Join us for our GFW PRSA half-day workshop on Wednesday, October 10, at Colonial Country Club!

Improve your pitching success rate and enhance your PR writing with Michael Smart’s PR tips. Learn specific, actionable strategies you can apply immediately to re-charge your media outreach and hone your PR skills at PRSA’s half-day workshop on Wednesday, October 10. The luncheon following the workshop will focus on reaching influencers and journalists in the new media relations landscape.

An independent communications trainer, Smart is regularly among the highest-rated speakers at the industry’s largest conferences. A former newspaper journalist, Michael has won national and regional awards for news release and feature writing.

Schedule:

  • 7:15 a.m. – Master Breakfast
  • 8 a.m. – Seminar Registration/Networking
  • 8:30 – 11:30 a.m. – SMARTer PR Workshop
  • 11:30 a.m. – noon – Luncheon Registration/Networking
  • Noon – 1 p.m. – Luncheon Program

Location:

Colonial Country Club 

Register here.

How a Photo-Op Tanked a Campaign: September PR History

It was skullduggery: You can’t always tell that a PR effort is headed in the wrong direction, but sometimes you can. And that’s what happened on September 13, 1988, when Democratic Presidential candidate Michael Dukakis visited General Dynamics.

Dukakis had a double-digit lead in the polls, but his opponent, George Bush, had gained traction criticizing his positions on defense. In an effort to reinforce his flank, the Dukakis campaign decided to have their man visit a defense contractor and be photographed riding around in a tank. That would have been fine, but then the candidate was told that he would have to wear a helmet during the ride. And that’s when the electoral wheels started coming off.

Dukakis stands only 5’ 8” tall, and probably three feet of that is his head. So when the candidate put on the helmet, it was not the best look. How bad was it? The reporters on hand were seen laughing out loud; by one account, Sam Donaldson was literally doubled over. The Bush team was equally amused; they thought Dukakis looked like Mad Magazine’s Alfred E. Neuman, and had a great time saying to each other “Tank you very much.” You can see the infamous shot for yourself here.

To this day, members of the Dukakis campaign disagree on exactly where things went wrong. But they all agree it was a PR disaster, and rightly so: By the next week, one poll found Dukakis’s support had dipped 25 percent. To this day, campaigns remain vigilant about preventing “Dukakis in the tank” moments. If only it were that easy, right?

All of which should help us remember: While it’s always good to put on your thinking cap, first make sure it fits.

Join us for our next GFW PRSA luncheon on Wednesday, September 12, at Colonial Country Club!

In 2014, Texas Health Resources (THR) treated the first Ebola patient in the United States at Presbyterian Hospital of Dallas. The crisis was an international news story for months and resulted in prolonged scrutiny for THR. Mark Riordan, THR’s Vice President, Stakeholder Engagement, will discuss best practices in crisis management and reveal how ethics guided the PR counselors in helping the health care system navigate this unprecedented crisis.

When: Wednesday, September 12, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Summer Happy Hour

Beat the Texas heat at Greater Fort Worth Chapter of PRSA’s Summer Happy Hour! Join us at Off The Record West on Magnolia on Thursday, July 26, from 5:30-7 p.m., for a refreshing drink and great company. Attendees will be entered to win a free Worthy Awards entry (value of $75-100). The cost is $5 per person (appetizers included).

When: Thursday, July 26, 2018 5:30 PM – 7:00 PM
Central Time

Where: Off The Record West

Register here.

GFW PRSA April Luncheon

Mentors play an important role in the Accreditation in Public Relations (APR) process, from encouraging members to seek APR to guiding candidates through to passing the exam. At the GFW PRSA luncheon on Wednesday, April 11, Malizy Scruggs, APR, media relations practice leader at The Starr Conspiracy and APR Chair of the Dallas PRSA Chapter, will talk about why APR matters, present case studies on the challenges associated with successfully mentoring candidates, and give examples of chapters who do mentoring right.

At the end of the presentation, candidates and potential mentors are invited to participate in a “Mentor Match” to begin building a strong mentorship program in our chapter.

When: April 11, 2018 11:00 am – 1:30 pm

Where: Colonial Country Club

Register here.