August 2015 Luncheon

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***The Greater Fort Worth PRSA August luncheon is SOLD OUT.***

Creating A Fully Engaged Workforce That Will Result In Powerful Brand Reputation And Customer Satisfaction

Presented by: Katie Coldwell, Southwest Airlines
Sponsored by: Curry Printing

Join the GreaCurry Printingter Fort Worth PRSA on Wednesday, August 12, as Katie Coldwell, director of communication & outreach for Southwest Airlines Co, discusses how to create a fully engaged workforce that results in powerful brand reputation and customer satisfaction.

Southwest Airlines is known for its fun and “LUVing” Corporate Culture. A fully engaged workforce is an essential ingredient for a positive reputation, and bottom-line results, while culture is one of the most powerful elements that can impede or enable change. This session will provide you with a glimpse into how Southwest Airlines uses a variety of communication tools to shape its culture, motivate change, and engage employees, including:

  • Exciting new ideas to energize your employees—all on a minimal budget
  • Opportunities to communicate to your entire employee group—whether you have a highly mobile workforce or one with daily computer access
  • How “Vision” and “Purpose” can’t just be words on paper, but can come to life through storytelling

Click here to register!
Thank you to Curry Printing for graciously sponsoring this month’s GFW PRSA luncheon! 

About Katie Coldwell 

Katie Coldwell has LUVed her job at Southwest Airlines for more than 15 years. An integral member of Southwest’s Communications Team, Katie leads Southwest’s corporate communication function, creating Southwest’s corporate voice, educating and inspiring employees, and fostering an outstanding reputation as a winning global company. Katie also works with the editorial communication team on message and channel strategy for all internal, external and online communications for employees and customers.

Katie graduated with a Marketing and International Business degree from Abilene Christian University. After graduating, she “landed” at Southwest Airlines where the company’s attributes of having a Warrior Spirit, a Servant’s Heart, and a Fun-LUVing Attitude align with Katie’s values. Katie first served Southwest Airlines in the Revenue Management and Pricing Department, then transferred to Communications four years later.

She loves to travel, so it’s a good thing that she works for an airline! On her adventures, she’s visited six continents and 36 countries. When she’s not living out of a suitcase, Katie lives in Farmers Branch, Texas.

June PRSA Meeting


Join the Greater Fort Worth PRSA on Wednesday, June 10, as Leah Frazier, owner of Diamond Icon Image & Styling Consultants and editor of DFW Style Daily, discusses the importance of image in the workplace, including how to edit and tailor your image to impress for success, ensure a lasting impression, and make YOUR professional image work for YOU!  To register, click here.

The cost is:

$25 for members
$35 for non-members
$20 for students

Program highlights include:

  • Identifying the key components of a successful image and the most common problem areas;
  • Maintaining current style through hair, makeup, and clothing;
  • Creating your own personal style through color, body shape, and wardrobe;
  • Improving your appearance, professional demeanor, communication skills and style; and,
  • Achieving your personal goals by taking your professional image to the next level.


prsa finalBorn and raised in Dallas, Leah Frazier is a multi-licensed attorney, journalist, certified personal shopper, fashion industry consultant, editor of DFW Style Daily, and founder/CEO of Diamond Icon Image & Styling Consultants, one of the top image consulting agencies in Texas. Leah’s expertise has been profiled in an array of top-tier media outlets, including Vogue, The Oxford Press, CBS News, FOX News, Chase TV,, and more.

As editor of DFW Style Daily, Leah has taken her industry acumen and keen eye for fashion to a new level, leading an elite team for the innovative online magazine, bringing readers the very best in fashion and style trends, and cultivating top-tier brand partnerships with Saks Fifth Avenue, Galleria Dallas, the Dallas Vintage Clothing & Jewelry Show, Belk, Mockingbird Station, Aftershock London, Lafayette 148 New York, and Neiman Marcus.

As founder and CEO of Diamond Icon Image & Styling Consultants, Leah has been named by several fashion industry insiders and media outlets as one of the nation’s best image consultants, providing overall services in closet reorganization, wardrobe consultations, style analysis, personal shopping and professional styling services

For more information, visit or


April 8 Luncheon Information

Dan McFadden - headshot (high-res)April is Accreditation in Public Relations Month.  Join the Greater Fort Worth PRSA chapter on Wednesday, April 8, 2015, to hear the PRSA Southwest District’s APR committee chair, Dan McFadden, APR, speak on, “Go for the Gold: How To Get and Keep Your Accreditation in Public Relations.”  Take the survey for the April luncheon here, and register for the luncheon by clicking here.

We have many successes on the accreditation front in the PRSA Southwest District. How are our chapters and district excelling while others struggle to get their APR programs off the ground? Dan will share with us his passion for Accreditation in Public Relations, what it means to you, how you can achieve it and maintain it. So get ready to “Go for the Gold” on April 8!

Dan McFadden, APR, has 30 years’ experience in public relations, broadcasting, marketing and new media. An “APR evangelist”, Dan is a past president of the Arkansas chapter of the Public Relations Society of America, where he served nearly 10 years on its board of directors. In 2010, he was honored with the Arkansas chapter’s Crystal Award, given to a chapter member for service to the community or to the public relations profession. Recently, he completed his service as the chapter’s assembly delegate and chair of the Accreditation Committee where he created the “APR Ready to Roll” program. He is now in his second year of service as Accreditation chair on the PRSA Southwest District’s Board of Directors. Currently, Dan serves as director of Marketing Communications & Branding for Arkansas Children’s Hospital, where he has served since 2005. In his role, he is responsible for planning and leading the hospital’s public relations, advertising and marketing, digital services, and media services.

2014 Program Wrap-Up

By: Sandra Brodnicki, APR

As the New Year gets underway, the Greater Fort Worth PRSA chapter is developing a roster of luncheons, professional development workshops, mixers and more for 2015. I had the opportunity to serve the chapter in 2014 as the programs chair by working with chapter leadership to bring members the programs they desired, based on a membership survey taken in early 2014.

Here’s a recap of the chapter’s luncheons:

January: Overcoming Challenges to Tell the F-35 Story Worldwide

February: What Makes Good Work “Award-Winning” Work?

April: Accreditation in Public Relations: Defining Standards of Practice for 50 Years

May: Pragmatic Measurement

June:  How to be Heard: Learning to Use Agility to Win the C-Suite’s Attention

August: Defamation and Invasion of Privacy: What Communicators Must Know in 2014 and Beyond

September: PR Ethics: Only Fifty Shades of Grey?

October: Social Media In-Depth: The Shifting Nature of Content Marketing

November: How Brands are Creating LGBT Communication Strategies

December: Retrospect: Merriment, Milestones & More


Our programming efforts in 2014 addressed six of the top eight topics our survey indicated were important to our members (31 responses). Those six topics are outlined below, the percentage of respondents requesting the topic is indicated in parentheses, and the specific program addressing that topic immediately follows.

  • In-depth social media analysis; strategy, planning and measurement (74.19%) – Professional development and luncheon program in October
  • Case studies/war stories from chapter members (74.19%) – Luncheon program in January
  • Creative, low-cost ways of conducting research (70.97% ) – Luncheon program in May
  • How quickly PR is becoming aligned with marketing (45.16%) – Professional development in October and luncheon in November
  • Content development and coordination (45.16%) – Professional development in October
  • Developing your personal brand/career development/leadership training (41.94%) – Luncheon programs in February, April, June and September

Rounding out the top eight were effective presentations (58.06%) and hosting a media panel (54.84%). Not to worry! Effective presentations were the focus of a late 2013 luncheon program, while new programs chair Claire Bloxom Armstrong has convened an amazing media panel for the Feb. 11 luncheon.

More than 70% of the respondents indicated that aligning programs with the professional areas most emphasized in the accreditation process was somewhat (46.43%) or very important (25%). Those professional areas are research, planning, implementation and evaluation; ethics and law; communication models and theories; business literacy; management skills and crisis communications.  GFW programming delivered programs in April, May, June, August and September that addressed these professional areas.

The chapter remains committed to listening to our members’ needs. Your input – whether it’s participation in a survey or making a suggestion on a possible speaker – is critical to making our chapter your chapter.

Thanks to all of those who participated in our last survey! And thanks to the Greater Fort Worth PRSA chapter leadership for all their assistance in 2014 for helping to bring meaningful programs to our members.