February 2017 Luncheon

February Luncheon

“Media SMARTS From the Field: 2016 Democratic National Convention”
February 8 – GFW PRSA February Luncheon

Sponsored by: Ensemble Coworking 123

In today’s eight-second news cycle, PR pros need to understand how to best approach media relations to ensure your organizational message IS the message. Register now for the Greater Fort Worth Chapter of PRSA Feb. 8 luncheon, 11:30 a.m., at the City Club of Fort Worth to learn practical tips and media relations tactics from Linda Jacobson, APR, who will share her field experience from the 2016 Democratic National Convention. She will give insight into the many moving pieces of a national media event and how to navigate unforeseeable complexities in today’s media landscape.

January 2017 Luncheon

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“How to Be Effective in an Ever-Changing Information Environment ”
January 11 – GFW PRSA January Luncheon

Join the Greater Fort Worth PRSA chapter on Wednesday, January 11, at 11:30 a.m. at the City Club of Fort Worth to learn how to be effective in the ever-changing global information environment. Our chapter’s own Robert Hastings, APR, Fellow PRSA, will share how to plan and implement strategic communications in a corporate world. He will touch on how to use research to better target your audiences, focus your strategies, measure your success and improve your ROI.

Register today!

October 2016 Luncheon

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Think you’re ready for your next crisis? Join the Greater Fort Worth Chapter of PRSA on Wednesday, October 12, for our professional development program. Test your level of preparedness during this three-hour simulation workshop led by Fran Stephenson, APR, of Step In Communication. Participants will work in teams to solve a surprise crisis scenario using role playing, critical thinking, project management and negotiation to prepare their spokesperson to go on camera and “meet the media.” A group debrief will help participants develop a framework for future crisis response. Additionally, after the event is over, Fran will provide a detailed written critique of each spokesperson’s media briefing, along with their video clip.

Register today!

Registration Deadline
Friday, October 7, 2016

***** Notice of Annual Membership Meeting of Fort Worth PRSA *****

Schedule

8 a.m. – Seminar Registration/Networking
8:30-11:30 a.m. – Group Crisis Simulation Program
11:30 a.m.-12 p.m. – Luncheon Registration/Networking (Please note: the room will be changed over for lunch from 11:30 to 11:50 a.m.)
12-1 p.m. – Annual Membership Meeting and Luncheon Program

During the annual membership meeting portion of the luncheon, members will vote on the slate of the officers compiled by the Nominations Committee for the 2017 Greater Fort Worth Chapter. (Please note: The full slate will be released at a later date.)

When
Wednesday, October 12, 2016 8:00 AM – 1:00 PM

Where
City Club of Fort Worth, 301 Commerce Street, Fort Worth

Dress Code
Business Attire

Fees
Luncheon Only
Members $30.00
National Members $35.00
Non-members $35.00
Students $20.00

Morning Program Only
$75.00 (All registrants)

Morning Program and Luncheon
$85.00 (All registrants)

Register today!

8 Tips to Writing a Winning Worthy Award Entry

BClaire Armstrong 2 (1)y Claire Bloxom Armstrong
Public Relations Director, PAVLOV

From the pride it brings to your team/agency, third-party credibility and validity it gives to your work and services, and recruitment opportunities it provides for both new business and star employees, it’s difficult to overstate the value of winning a Worthy Award.

Be sure to take some time before you start the entry process to maximize the quality of your submissions and ensure your entry stands out. Here are 8 tips to help you do this:

  1. Plan Ahead.
    Draft an outline of what you want to get across before you start writing. The entry system now takes place entirely online, and the allowed copy length for both Programs and Tactics is 1,500 words (1,600 if you include the optional 100-word synopsis).
  2. Tell A Story.
    Judges like a clear narrative, so borrow some techniques from PR Writing 101 and emphasize the 5 Ws: Who, What, Why, Where, and When – and throw in a little “How” if you have time and space.
  3. No Jargon!
    Did you “utilize and leverage existing resources to achieve your goals and exceed KPIs?” Well, cut it out. Jargon like that takes up precious space and words, and conveys nothing about what you actually did. How about this instead: “We transformed the streets of downtown Fort Worth into an outdoor art gallery and performing arts venue.” Much better! Skip the big, flowery words, and cut to the chase.
  4. Don’t Ignore The Fine Print.
    Check the category descriptions and entry guidelines to ensure you are covering all of the criteria for the categories you are entering. Keep to the maximum word count (300 per section) and upload only the maximum number of supporting materials (5 per section). Otherwise, you risk annoying the judges at best; at worst — being excluded from the category.
  5. Choose Supporting Materials Carefully.
    There is so much temptation to upload everything, but don’t do it. Choose the best and most impressionable media clips, videos, images, and testimonials to support your case.
  6. Explain Your Results.
    When you reach the last section of your entry, it’s tempting to make a series of bullets — ad equivalency values, impressions, followers, engagement rates, etc. But the storytelling shouldn’t stop here. Put those numbers in context. What do they mean for your client? How do they contribute to overall business goals? How did the organization and target audiences benefit? Share results beyond numbers — comments, stories, or changes in business practices, for example.
  7. Think Like A Judge.
    The judges might be reading/judging 10-20 submissions. Think about that and put yourself in their shoes before submitting a final draft and make it as easy as possible for them – they will appreciate it and look at your entry in a more favorable light. Make it an easy read with clear objectives. Consider having an internal judging panel assess the entries before they are submitted – if you can’t convince your own colleagues, you won’t convince the judges.
  8. Connect All The Dots.
    Most importantly, don’t expect the judges to draw conclusions for themselves. What seems obvious to you as an expert in your category and someone immersed in your client’s world for a year or more will not be obvious to the judges. Educate them about the challenges you faced, the uniqueness of your strategy, and the significance of your results. Because the truth is, great work and great results are just the first step. Great entries win Worthy Awards! 🙂

June 2016 Member Spotlight: Margaret Ritsch, APR

June 2016 Member Spotlight: Margaret Ritsch, APR

SONY DSCName: Margaret Ritsch, APR

Job Title/Company: Director, Roxo, and instructor at TCU

College/Degree/Graduation Date: University of Wisconsin-Madison, M.A. Journalism 1987. College of William and Mary, B.A. English, 1980

Hometown: Greenville, S.C.

Position within GFW PRSA (i/a): Member

Childhood ambition (what did you want to be when you grew up?): An actress, believe it or not!

Current livelihood (what you’re actually doing as a grown-up): I oversee a student advertising/public relations agency at TCU called Roxo. I also teach courses such as Strategic Communication Campaigns and Diversity and provide academic advising to a few dozen students.

First PR job: Straight out of college I got a job as an assistant advertising manager at a rapidly growing video-electronics company, Erols, in Northern Virginia. I established its first employee publication, which grew quickly in popularity and won the CEO’s direct involvement. I’d like to consider this my first PR job!

What you know now that you wish you’d known then: I was unaware that internal communications is an important subset of the public relations profession. I had majored in English at a liberal arts college, which offered no coursework in professional fields like public relations.

Best piece of advice you’ve ever received: Trust your gut.

Greatest professional or personal accomplishment: Building a wildly successful student advertising/public relations firm at TCU.

If you weren’t in PR, you’d be: A creative director at Droga5 in New York!

Desired legacy: To inspire young people to pursue not only a career in public relations, but also a way that they can contribute to the social good.

Why did you originally join PRSA: I had landed a job as the director of communications for a small company in Delaware, and realized I knew nothing about corporate communications! I owe my entire education in public relations to PRSA workshops, conferences and seminars.

Finally, tell us about your hometown and what makes it cool: I don’t really have a hometown. I was born in Greenville, S.C. but have no memories and we moved frequently during my childhood. I have lived longest in the Washington, D.C. area (11 years) and in Fort Worth (12 years). Fort Worth is much cooler than D.C.! To me, D.C. means traffic, a high-pressure work culture and too many people who believe they are very, very important. I absolutely love Fort Worth’s big sky, slower pace, lack of pretension, friendly people. This is now my hometown.