Entries by Maddie Thannum

Join us for our next GFW PRSA luncheon on Wednesday, April 10, at Colonial Country Club!

Over the past two decades, companies like Microsoft, State Farm, and Johnson & Johnson have used an understanding of customer jobs to create breakthrough innovations. A focus on the customer job has helped them to see beyond how things are done today to understand the value that customers seek. In this talk, Lance Bettencourt, professor […]

The Pajama Game: March PR History

Written by: Jeff Rodriguez, Historian Newlyweds do all sorts of memorable things for their honeymoon. But few can top the one that occurred in March 1969, when John Lennon and Yoko Ono held their “Bed-in for Peace.” The couple had secretly married on March 20. Knowing that the marriage announcement would attract widespread media attention, the couple […]