Join us for our next GFW PRSA luncheon on Wednesday, November 14, at Colonial Country Club!

As a relatively new frontier, digital is a discipline that has generally been left to specialists. However, we’re not always lucky enough to have one of these specialists on hand when a prospect or client asks questions or indicates an interest in exploring this realm. As digital tactics and strategies become more integrated, if not inseparable, from PR and communications, the ability to talk digital is more important than ever. In this presentation, Jim Lin (Partner/SVP, Ketchum Digital) will share relevant points and best practices on digital tactics that brands and organizations are asking about today. With this knowledge, you will become dangerous enough to get your client or prospect to the next meeting, when you can bring a specialist into the room to take it the rest of the way.

When: Wednesday, November 14, 2018, 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Wanna Get Away? October PR History

When the going gets tough, the tough get going – on a taxpayer-subsidized vacation. And that’s exactly what the executives at insurance giant AIG did in September 2008, when they flew out for a relaxing vacation at the swanky St. Regis hotel in southern California. And boy, did they need it: Just six days earlier, AIG had received an $85 billion government bailout. Apparently they converted it into traveler’s checks.

To their credit, the AIG execs made the most of their trip, spending a whopping $440,000. The tab included $10,000 in bar bills, $1,400 in salon expenses and $23,000 at the spa, where they racked up thousands of frequent-rubber miles.

AIG’s Most Excellent Vacation hit the media in early October and was a PR disaster. The New York Daily News may have summed it up best with their headline: “AIG big shots get $500G vacations on taxpayers’ dime.” And when it was reported that rooms at the St. Regis ran up to $1,200 a night, one Congressman pointedly remarked, “That’s more than some of my constituents pay on a mortgage payment on homes they’re now losing.”

To their defense, AIG had planned the trip before the bailout. They also tipped generously, spending another $3,000 of (taxpayer) money. And whenever possible, they used a Groupon.

But give AIG credit for being consistent. Just three months before the bailout, they fired the CEO — and gave him a $15 million parachute. And in 2014, another AIG CEO sued the government, complaining that the bailout was not generous enough. Meanwhile, several other executives are still hoping for a lucrative movie deal offer from Oliver Stone.

All of which should help PR pros remember: You never want to have bad optics. But if you do, at least make sure your room has a nice view.