April 2017 Luncheon

APR April 12
“To succeed in the world of PR, it takes A PRo!”
April 12 – GFW PRSA April Luncheon Sponsor Logo

Sponsored by: Lemon Meetings & Events  

Learn about the world of becoming an APR when you join the PRSA Greater Fort Worth chapter on Wednesday, April 12, from 11:30 a.m. to 1:00 p.m.

Register today!

During this month’s luncheon, you’ll learn how to profess what you know with the Accreditation in Public Relations (APR), which symbolizes distinction and demonstrates an experienced PR professional’s mastery of strategic communications and their personal and professional commitment to lifelong learning and ethical standards. We will hear the APR journey from some of our newest APRs and pin them recognizing this esteemed professional accomplishment.

Account executives from ROXO, TCU’s student-run advertising agency will also join us to share some of their top-notch campaigns from the past year.

March 2017 Luncheon

March 2017

“Jump in the Tranches with the Trahans!”
March 22 – GFW PRSA March Half-Day Workshop

Put your crisis communications instincts to the test. Jump in the trenches with the experienced father and son team, Dr. Joe Trahan and Joseph Trahan, at the PRSA Greater Fort Worth chapter’s half-day workshop (8 a.m. – 1 p.m.) on Wednesday, March 22.

Register today!

No organization is immune, so prepare for the unknown and gain skills to react quickly, respond immediately and be part of the story before it gets away from you. If you’ve never handled or accounted for a crisis communications situation for your organization, this hands-on, interactive workshop with the experts is what you need.

A New Orleans native, Dr. Joseph V. Trahan, III, APR, PRSA Fellow, has over 35 years of public relations/affairs experience in the governmental, association, educational and non-profit sectors. His son Joseph Van Trahan, IV is a sports media professional who has spent over a decade in the professional and collegiate ranks. He is currently in his 10th season as the media relations and corporate relations coordinator with the Dallas Cowboys.

February 2017 Luncheon

February Luncheon

“Media SMARTS From the Field: 2016 Democratic National Convention”
February 8 – GFW PRSA February Luncheon

Sponsored by: Ensemble Coworking 123

In today’s eight-second news cycle, PR pros need to understand how to best approach media relations to ensure your organizational message IS the message. Register now for the Greater Fort Worth Chapter of PRSA Feb. 8 luncheon, 11:30 a.m., at the City Club of Fort Worth to learn practical tips and media relations tactics from Linda Jacobson, APR, who will share her field experience from the 2016 Democratic National Convention. She will give insight into the many moving pieces of a national media event and how to navigate unforeseeable complexities in today’s media landscape.

8 Tips to Writing a Winning Worthy Award Entry

BClaire Armstrong 2 (1)y Claire Bloxom Armstrong
Public Relations Director, PAVLOV

From the pride it brings to your team/agency, third-party credibility and validity it gives to your work and services, and recruitment opportunities it provides for both new business and star employees, it’s difficult to overstate the value of winning a Worthy Award.

Be sure to take some time before you start the entry process to maximize the quality of your submissions and ensure your entry stands out. Here are 8 tips to help you do this:

  1. Plan Ahead.
    Draft an outline of what you want to get across before you start writing. The entry system now takes place entirely online, and the allowed copy length for both Programs and Tactics is 1,500 words (1,600 if you include the optional 100-word synopsis).
  2. Tell A Story.
    Judges like a clear narrative, so borrow some techniques from PR Writing 101 and emphasize the 5 Ws: Who, What, Why, Where, and When – and throw in a little “How” if you have time and space.
  3. No Jargon!
    Did you “utilize and leverage existing resources to achieve your goals and exceed KPIs?” Well, cut it out. Jargon like that takes up precious space and words, and conveys nothing about what you actually did. How about this instead: “We transformed the streets of downtown Fort Worth into an outdoor art gallery and performing arts venue.” Much better! Skip the big, flowery words, and cut to the chase.
  4. Don’t Ignore The Fine Print.
    Check the category descriptions and entry guidelines to ensure you are covering all of the criteria for the categories you are entering. Keep to the maximum word count (300 per section) and upload only the maximum number of supporting materials (5 per section). Otherwise, you risk annoying the judges at best; at worst — being excluded from the category.
  5. Choose Supporting Materials Carefully.
    There is so much temptation to upload everything, but don’t do it. Choose the best and most impressionable media clips, videos, images, and testimonials to support your case.
  6. Explain Your Results.
    When you reach the last section of your entry, it’s tempting to make a series of bullets — ad equivalency values, impressions, followers, engagement rates, etc. But the storytelling shouldn’t stop here. Put those numbers in context. What do they mean for your client? How do they contribute to overall business goals? How did the organization and target audiences benefit? Share results beyond numbers — comments, stories, or changes in business practices, for example.
  7. Think Like A Judge.
    The judges might be reading/judging 10-20 submissions. Think about that and put yourself in their shoes before submitting a final draft and make it as easy as possible for them – they will appreciate it and look at your entry in a more favorable light. Make it an easy read with clear objectives. Consider having an internal judging panel assess the entries before they are submitted – if you can’t convince your own colleagues, you won’t convince the judges.
  8. Connect All The Dots.
    Most importantly, don’t expect the judges to draw conclusions for themselves. What seems obvious to you as an expert in your category and someone immersed in your client’s world for a year or more will not be obvious to the judges. Educate them about the challenges you faced, the uniqueness of your strategy, and the significance of your results. Because the truth is, great work and great results are just the first step. Great entries win Worthy Awards! 🙂

September 2016 Luncheon

PRSA_SeptFBgraphic

“To Post or Not to Post?”
September 14 – GFW PRSA September Luncheon

Join the Greater Fort Worth Chapter of PRSA on September 14 for a panel of social media experts who will talk through several challenges many of us face on our social platforms. With a focus on ethics this month, our panelists will discuss some best practices to help guide us through these tricky situations.

Register today!

Our panelists include representation from a variety of industries, ensuring there is something for us all. Join panelists from higher education, agency and corporate social media teams to hear how they have addressed issues encountered in their industry.