April 2017 Luncheon

APR April 12
“To succeed in the world of PR, it takes A PRo!”
April 12 – GFW PRSA April Luncheon Sponsor Logo

Sponsored by: Lemon Meetings & Events  

Learn about the world of becoming an APR when you join the PRSA Greater Fort Worth chapter on Wednesday, April 12, from 11:30 a.m. to 1:00 p.m.

Register today!

During this month’s luncheon, you’ll learn how to profess what you know with the Accreditation in Public Relations (APR), which symbolizes distinction and demonstrates an experienced PR professional’s mastery of strategic communications and their personal and professional commitment to lifelong learning and ethical standards. We will hear the APR journey from some of our newest APRs and pin them recognizing this esteemed professional accomplishment.

Account executives from ROXO, TCU’s student-run advertising agency will also join us to share some of their top-notch campaigns from the past year.

March 2017 Luncheon

March 2017

“Jump in the Tranches with the Trahans!”
March 22 – GFW PRSA March Half-Day Workshop

Put your crisis communications instincts to the test. Jump in the trenches with the experienced father and son team, Dr. Joe Trahan and Joseph Trahan, at the PRSA Greater Fort Worth chapter’s half-day workshop (8 a.m. – 1 p.m.) on Wednesday, March 22.

Register today!

No organization is immune, so prepare for the unknown and gain skills to react quickly, respond immediately and be part of the story before it gets away from you. If you’ve never handled or accounted for a crisis communications situation for your organization, this hands-on, interactive workshop with the experts is what you need.

A New Orleans native, Dr. Joseph V. Trahan, III, APR, PRSA Fellow, has over 35 years of public relations/affairs experience in the governmental, association, educational and non-profit sectors. His son Joseph Van Trahan, IV is a sports media professional who has spent over a decade in the professional and collegiate ranks. He is currently in his 10th season as the media relations and corporate relations coordinator with the Dallas Cowboys.

February 2017 Luncheon

February Luncheon

“Media SMARTS From the Field: 2016 Democratic National Convention”
February 8 – GFW PRSA February Luncheon

Sponsored by: Ensemble Coworking 123

In today’s eight-second news cycle, PR pros need to understand how to best approach media relations to ensure your organizational message IS the message. Register now for the Greater Fort Worth Chapter of PRSA Feb. 8 luncheon, 11:30 a.m., at the City Club of Fort Worth to learn practical tips and media relations tactics from Linda Jacobson, APR, who will share her field experience from the 2016 Democratic National Convention. She will give insight into the many moving pieces of a national media event and how to navigate unforeseeable complexities in today’s media landscape.

January 2017 Luncheon

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“How to Be Effective in an Ever-Changing Information Environment ”
January 11 – GFW PRSA January Luncheon

Join the Greater Fort Worth PRSA chapter on Wednesday, January 11, at 11:30 a.m. at the City Club of Fort Worth to learn how to be effective in the ever-changing global information environment. Our chapter’s own Robert Hastings, APR, Fellow PRSA, will share how to plan and implement strategic communications in a corporate world. He will touch on how to use research to better target your audiences, focus your strategies, measure your success and improve your ROI.

Register today!

November 2016 Luncheon

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“Latino Millennial Mindset”
November 9 – GFW PRSA November Luncheon

Accounting for nearly a quarter of the entire millennial population, U.S. Latino millennials are flexing their influence and buying power more than ever. As brands develop marketing and messaging strategies targeted to millennials, understanding the motivations, similarities and differences between Latino millennials and their Anglo counterparts is a critical component to success.

Register today to join the Greater Fort Worth Chapter of PRSA on Wednesday, Nov. 9!

Becky Arreaga, president and partner at Mercury Mambo, will help you understand the Latino millennial mindset and how brands are harnessing this energy in unique and surprising ways. Highlights will include an overview of Latino millennial demographics, an understanding of current macro trends, and examples of brands connecting with this audience to build lasting and profitable relationships.