Join us for our next GFW PRSA luncheon on Wednesday, November 14, at Colonial Country Club!

As a relatively new frontier, digital is a discipline that has generally been left to specialists. However, we’re not always lucky enough to have one of these specialists on hand when a prospect or client asks questions or indicates an interest in exploring this realm. As digital tactics and strategies become more integrated, if not inseparable, from PR and communications, the ability to talk digital is more important than ever. In this presentation, Jim Lin (Partner/SVP, Ketchum Digital) will share relevant points and best practices on digital tactics that brands and organizations are asking about today. With this knowledge, you will become dangerous enough to get your client or prospect to the next meeting, when you can bring a specialist into the room to take it the rest of the way.

When: Wednesday, November 14, 2018, 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, September 12, at Colonial Country Club!

In 2014, Texas Health Resources (THR) treated the first Ebola patient in the United States at Presbyterian Hospital of Dallas. The crisis was an international news story for months and resulted in prolonged scrutiny for THR. Mark Riordan, THR’s Vice President, Stakeholder Engagement, will discuss best practices in crisis management and reveal how ethics guided the PR counselors in helping the health care system navigate this unprecedented crisis.

When: Wednesday, September 12, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

March 2017 Luncheon

March 2017

“Jump in the Tranches with the Trahans!”
March 22 – GFW PRSA March Half-Day Workshop

Put your crisis communications instincts to the test. Jump in the trenches with the experienced father and son team, Dr. Joe Trahan and Joseph Trahan, at the PRSA Greater Fort Worth chapter’s half-day workshop (8 a.m. – 1 p.m.) on Wednesday, March 22.

Register today!

No organization is immune, so prepare for the unknown and gain skills to react quickly, respond immediately and be part of the story before it gets away from you. If you’ve never handled or accounted for a crisis communications situation for your organization, this hands-on, interactive workshop with the experts is what you need.

A New Orleans native, Dr. Joseph V. Trahan, III, APR, PRSA Fellow, has over 35 years of public relations/affairs experience in the governmental, association, educational and non-profit sectors. His son Joseph Van Trahan, IV is a sports media professional who has spent over a decade in the professional and collegiate ranks. He is currently in his 10th season as the media relations and corporate relations coordinator with the Dallas Cowboys.

8 Tips to Writing a Winning Worthy Award Entry

BClaire Armstrong 2 (1)y Claire Bloxom Armstrong
Public Relations Director, PAVLOV

From the pride it brings to your team/agency, third-party credibility and validity it gives to your work and services, and recruitment opportunities it provides for both new business and star employees, it’s difficult to overstate the value of winning a Worthy Award.

Be sure to take some time before you start the entry process to maximize the quality of your submissions and ensure your entry stands out. Here are 8 tips to help you do this:

  1. Plan Ahead.
    Draft an outline of what you want to get across before you start writing. The entry system now takes place entirely online, and the allowed copy length for both Programs and Tactics is 1,500 words (1,600 if you include the optional 100-word synopsis).
  2. Tell A Story.
    Judges like a clear narrative, so borrow some techniques from PR Writing 101 and emphasize the 5 Ws: Who, What, Why, Where, and When – and throw in a little “How” if you have time and space.
  3. No Jargon!
    Did you “utilize and leverage existing resources to achieve your goals and exceed KPIs?” Well, cut it out. Jargon like that takes up precious space and words, and conveys nothing about what you actually did. How about this instead: “We transformed the streets of downtown Fort Worth into an outdoor art gallery and performing arts venue.” Much better! Skip the big, flowery words, and cut to the chase.
  4. Don’t Ignore The Fine Print.
    Check the category descriptions and entry guidelines to ensure you are covering all of the criteria for the categories you are entering. Keep to the maximum word count (300 per section) and upload only the maximum number of supporting materials (5 per section). Otherwise, you risk annoying the judges at best; at worst — being excluded from the category.
  5. Choose Supporting Materials Carefully.
    There is so much temptation to upload everything, but don’t do it. Choose the best and most impressionable media clips, videos, images, and testimonials to support your case.
  6. Explain Your Results.
    When you reach the last section of your entry, it’s tempting to make a series of bullets — ad equivalency values, impressions, followers, engagement rates, etc. But the storytelling shouldn’t stop here. Put those numbers in context. What do they mean for your client? How do they contribute to overall business goals? How did the organization and target audiences benefit? Share results beyond numbers — comments, stories, or changes in business practices, for example.
  7. Think Like A Judge.
    The judges might be reading/judging 10-20 submissions. Think about that and put yourself in their shoes before submitting a final draft and make it as easy as possible for them – they will appreciate it and look at your entry in a more favorable light. Make it an easy read with clear objectives. Consider having an internal judging panel assess the entries before they are submitted – if you can’t convince your own colleagues, you won’t convince the judges.
  8. Connect All The Dots.
    Most importantly, don’t expect the judges to draw conclusions for themselves. What seems obvious to you as an expert in your category and someone immersed in your client’s world for a year or more will not be obvious to the judges. Educate them about the challenges you faced, the uniqueness of your strategy, and the significance of your results. Because the truth is, great work and great results are just the first step. Great entries win Worthy Awards! 🙂

April 2016 Luncheon

April 2016 Luncheon

APR: Everything You Want to Know and More

Join us on Wednesday, April 13, at the City Club of Fort Worth, as we play a game of Jeopardy to learn all about the APR process.

Register today!

The APR process remains a mystery and can be intimidating. Let our chapter APRs unveil the mystery for you in an entertaining way. Three contestants will be chosen to play and winners will receive some special prep work from our chapter APRs to prepare them for the process.

We will also honor our new and existing APRs with a pinning ceremony. Join us as we celebrate this distinguished honor.