September 2016 Luncheon

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“To Post or Not to Post?”
September 14 – GFW PRSA September Luncheon

Join the Greater Fort Worth Chapter of PRSA on September 14 for a panel of social media experts who will talk through several challenges many of us face on our social platforms. With a focus on ethics this month, our panelists will discuss some best practices to help guide us through these tricky situations.

Register today!

Our panelists include representation from a variety of industries, ensuring there is something for us all. Join panelists from higher education, agency and corporate social media teams to hear how they have addressed issues encountered in their industry.

June 2016 Luncheon

PRSA_June Luncheon“What’s Trending Now?”
June 8 – GFW PRSA June Luncheon
Presented by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. It’s not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively.

Register today!

Join the Greater Fort Worth chapter of PRSA on June 8 at 11:30 a.m. at the City Club in downtown Fort Worth. Our discussion will be led by PR Newswire Global Director of Emerging Media, Michael Pranikoff who speaks at events and consults with companies all over the world on his perspective about how we need to think differently about content we are creating and the channels that we use to syndicate to reach & engage our targeted audiences.

May 2016 Luncheon

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“Making Research Work for You”
May 11 – GFW PRSA May Luncheon
Presented by: Angela Rogers, LimeTree Marketing
Sponsored by: Tarleton State University

 

Research is important to driving strategy. It can seem like a daunting and expensive task, but it can be done on a smaller scale and still provide valuable insight. Angela Rogers, brand marketer and entrepreneur, serves in an advisory role in strategy and research for LimeTree Marketing. She has tips and tricks for how to obtain research data on any budget and how to apply that to your company’s strategy.

 

TarletonClick here to register!
Thank you to Tarleton State University for graciously sponsoring this month’s luncheon.

 

Join the Greater Fort Worth chapter of PRSA on Wednesday, May 11, at 11:30 a.m. at the City Club of Fort Worth in downtown. You don’t want to miss the opportunity to learn how to get the data you need to effectively drive the change you seek in your organization.

April 2016 Luncheon

April 2016 Luncheon

APR: Everything You Want to Know and More

Join us on Wednesday, April 13, at the City Club of Fort Worth, as we play a game of Jeopardy to learn all about the APR process.

Register today!

The APR process remains a mystery and can be intimidating. Let our chapter APRs unveil the mystery for you in an entertaining way. Three contestants will be chosen to play and winners will receive some special prep work from our chapter APRs to prepare them for the process.

We will also honor our new and existing APRs with a pinning ceremony. Join us as we celebrate this distinguished honor.

February 2016 Luncheon

FWPRSA_Feb 2016 Luncheon

Content Marketing: How To Build an ROI Focused Content Marketing Program
Presented by: Claire Brunner and Jake Jordan of Enilon

Join the Greater Fort Worth Chapter of PRSA on Wednesday, February 10, at the City Club of Fort Worth, as Enilon team members Claire Brunner (Partner & EVP of Client Service) and Jake Jordan (Director of Digital Marketing) share their program “Content Marketing: How To Build an ROI Focused Content Marketing Program.”

Register today!

Content Marketing has been a focus of marketing in recent years. However, the truth is, content is only good if it’s found… and you can only continue to invest in content development if it’s properly being measured, analyzed and reported.

Enilon’s content marketing specialists will discuss key strategies and tips on how to effectively promote content through digital channels, ways to get key influencers to link to and promote your content, and the top things you must have in place to properly measure and report on content marketing’s effectiveness.

Claire BrunnerAbout Claire Brunner, Partner & EVP Client Service, Enilon
As partner & EVP of Client Services, Claire is responsible for agency growth and client development. She leads agency business development and marketing, account strategy and planning, and oversees and supports the account and project management departments.

Having both agency and client-side experience, Claire understands the pressures on marketers to effectively navigate the digital landscape and deliver on results. Knowing this, she ensures agency solutions and digital programs are properly structured to produce accountable results on behalf of their clients.

She has 12 years of marketing experience and loves building brands by helping them align their marketing efforts with where they need to be today based on where they want to be tomorrow. She focuses on the digital possibilities for marketers and enjoys sharing the insights that explain how everything connects.

Jake JordanAbout Jake Jordan, Director, Digital Marketing Services, Enilon
Jake was born and raised as a digital marketing strategist. Creating, building, improving and automating processes that the everyday customer goes through to be more intelligent and focused is his passion. As head of the performance marketing division at Enilon, his organic and data-driven approach to reaching customers is the hallmark of Enilon’s 360 digital marketing approach.

His experience covers all portions of the customer experience, from the first sales point, to the back end fulfillment and feedback loop. This wide perspective and experience of the customer path, gives him the unique ability to see the whole picture and contribute from a practical and strategic standpoint.