5 Ways to Save Money on a Viral Video Project

This is cross-posted from chapter member and March luncheon speaker, Jamie Brown’s PR blog:

Most public relations practitioners think of corporate video has high-dollar productions. However, the rules in today’s world of social media are such that creating a video for your organization doesn’t have to be expensive, and it can be just as valuable as a big budget corporate blockbuster. Click here and check out this rapping flight attendant from Southwest Airlines. Southwest put it on their blog and not long after they were fielding phone calls from CNN and The Jay Leno Show! You can’t buy that kind of press.

My opportunity to create a viral video came while working at JPS. We wanted to launch a new customer service initiative and roll it out to all 4,500 employees who were geographically separated. We decided creating a series of videos that used humor and was attention grabbing would be far more effective than sending out an e-mail telling everyone to be nice and smile more often. Check out how we created elevator heroes and reminded everyone to provide better communication to patients by clicking here.

You too can create heroes or promote your company’s fun atmosphere without breaking the bank by using the following guidelines:

  • Write it yourself
  • Use your own people as talent
  • Keep it short 1:30 – 2 min
  • Shoot multiple videos at one time
  • Use limited:
    • audio
    • graphics
    • 1ighting

Use these tactics and you should be able to produce a series of viral videos for $6,000-$10,000.

(Photo credit: Scott Kinmartin)
Do you have any additional ideas or tips on creating potentially viral videos on a budget? The comments are yours.

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