September 2017 Luncheon

“Public Relations in a Fake News World”
Wednesday, September 13 – GFW PRSA September Luncheon

Sponsored By: Meltwater

2017 has seen the rise of accusations of deliberate, fabricated news – a type of yellow journalism or propaganda called “fake news.” Whether those allegations are true or not, PR practitioners must remember their ethical center around best practices to adhere to when they are asked to represent their clients or brands amid these conversations.

Join us on Wednesday, September 13, 11:30 a.m. – 1 p.m., as Dr. Julie O’Neil from TCU, Dr. Mark Tremayne from UTA, and Dr. Kay Colley from Texas Wesleyan University discuss the challenges professional communicators face in the new fake news climate.

Register today!

August 2017 Luncheon

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“How do you develop multi-channel content that drives results?”
Wednesday, August 9 – GFW PRSA August Luncheon

Sponsored By: FW Inc. & Moxxie Concepts

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The myriad communication channels we now manage can make it difficult to create streamlined content that generates mission-driven results. Join us Wednesday, August 9, from 11:30 a.m. – 1 p.m., as we welcome award-winning public relations team members from Cook Children’s Health Care System to learn sound strategy in developing content, which will help generate results for your organization.

Register today!

Cook Children’s, the 2016 Best of Show Worthy Award recipient and one of the nation’s best children’s hospitals, will present how they successfully create in-depth, multi-year communication programs on a limited budget, while also dealing with multiple departments. Hear how they break through departmental silos to create interwoven system-wide initiatives and use a variety of communication tactics to tell their stories. The implementation of streamlined content, developed in tandem with their community outreach, marketing and website teams, allows the organization to be nimble as they respond to campaign metrics. This flexibility converts to true mission-driven results.

April 2017 Luncheon

APR April 12
“To succeed in the world of PR, it takes A PRo!”
April 12 – GFW PRSA April Luncheon Sponsor Logo

Sponsored by: Lemon Meetings & Events  

Learn about the world of becoming an APR when you join the PRSA Greater Fort Worth chapter on Wednesday, April 12, from 11:30 a.m. to 1:00 p.m.

Register today!

During this month’s luncheon, you’ll learn how to profess what you know with the Accreditation in Public Relations (APR), which symbolizes distinction and demonstrates an experienced PR professional’s mastery of strategic communications and their personal and professional commitment to lifelong learning and ethical standards. We will hear the APR journey from some of our newest APRs and pin them recognizing this esteemed professional accomplishment.

Account executives from ROXO, TCU’s student-run advertising agency will also join us to share some of their top-notch campaigns from the past year.

March 2017 Luncheon

March 2017

“Jump in the Tranches with the Trahans!”
March 22 – GFW PRSA March Half-Day Workshop

Put your crisis communications instincts to the test. Jump in the trenches with the experienced father and son team, Dr. Joe Trahan and Joseph Trahan, at the PRSA Greater Fort Worth chapter’s half-day workshop (8 a.m. – 1 p.m.) on Wednesday, March 22.

Register today!

No organization is immune, so prepare for the unknown and gain skills to react quickly, respond immediately and be part of the story before it gets away from you. If you’ve never handled or accounted for a crisis communications situation for your organization, this hands-on, interactive workshop with the experts is what you need.

A New Orleans native, Dr. Joseph V. Trahan, III, APR, PRSA Fellow, has over 35 years of public relations/affairs experience in the governmental, association, educational and non-profit sectors. His son Joseph Van Trahan, IV is a sports media professional who has spent over a decade in the professional and collegiate ranks. He is currently in his 10th season as the media relations and corporate relations coordinator with the Dallas Cowboys.

February 2017 Luncheon

February Luncheon

“Media SMARTS From the Field: 2016 Democratic National Convention”
February 8 – GFW PRSA February Luncheon

Sponsored by: Ensemble Coworking 123

In today’s eight-second news cycle, PR pros need to understand how to best approach media relations to ensure your organizational message IS the message. Register now for the Greater Fort Worth Chapter of PRSA Feb. 8 luncheon, 11:30 a.m., at the City Club of Fort Worth to learn practical tips and media relations tactics from Linda Jacobson, APR, who will share her field experience from the 2016 Democratic National Convention. She will give insight into the many moving pieces of a national media event and how to navigate unforeseeable complexities in today’s media landscape.