Entries by Hannah Lacamp

Join us for our next GFW PRSA luncheon on Wednesday, November 14, at Colonial Country Club!

As a relatively new frontier, digital is a discipline that has generally been left to specialists. However, we’re not always lucky enough to have one of these specialists on hand when a prospect or client asks questions or indicates an interest in exploring this realm. As digital tactics and strategies become more integrated, if not […]

Join us for our GFW PRSA half-day workshop on Wednesday, October 10, at Colonial Country Club!

Improve your pitching success rate and enhance your PR writing with Michael Smart’s PR tips. Learn specific, actionable strategies you can apply immediately to re-charge your media outreach and hone your PR skills at PRSA’s half-day workshop on Wednesday, October 10. The luncheon following the workshop will focus on reaching influencers and journalists in the new media relations […]

How a Photo-Op Tanked a Campaign

It was skullduggery: You can’t always tell that a PR effort is headed in the wrong direction, but sometimes you can. And that’s what happened on September 13, 1988, when Democratic Presidential candidate Michael Dukakis visited General Dynamics. Dukakis had a double-digit lead in the polls, but his opponent, George Bush, had gained traction criticizing his positions on […]

Join us for our next GFW PRSA luncheon on Wednesday, September 12, at Colonial Country Club!

In 2014, Texas Health Resources (THR) treated the first Ebola patient in the United States at Presbyterian Hospital of Dallas. The crisis was an international news story for months and resulted in prolonged scrutiny for THR. Mark Riordan, THR’s Vice President, Stakeholder Engagement, will discuss best practices in crisis management and reveal how ethics guided the […]