April 2016 Luncheon

April 2016 Luncheon

APR: Everything You Want to Know and More

Join us on Wednesday, April 13, at the City Club of Fort Worth, as we play a game of Jeopardy to learn all about the APR process.

Register today!

The APR process remains a mystery and can be intimidating. Let our chapter APRs unveil the mystery for you in an entertaining way. Three contestants will be chosen to play and winners will receive some special prep work from our chapter APRs to prepare them for the process.

We will also honor our new and existing APRs with a pinning ceremony. Join us as we celebrate this distinguished honor.

February 2016 Luncheon

FWPRSA_Feb 2016 Luncheon

Content Marketing: How To Build an ROI Focused Content Marketing Program
Presented by: Claire Brunner and Jake Jordan of Enilon

Join the Greater Fort Worth Chapter of PRSA on Wednesday, February 10, at the City Club of Fort Worth, as Enilon team members Claire Brunner (Partner & EVP of Client Service) and Jake Jordan (Director of Digital Marketing) share their program “Content Marketing: How To Build an ROI Focused Content Marketing Program.”

Register today!

Content Marketing has been a focus of marketing in recent years. However, the truth is, content is only good if it’s found… and you can only continue to invest in content development if it’s properly being measured, analyzed and reported.

Enilon’s content marketing specialists will discuss key strategies and tips on how to effectively promote content through digital channels, ways to get key influencers to link to and promote your content, and the top things you must have in place to properly measure and report on content marketing’s effectiveness.

Claire BrunnerAbout Claire Brunner, Partner & EVP Client Service, Enilon
As partner & EVP of Client Services, Claire is responsible for agency growth and client development. She leads agency business development and marketing, account strategy and planning, and oversees and supports the account and project management departments.

Having both agency and client-side experience, Claire understands the pressures on marketers to effectively navigate the digital landscape and deliver on results. Knowing this, she ensures agency solutions and digital programs are properly structured to produce accountable results on behalf of their clients.

She has 12 years of marketing experience and loves building brands by helping them align their marketing efforts with where they need to be today based on where they want to be tomorrow. She focuses on the digital possibilities for marketers and enjoys sharing the insights that explain how everything connects.

Jake JordanAbout Jake Jordan, Director, Digital Marketing Services, Enilon
Jake was born and raised as a digital marketing strategist. Creating, building, improving and automating processes that the everyday customer goes through to be more intelligent and focused is his passion. As head of the performance marketing division at Enilon, his organic and data-driven approach to reaching customers is the hallmark of Enilon’s 360 digital marketing approach.

His experience covers all portions of the customer experience, from the first sales point, to the back end fulfillment and feedback loop. This wide perspective and experience of the customer path, gives him the unique ability to see the whole picture and contribute from a practical and strategic standpoint.

January 2016 Luncheon

Jake BatsellJoin the Greater Fort Worth PRSA Chapter on Wednesday, January 13, as Jake Batsell, assistant professor at Southern Methodist University, discusses the changing relationship between journalists and their audiences in a program tilted, “Engaged Journalism: Connecting with Digitally Empowered News Audiences.” [Registration Now Open]

Batsell spent two years visiting innovative news organizations that were experimenting with new methods to connect with – and yes, monetize – their readers, viewers and digital users. Batsell conducted interviews with more than 100 journalists across the United States and United Kingdom for his recent book, Engaged Journalism: Connecting With Digitally Empowered News Audiences (New York: Columbia University Press, 2015).

Batsell ultimately concludes that, for news providers to survive, they must constantly listen to, interact with and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

November 2015 Luncheon

Multicultural Audiences: How to Effectively Communicate with America’s Fastest-Growing Consumer Group

Presented by: Raquel Daniels, chief strategy officer at OCG PR

Join the Greater Fort Worth PRSA Chapter on Wednesday, Nov. 11, as Raquel Daniels, chief strategy officer at OCG PR, discusses the key elements necessary to communicate and develop long-term, meaningful relationships with multicultural audiences, the largest and fastest-growing consumer group in the U.S.

Shifting global demographics continue to change the economic landscape, increasingly prompting organizations to seek specialized communications programs for diverse populations. Understanding these challenges is key to developing effective multicultural marketing campaigns.

As these groups continue to grow and dominate the consumer marketplace, their influence is rapidly creating a “new mainstream culture” that’s young, tech-savvy – and worth paying attention to because of its tremendous buying power. In order to sufficiently engage this population, communicators must say goodbye to traditional methods and begin developing culturally relevant approaches.

This program will provide ideas on how to foster meaningful connections with diverse audiences, including:

  • How to develop a broader perspective about multicultural communications and marketing
  • How to connect with the hearts and minds of the audience
  • How to formulate ideas to make your communications relevant

 

ABOUT RAQUEL DANIELS

Raquel Daniels Bio Pic OfficialRaquel Daniels is chief strategy officer at OCG PR. As CSO, Daniels drives decisions that create medium and long-term improvement for the organization. Daniels is a skilled leader, practitioner and storyteller who connects brands with the hearts and minds of consumers. With more than 15 years of experience in strategic communications, she delivers insightful solutions and develops unique strategic connections between the brands OCG PR serves and their targeted consumers. Daniels’ experience extends from strategic communications and brand marketing to non-traditional marketing and targeted media placement for Fortune 500 brands’ multicultural marketing programs, including Southwest Airlines and Blockbuster. Prior to OCG, Raquel was vice president of diversity and multicultural marketing at a Dallas-based marketing and media agency.

Daniels loves health and fitness activities and spending time with her husband, Leo, and 6-year-old son, Ian.

 

 

 

October 2015 Luncheon

Luncheon

“Moving PR Measurement Forward”
October 21 – GFW PRSA Half-Day Professional Development Program & Luncheon
Presented by: Marianne Eisenmann, inVentiv Health Public Relations Group

Join the Greater Fort Worth PRSA on Wednesday, Oct. 21, for a half-day professional development program and luncheon featuring Marianne Eisenmann, head of research and analytics at inVentiv Health Public Relations Group, who will join us from New York City to discuss “Moving PR Measurement Forward.”

Nearly everyone agrees on the value of PR measurement, but doing something about it can still be a challenge. This session will focus on identifying steps you can take to put measurement into action, including applying the Barcelona Principles and PR standards, using an integrated approach to measurement, measuring relationships and incorporating best practices for practitioners at all levels.

Click here to register!

The morning program will consist of:

  • Revisiting standards: Barcelona Principles 2.0
  • Setting measureable objectives
  • Establishing benchmarks
  • Achieving actionable measurement
    • AVEs and the AMEC Valid Metrics Framework
    • Integrated measurement
    • Measuring intangibles
  • Exploring PR measurement standards for traditional and social media

The lunch session, titled “Measurement Rules,” will include:

  • Barcelona Principles 2.0
  • Putting the Principles into action
  • Best practices in evaluating PR programs

Schedule:

  • 8 a.m. – Seminar Registration/Networking
  • 8:30-11 a.m. – Professional Development Seminar (approximately 11-11:20 a.m. Q&A followed by room changeover for luncheon)
  • 11:30 a.m.-12 p.m. – Luncheon Registration/Networking
  • 12-1 p.m. – Annual Membership Meeting & Luncheon Program

Marianne Eisenmann - headshotAbout Marianne Eisenmann
Marianne Eisenmann is head of research and analytics at inVentiv Health Public Relations Group, where she leads a team that focuses on research as the foundation for the development of communications strategy and planning and commits to delivering evidenced-based public relations. She and her team work with leading global companies, such as Amgen, Boehringer Ingelheim, J&J, Novo Nordisk and Pfizer.

An established thought leader in communications research and measurement and an elected member of the Institute for Public Relations Measurement Commission, Eisenmann led the development of the standards for traditional media measurement and, together with her co-authors, received the 2014 Jackson Sharpe Award for research testing their reliability. She received the Jack Felton Golden Ruler Silver Merit Award, an AMEC Communication Effectiveness Award and PR Daily’s Best PR Research Award, for her METRIC Model for measuring engagement. She was also included in PharmaVOICE’s 2012 list of the “100 Most Inspiring People” in the life sciences industry.

Eisenmann’s career in communications and public relations has had an international focus, including positions in Washington, D.C.; Beijing, China; Hong Kong; and New York. She has an MBA from George Washington University and a BA from St. Lawrence University in New York State. She is a member of the IPRA United Nations Department of Information Advisory Group and the International Association for the Measurement and Evaluation of Communication.