February 2017 Luncheon

February Luncheon

“Media SMARTS From the Field: 2016 Democratic National Convention”
February 8 – GFW PRSA February Luncheon

Sponsored by: Ensemble Coworking 123

In today’s eight-second news cycle, PR pros need to understand how to best approach media relations to ensure your organizational message IS the message. Register now for the Greater Fort Worth Chapter of PRSA Feb. 8 luncheon, 11:30 a.m., at the City Club of Fort Worth to learn practical tips and media relations tactics from Linda Jacobson, APR, who will share her field experience from the 2016 Democratic National Convention. She will give insight into the many moving pieces of a national media event and how to navigate unforeseeable complexities in today’s media landscape.

January 2017 Luncheon

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“How to Be Effective in an Ever-Changing Information Environment ”
January 11 – GFW PRSA January Luncheon

Join the Greater Fort Worth PRSA chapter on Wednesday, January 11, at 11:30 a.m. at the City Club of Fort Worth to learn how to be effective in the ever-changing global information environment. Our chapter’s own Robert Hastings, APR, Fellow PRSA, will share how to plan and implement strategic communications in a corporate world. He will touch on how to use research to better target your audiences, focus your strategies, measure your success and improve your ROI.

Register today!

November 2016 Luncheon

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“Latino Millennial Mindset”
November 9 – GFW PRSA November Luncheon

Accounting for nearly a quarter of the entire millennial population, U.S. Latino millennials are flexing their influence and buying power more than ever. As brands develop marketing and messaging strategies targeted to millennials, understanding the motivations, similarities and differences between Latino millennials and their Anglo counterparts is a critical component to success.

Register today to join the Greater Fort Worth Chapter of PRSA on Wednesday, Nov. 9!

Becky Arreaga, president and partner at Mercury Mambo, will help you understand the Latino millennial mindset and how brands are harnessing this energy in unique and surprising ways. Highlights will include an overview of Latino millennial demographics, an understanding of current macro trends, and examples of brands connecting with this audience to build lasting and profitable relationships.

October 2016 Luncheon

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Think you’re ready for your next crisis? Join the Greater Fort Worth Chapter of PRSA on Wednesday, October 12, for our professional development program. Test your level of preparedness during this three-hour simulation workshop led by Fran Stephenson, APR, of Step In Communication. Participants will work in teams to solve a surprise crisis scenario using role playing, critical thinking, project management and negotiation to prepare their spokesperson to go on camera and “meet the media.” A group debrief will help participants develop a framework for future crisis response. Additionally, after the event is over, Fran will provide a detailed written critique of each spokesperson’s media briefing, along with their video clip.

Register today!

Registration Deadline
Friday, October 7, 2016

***** Notice of Annual Membership Meeting of Fort Worth PRSA *****

Schedule

8 a.m. – Seminar Registration/Networking
8:30-11:30 a.m. – Group Crisis Simulation Program
11:30 a.m.-12 p.m. – Luncheon Registration/Networking (Please note: the room will be changed over for lunch from 11:30 to 11:50 a.m.)
12-1 p.m. – Annual Membership Meeting and Luncheon Program

During the annual membership meeting portion of the luncheon, members will vote on the slate of the officers compiled by the Nominations Committee for the 2017 Greater Fort Worth Chapter. (Please note: The full slate will be released at a later date.)

When
Wednesday, October 12, 2016 8:00 AM – 1:00 PM

Where
City Club of Fort Worth, 301 Commerce Street, Fort Worth

Dress Code
Business Attire

Fees
Luncheon Only
Members $30.00
National Members $35.00
Non-members $35.00
Students $20.00

Morning Program Only
$75.00 (All registrants)

Morning Program and Luncheon
$85.00 (All registrants)

Register today!

8 Tips to Writing a Winning Worthy Award Entry

BClaire Armstrong 2 (1)y Claire Bloxom Armstrong
Public Relations Director, PAVLOV

From the pride it brings to your team/agency, third-party credibility and validity it gives to your work and services, and recruitment opportunities it provides for both new business and star employees, it’s difficult to overstate the value of winning a Worthy Award.

Be sure to take some time before you start the entry process to maximize the quality of your submissions and ensure your entry stands out. Here are 8 tips to help you do this:

  1. Plan Ahead.
    Draft an outline of what you want to get across before you start writing. The entry system now takes place entirely online, and the allowed copy length for both Programs and Tactics is 1,500 words (1,600 if you include the optional 100-word synopsis).
  2. Tell A Story.
    Judges like a clear narrative, so borrow some techniques from PR Writing 101 and emphasize the 5 Ws: Who, What, Why, Where, and When – and throw in a little “How” if you have time and space.
  3. No Jargon!
    Did you “utilize and leverage existing resources to achieve your goals and exceed KPIs?” Well, cut it out. Jargon like that takes up precious space and words, and conveys nothing about what you actually did. How about this instead: “We transformed the streets of downtown Fort Worth into an outdoor art gallery and performing arts venue.” Much better! Skip the big, flowery words, and cut to the chase.
  4. Don’t Ignore The Fine Print.
    Check the category descriptions and entry guidelines to ensure you are covering all of the criteria for the categories you are entering. Keep to the maximum word count (300 per section) and upload only the maximum number of supporting materials (5 per section). Otherwise, you risk annoying the judges at best; at worst — being excluded from the category.
  5. Choose Supporting Materials Carefully.
    There is so much temptation to upload everything, but don’t do it. Choose the best and most impressionable media clips, videos, images, and testimonials to support your case.
  6. Explain Your Results.
    When you reach the last section of your entry, it’s tempting to make a series of bullets — ad equivalency values, impressions, followers, engagement rates, etc. But the storytelling shouldn’t stop here. Put those numbers in context. What do they mean for your client? How do they contribute to overall business goals? How did the organization and target audiences benefit? Share results beyond numbers — comments, stories, or changes in business practices, for example.
  7. Think Like A Judge.
    The judges might be reading/judging 10-20 submissions. Think about that and put yourself in their shoes before submitting a final draft and make it as easy as possible for them – they will appreciate it and look at your entry in a more favorable light. Make it an easy read with clear objectives. Consider having an internal judging panel assess the entries before they are submitted – if you can’t convince your own colleagues, you won’t convince the judges.
  8. Connect All The Dots.
    Most importantly, don’t expect the judges to draw conclusions for themselves. What seems obvious to you as an expert in your category and someone immersed in your client’s world for a year or more will not be obvious to the judges. Educate them about the challenges you faced, the uniqueness of your strategy, and the significance of your results. Because the truth is, great work and great results are just the first step. Great entries win Worthy Awards! 🙂