A mark of distinction

APRLogoLRGreater Fort Worth PRSA wants to shine a light on the benefits of earning an APR by introducing LAMP, the Local APR Mentorship Program developed for the Fort Worth chapter. Hear from those who have gone through the accreditation process and hear from others who have moved past contemplation to commitment. An APR is more than three little letters behind your name; it is a mark of distinction for public relations professionals who demonstrate broad knowledge, strategic perspective and sound personal judgment. This year’s co-chairs of the APR Committee, Sandra Brodnicki, APR, and Linda Jacobson, APR, will lead the program. For more information about obtaining an APR, visit http://fortworthprsa.org/accreditation.

Wednesday, April 10 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Linda Ld Jacobson, APR
LindaJacobsonLinda Ld Jacobson, APR, is an accredited public relations professional who currently oversees marketing and public relations for a communications and signal engineering firm based in Fort Worth, Texas. During her career, she has overseen the delivery of marketing, communications and strategic planning services for Fortune 100, 200 and 500 transportation clients, including managing day-to-day communications for BNSF Railway on a $2.5 billion initiative. She also was responsible for strategic communications for GE Transportation when that company expanded their locomotive manufacturing to North Texas and handled safety and security messaging for American Airline pilots after 9/11. Jacobson has won numerous awards for branding, communications and design, and in 2011, she received a Bronze Anvil award from the Public Relations Society of America for her strategic tactical work.

Sandra Brodnicki, APR
SandraBrodnickiSandra Brodnicki, APR, is president of Brodnicki Public Relations, Inc. a marketing communication consulting firm that focuses on helping organizations solve business problems using a direct, phased approach to understand the unique challenges organizations face and to determine a strong course of action. A former newspaper editor, reporter and columnist, she works closely with every client to move business forward by creating communication strategies tied directly to organizational goals for measurable results. In addition to the Best of Show honor, she has won numerous communication- and business-related awards since launching her firm in 2003. In 2013, Sandra will continue to co-chair of the chapter’s APR efforts.

 

Fort Worth PRSA March Luncheon

Office Politics: Why PR Executives Frequent Starbucks & Fitness Centers

NegotiatingLRDr. Marlene Neill, APR, lecturer at Baylor University in the Department of Journalism, Public Relations and New Media, will discuss what services public relations executives and their colleagues in other divisions consider to be essential services that are provided by public relations at the management level. She also will discuss the importance of building internal relationships and the use of allies and informal coalitions to influence company decision making. Her research on this subject includes interviews with 30 senior executives at three Fortune 500 companies and a fourth multinational company.

Wednesday, March 13 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bio:

marlene_neillDr. Marlene Neill, APR, Lecturer at Baylor University
Marlene Neill, Ph.D., APR, is a full time lecturer at Baylor University. Neill began teaching at Baylor as an adjunct professor in August 2006 in the journalism department. She teaches courses in public relations, writing for new media and writing for the mass media. She also serves as the faculty adviser for the Baylor PRSSA chapter. Her research interests include public relations management and ethics. Her first journal article was published in the December 2012 edition of the Journal of Mass Media Ethics and is titled “PR Professionals as Organizational Conscience.” She is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the Southwest District of PRSA in 2011. At the national level, Neill served a three-year term on the Universal Accreditation Board, which administers the examination for Accreditation in Public Relations; the Nominating Committee, which selects national board officers in 2012; and was appointed to the Board of Ethics & Professional Standards in January 2013. She received her Ph.D. in advertising from the University of Texas at Austin, her Master of Arts degree in journalism from the University of Missouri at Columbia, and her Bachelor of Science degree in journalism from the University of Kansas. Neill previously worked for 10 years in government public relations at the City of Waco, 1.5 years in nonprofit public relations at the Waco Family YMCA and 3.5 years at KCEN-TV as a reporter.