global Director of Emerging Media, Michael Pranikoff who speaks at events and consults with companies all over the world on his perspective about how we need to think differently about content we are creating and the channels that we use to syndicate to reach & engage our targeted audiences.

May 2016 Member Spotlight: Tracy Greene

May 2016 Member Spotlight: Tracy Greene

Tracy Greene, Public Information Officer, Amon Carter Museum of American ArtName: Tracy Greene

Job Title/Company: Public Information Officer, Amon Carter Museum of American Art

College/Degree/Graduation Date: TCU, Bachelor of Science in Advertising/Public Relations, 1999

Hometown: Dayton, Texas

Position within GFW PRSA (i/a): Hospitality Chair

Childhood ambition (what did you want to be when you grew up?): Broadcast journalist

Current livelihood (what you’re actually doing as a grown-up): Nonprofit public relations

First PR job: Communications coordinator at the Fort Worth Zoo

What you know now that you wish you’d known then: So many things!

  • The traditional media landscape will dramatically evolve in your career, so it’s best to get on board sooner rather than later. (When I started in PR, most people still read the newspaper, and a tweet was a bird call!)
  • It’s called media relations for a reason–the relationship is critical, even more so than a perfectly written news release.
  • You’ll do your best work on a small budget! Creativity goes a long way.

BestTracy Greene (2) piece of advice you’ve ever received: Two things come to mind. Trust your gut; your instincts are almost always right. Always have someone proof your work.

Greatest professional or personal accomplishment:

  • Planning and promoting a baby shower for an elephant, which generated international awareness for the Fort Worth Zoo’s elephant conservation program (professional)
  • Running a half-marathon after a leg injury delayed my first attempt (personal)
  • Raising kind and compassionate children (personal–and a work in progress)

If you weren’t in PR, you would be a: professional resume writer.

Desired legacy: I want to be remembered as someone who made a difference to my family, friends, coworkers and community.

Why did you originally join PRSA: To learn more about the profession and meet novice and seasoned colleagues

Finally, tell us about your hometown and what makes it cool: My hometown is very small–only about 7,000. There were more people at TCU (even in the mid-90s) than in my hometown!