Join us for our next GFW PRSA luncheon on Wednesday, November 14, at Colonial Country Club!

As a relatively new frontier, digital is a discipline that has generally been left to specialists. However, we’re not always lucky enough to have one of these specialists on hand when a prospect or client asks questions or indicates an interest in exploring this realm. As digital tactics and strategies become more integrated, if not inseparable, from PR and communications, the ability to talk digital is more important than ever. In this presentation, Jim Lin (Partner/SVP, Ketchum Digital) will share relevant points and best practices on digital tactics that brands and organizations are asking about today. With this knowledge, you will become dangerous enough to get your client or prospect to the next meeting, when you can bring a specialist into the room to take it the rest of the way.

When: Wednesday, November 14, 2018, 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our GFW PRSA half-day workshop on Wednesday, October 10, at Colonial Country Club!

Improve your pitching success rate and enhance your PR writing with Michael Smart’s PR tips. Learn specific, actionable strategies you can apply immediately to re-charge your media outreach and hone your PR skills at PRSA’s half-day workshop on Wednesday, October 10. The luncheon following the workshop will focus on reaching influencers and journalists in the new media relations landscape.

An independent communications trainer, Smart is regularly among the highest-rated speakers at the industry’s largest conferences. A former newspaper journalist, Michael has won national and regional awards for news release and feature writing.

Schedule:

  • 7:15 a.m. – Master Breakfast
  • 8 a.m. – Seminar Registration/Networking
  • 8:30 – 11:30 a.m. – SMARTer PR Workshop
  • 11:30 a.m. – noon – Luncheon Registration/Networking
  • Noon – 1 p.m. – Luncheon Program

Location:

Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, September 12, at Colonial Country Club!

In 2014, Texas Health Resources (THR) treated the first Ebola patient in the United States at Presbyterian Hospital of Dallas. The crisis was an international news story for months and resulted in prolonged scrutiny for THR. Mark Riordan, THR’s Vice President, Stakeholder Engagement, will discuss best practices in crisis management and reveal how ethics guided the PR counselors in helping the health care system navigate this unprecedented crisis.

When: Wednesday, September 12, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, August 8, at Colonial Country Club!

Reaching diverse, segmented audiences is often among the most challenging work for PR professionals. Without the resources to reach minority communities, PR professionals need exceptional strategy and tactics.

Kimberly Sims and Shannon McCord work in the communications and public involvement department at the North Texas office of HNTB Corporation, an employee-owned infrastructure solutions firm serving public and private owners and contractors. They will share their knowledge and past successes in penetrating hard-to-reach, diverse target audiences.

When: Wednesday, August 8, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, June 13, at Colonial Country Club!

For the past 25 years, Ruth Fitzgibbons of Richards Partners, the public relations arm of The Richards Group, has been on the front lines with a variety of clients who unexpectedly found themselves in the glaring light of uninvited media scrutiny – at a terrible time. Television cameras on your doorstep are bad, but a Twitter storm may be even worse. This program will offer the 10 Commandments of Crisis Communications (with color commentary from personal experience), plus some best practices and do’s and don’ts with earned and social media.

When: Wednesday, June 13, 2018 11:30 AM  – 1:00 PM
Central Time

Where: Colonial Country Club 

Register here.