February 2017 Luncheon

February Luncheon

“Media SMARTS From the Field: 2016 Democratic National Convention”
February 8 – GFW PRSA February Luncheon

Sponsored by: Ensemble Coworking 123

In today’s eight-second news cycle, PR pros need to understand how to best approach media relations to ensure your organizational message IS the message. Register now for the Greater Fort Worth Chapter of PRSA Feb. 8 luncheon, 11:30 a.m., at the City Club of Fort Worth to learn practical tips and media relations tactics from Linda Jacobson, APR, who will share her field experience from the 2016 Democratic National Convention. She will give insight into the many moving pieces of a national media event and how to navigate unforeseeable complexities in today’s media landscape.

January 2017 Luncheon

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“How to Be Effective in an Ever-Changing Information Environment ”
January 11 – GFW PRSA January Luncheon

Join the Greater Fort Worth PRSA chapter on Wednesday, January 11, at 11:30 a.m. at the City Club of Fort Worth to learn how to be effective in the ever-changing global information environment. Our chapter’s own Robert Hastings, APR, Fellow PRSA, will share how to plan and implement strategic communications in a corporate world. He will touch on how to use research to better target your audiences, focus your strategies, measure your success and improve your ROI.

Register today!

November 2016 Luncheon

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“Latino Millennial Mindset”
November 9 – GFW PRSA November Luncheon

Accounting for nearly a quarter of the entire millennial population, U.S. Latino millennials are flexing their influence and buying power more than ever. As brands develop marketing and messaging strategies targeted to millennials, understanding the motivations, similarities and differences between Latino millennials and their Anglo counterparts is a critical component to success.

Register today to join the Greater Fort Worth Chapter of PRSA on Wednesday, Nov. 9!

Becky Arreaga, president and partner at Mercury Mambo, will help you understand the Latino millennial mindset and how brands are harnessing this energy in unique and surprising ways. Highlights will include an overview of Latino millennial demographics, an understanding of current macro trends, and examples of brands connecting with this audience to build lasting and profitable relationships.

October 2016 Luncheon

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Think you’re ready for your next crisis? Join the Greater Fort Worth Chapter of PRSA on Wednesday, October 12, for our professional development program. Test your level of preparedness during this three-hour simulation workshop led by Fran Stephenson, APR, of Step In Communication. Participants will work in teams to solve a surprise crisis scenario using role playing, critical thinking, project management and negotiation to prepare their spokesperson to go on camera and “meet the media.” A group debrief will help participants develop a framework for future crisis response. Additionally, after the event is over, Fran will provide a detailed written critique of each spokesperson’s media briefing, along with their video clip.

Register today!

Registration Deadline
Friday, October 7, 2016

***** Notice of Annual Membership Meeting of Fort Worth PRSA *****

Schedule

8 a.m. – Seminar Registration/Networking
8:30-11:30 a.m. – Group Crisis Simulation Program
11:30 a.m.-12 p.m. – Luncheon Registration/Networking (Please note: the room will be changed over for lunch from 11:30 to 11:50 a.m.)
12-1 p.m. – Annual Membership Meeting and Luncheon Program

During the annual membership meeting portion of the luncheon, members will vote on the slate of the officers compiled by the Nominations Committee for the 2017 Greater Fort Worth Chapter. (Please note: The full slate will be released at a later date.)

When
Wednesday, October 12, 2016 8:00 AM – 1:00 PM

Where
City Club of Fort Worth, 301 Commerce Street, Fort Worth

Dress Code
Business Attire

Fees
Luncheon Only
Members $30.00
National Members $35.00
Non-members $35.00
Students $20.00

Morning Program Only
$75.00 (All registrants)

Morning Program and Luncheon
$85.00 (All registrants)

Register today!

September 2016 Luncheon

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“To Post or Not to Post?”
September 14 – GFW PRSA September Luncheon

Join the Greater Fort Worth Chapter of PRSA on September 14 for a panel of social media experts who will talk through several challenges many of us face on our social platforms. With a focus on ethics this month, our panelists will discuss some best practices to help guide us through these tricky situations.

Register today!

Our panelists include representation from a variety of industries, ensuring there is something for us all. Join panelists from higher education, agency and corporate social media teams to hear how they have addressed issues encountered in their industry.