Join us for our next GFW PRSA luncheon on Wednesday, August 8, at Colonial Country Club!

Reaching diverse, segmented audiences is often among the most challenging work for PR professionals. Without the resources to reach minority communities, PR professionals need exceptional strategy and tactics.

Kimberly Sims and Shannon McCord work in the communications and public involvement department at the North Texas office of HNTB Corporation, an employee-owned infrastructure solutions firm serving public and private owners and contractors. They will share their knowledge and past successes in penetrating hard-to-reach, diverse target audiences.

When: Wednesday, August 8, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, June 13, at Colonial Country Club!

For the past 25 years, Ruth Fitzgibbons of Richards Partners, the public relations arm of The Richards Group, has been on the front lines with a variety of clients who unexpectedly found themselves in the glaring light of uninvited media scrutiny – at a terrible time. Television cameras on your doorstep are bad, but a Twitter storm may be even worse. This program will offer the 10 Commandments of Crisis Communications (with color commentary from personal experience), plus some best practices and do’s and don’ts with earned and social media.

When: Wednesday, June 13, 2018 11:30 AM  – 1:00 PM
Central Time

Where: Colonial Country Club 

Register here.

GFW PRSA April Luncheon

Mentors play an important role in the Accreditation in Public Relations (APR) process, from encouraging members to seek APR to guiding candidates through to passing the exam. At the GFW PRSA luncheon on Wednesday, April 11, Malizy Scruggs, APR, media relations practice leader at The Starr Conspiracy and APR Chair of the Dallas PRSA Chapter, will talk about why APR matters, present case studies on the challenges associated with successfully mentoring candidates, and give examples of chapters who do mentoring right.

At the end of the presentation, candidates and potential mentors are invited to participate in a “Mentor Match” to begin building a strong mentorship program in our chapter.

When: April 11, 2018 11:00 am – 1:30 pm

Where: Colonial Country Club

Register here.

New Year’s Resolutions for PR Professionals

Join us for our first 2018 luncheon on Wednesday, January 10, at Colonial Country Club!

Kick off the New Year with helpful tips from seasoned PR pros! The Greater Fort Worth Chapter of PRSA will host its first luncheon of the year on Wednesday, January 10, at Colonial Country Club. Five esteemed panelists from a variety of PR backgrounds will help us start 2018 on the right foot. What should we focus on this year? What’s better left behind? What skills should we master? What “lifestyle” changes can be sustained year-in and year-out? Our panel is eager to answer these questions and more as we work to stay on top of our PR game in 2018.

Panelists:

  • Lane Borrello, GM Financial
  • Jeff Carlton, UNT Health Science Center
  • Kendal Lake, Modern Art Museum of Fort Worth
  • Trameika Vaxter, Ware & Associates
  • Gigi Westerman, APR, Fellow PRSA, The S & G Group

Many thanks to our luncheon sponsor Murnahan Public Relations.

September 2017 Luncheon

 

“Public Relations in a Fake News World”
Wednesday, September 13 – GFW PRSA September Luncheon

Sponsored By: Meltwater

2017 has seen the rise of accusations of deliberate, fabricated news – a type of yellow journalism or propaganda called “fake news.” Whether those allegations are true or not, PR practitioners must remember their ethical center around best practices to adhere to when they are asked to represent their clients or brands amid these conversations.

Join us on Wednesday, September 13, 11:30 a.m. – 1 p.m., as Dr. Julie O’Neil from TCU, Dr. Mark Tremayne from UTA, and Dr. Kay Colley from Texas Wesleyan University discuss the challenges professional communicators face in the new fake news climate.

Register today!