Join us for our next GFW PRSA luncheon on Wednesday, February 13, at Colonial Country Club!

When a crisis hits, and it will, you need a sure-fire game plan to respond effectively and immediately. In today’s world, information moves at a rapid pace so when you mess up, and you will, be ready to fess up and fix it right away!

Hear from Anita J. Foster, Executive Director, Marketing and Communications at the Arlington ISD, to hear hilarious, horrifying and humbling examples of how to handle any crisis that comes your way. There’s just no reason to learn on our own when we have major brands like KitchenAid, JC Penney, Egypt Air, American Red Cross and others to learn from. Be ready to laugh and cry as we walk through some classic mess ups, fess ups and fix its, and how to incorporate this strategy into your crisis communications plan.

When: Wednesday, February 13, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, January 9, at Colonial Country Club!

Join us for our first GFW PRSA luncheon of 2019! Hear from Eric Harris, Founder of GatherRound, who will share how to sell ideas and tell stories without relying on presentation slides.

What’s with modern businesses’ dependence on presentation software? Why are 30 million decks being prepared EVERY DAY, when slides have proven to be the least effective method for selling in ideas? There’s a science to the dependency, and when you understand it, you can overcome it.

As communicators and marketers, we are challenged with selling abstract ideas and concepts that our audiences can’t really understand, unless we do our part in bringing these stories to life. Join us as Eric Harris takes us through:

  • The science of addiction to slides
  • Storytelling as an antidote to deck addiction
  • A storytelling formula you can use right away

 Many thanks to our January luncheon sponsor, TCU Bob Schieffer College of Communication!

Bob Schieffer College[4]

When: Wednesday, January 9, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club 

Register here.

Join us for our Holiday Happy Hour on Tuesday, December 4, at 5:30 p.m.!

Join us for our GFW PRSA half-day workshop on Wednesday, October 10, at Colonial Country Club!

Improve your pitching success rate and enhance your PR writing with Michael Smart’s PR tips. Learn specific, actionable strategies you can apply immediately to re-charge your media outreach and hone your PR skills at PRSA’s half-day workshop on Wednesday, October 10. The luncheon following the workshop will focus on reaching influencers and journalists in the new media relations landscape.

An independent communications trainer, Smart is regularly among the highest-rated speakers at the industry’s largest conferences. A former newspaper journalist, Michael has won national and regional awards for news release and feature writing.

Schedule:

  • 7:15 a.m. – Master Breakfast
  • 8 a.m. – Seminar Registration/Networking
  • 8:30 – 11:30 a.m. – SMARTer PR Workshop
  • 11:30 a.m. – noon – Luncheon Registration/Networking
  • Noon – 1 p.m. – Luncheon Program

Location:

Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, September 12, at Colonial Country Club!

In 2014, Texas Health Resources (THR) treated the first Ebola patient in the United States at Presbyterian Hospital of Dallas. The crisis was an international news story for months and resulted in prolonged scrutiny for THR. Mark Riordan, THR’s Vice President, Stakeholder Engagement, will discuss best practices in crisis management and reveal how ethics guided the PR counselors in helping the health care system navigate this unprecedented crisis.

When: Wednesday, September 12, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.