November 2016 Member Spotlight: Jill Anderson, APR

profilepicName: Jill Anderson, APR

Job Title/Company: Director of Marketing/ACH Child and Family Services

College/Degree/Graduation Date: Baylor University/Bachelor of Arts in Journalism/December 16, 2006

Hometown: I’m a military brat, so I’ve moved around a bit. Born in Selma, Alabama, lived in North Dakota, Alaska, and Texas. I claim Texas now since I’ve spent my adult life here. J

Position within GFW PRSA (i/a): Secretary

Childhood ambition (what did you want to be when you grew up?): I wanted to be a teacher most of my childhood, then a writer, and as a freshman in college I wanted to be a psychologist.

Current livelihood (what you’re actually doing as a grown-up): As the director of marketing for ACH, I get to do most of what I wanted to do as a kid. I write stories, teach through speaking events and tours, and study audience trends. And all the other things too – PR, agency communications, graphic design, social media management and web management.

First PR job: Public Relations Officer at Methodist Children’s Home

What you know now that you wish you’d known then: In a leadership role, there are a lot of difficult decisions and situations to deal with daily. The challenge is to handle them appropriately and quickly, and still be an encouraging leader that your team wants to follow to success with each project.

Best piece of advice you’ve ever received: At this point in my life, some advice given to me recently really resonated with me. It was from a woman, who now is a grandmother and successful business owner, who said that there’s time to do what I want to do. There’s no need to rush. Enjoy life and enjoy my children while they are young because the time will go by quickly.

Greatest professional or personal accomplishment: Earning my bachelor’s degree from Baylor University – I was the first in my family to earn a four-year degree. Secondly, it would be achieving my APR this year. Next is to earn the MBA!

If you weren’t in PR, you would be ______?: Owner of an independent bookstore and bakery.

beach-2016

Desired legacy: To raise my two girls to be loving, kind and generous people who are willing to help those who need it most. I hope to foster children who need a safe home one day. I’d like to say I made a positive difference in someone’s life.

Why did you originally join PRSA?: My career has been in nonprofit and government PR, and generally we’re limited to the number of staff we have in the PR department. So I initially joined to network with other professionals in the field and continue my education.

Finally, tell us about your hometown and what makes it cool: I’ll go with Alaska since that’s where I spent most of my childhood. It was dark during most of the day in the winter, but what people may not realize is the incredible displays of the Northern Lights we got to enjoy throughout winter. They were beautiful and I miss seeing them. As a teen, my vehicle of choice was a snow mobile. And I lived 15 miles from THE Santa Clause House in the town of North Pole, AK.

August 2016 Member Spotlight: William Moore

August 2016 Member Spotlight: William Moore

William MooreName: William Moore

Job Title/Company: Director of Communication, Grapevine Chamber of Commerce

College/Degree/Graduation Date: Abilene Christian University, double major in integrated marketing communications and finance, 2010

Hometown: Arlington, Texas

Position within GFW PRSA (i/a): 2016 Worthy Award Co-Chair

Childhood ambition (what did you want to be when you grew up?): I loved basketball and wanted to be Michael Jordan.

Current livelihood (what you’re actually doing as a grown-up): I am being the Michael Jordan of Chamber of Commerce marketing and communication. More specifically, I lead the marketing and communication effort to keep our membership informed about what’s happening in the Chamber via email marketing, newsletters and other publications, while also managing our Social Media, event marketing and website content strategy.

First PR job: While in college, I had the opportunity to work in the Abilene Christian University Office of Public Relations for four years, writing news releases and assisting with media relations. The job helped develop my writing skills, and I was able to learn from a few excellent mentors.

What you know now that you wish you’d known then: You’ll never know everything you need to know, but you need to keep learning anyway.

Best piece of advice you’ve ever received: Be confident in yourself.

Greatest professional or personal accomplishment: Professionally – Having the Grapevine Chamber of Commerce be recognized at the state level for Social Media marketing among Chambers of Commerce. Personally – Convincing my wife she should marry me.

If you weren’t in PR, you would be ______?: I think I would be some combination of an architect or interior designer.

William Moore - Fun PicDesired legacy: To be thought of as someone who loves God, loves family, loves others and always gives 110% to whatever the task may be.

Why did you originally join PRSA?: While in college, I was involved in PRSSA and always planned to get involved in PRSA after graduating to continue my professional development and network. It took me about four years to get there, but I’m glad I made the effort to get involved!

Finally, tell us about your hometown and what makes it cool: Arlington, Texas, is home to the National Office of American Mensa, the largest and oldest high IQ society in the world. I am not a member. On a slightly more serious note, I enjoyed growing up in Arlington because you’re always half way to anywhere in the DFW Metroplex.

June 2016 Member Spotlight: Margaret Ritsch, APR

June 2016 Member Spotlight: Margaret Ritsch, APR

SONY DSCName: Margaret Ritsch, APR

Job Title/Company: Director, Roxo, and instructor at TCU

College/Degree/Graduation Date: University of Wisconsin-Madison, M.A. Journalism 1987. College of William and Mary, B.A. English, 1980

Hometown: Greenville, S.C.

Position within GFW PRSA (i/a): Member

Childhood ambition (what did you want to be when you grew up?): An actress, believe it or not!

Current livelihood (what you’re actually doing as a grown-up): I oversee a student advertising/public relations agency at TCU called Roxo. I also teach courses such as Strategic Communication Campaigns and Diversity and provide academic advising to a few dozen students.

First PR job: Straight out of college I got a job as an assistant advertising manager at a rapidly growing video-electronics company, Erols, in Northern Virginia. I established its first employee publication, which grew quickly in popularity and won the CEO’s direct involvement. I’d like to consider this my first PR job!

What you know now that you wish you’d known then: I was unaware that internal communications is an important subset of the public relations profession. I had majored in English at a liberal arts college, which offered no coursework in professional fields like public relations.

Best piece of advice you’ve ever received: Trust your gut.

Greatest professional or personal accomplishment: Building a wildly successful student advertising/public relations firm at TCU.

If you weren’t in PR, you’d be: A creative director at Droga5 in New York!

Desired legacy: To inspire young people to pursue not only a career in public relations, but also a way that they can contribute to the social good.

Why did you originally join PRSA: I had landed a job as the director of communications for a small company in Delaware, and realized I knew nothing about corporate communications! I owe my entire education in public relations to PRSA workshops, conferences and seminars.

Finally, tell us about your hometown and what makes it cool: I don’t really have a hometown. I was born in Greenville, S.C. but have no memories and we moved frequently during my childhood. I have lived longest in the Washington, D.C. area (11 years) and in Fort Worth (12 years). Fort Worth is much cooler than D.C.! To me, D.C. means traffic, a high-pressure work culture and too many people who believe they are very, very important. I absolutely love Fort Worth’s big sky, slower pace, lack of pretension, friendly people. This is now my hometown.

 

April 2016 Member Spotlight: Bill Lawrence

April 2016 Member Spotlight: Bill Lawrence

Bill LawrenceName: Bill Lawrence, APR, Fellow PRSA

Job Title/Company: Principal, Lawrence & Associates

College/Degree/Graduation Date: TCU, BBA, 1966

Hometown: Fort Worth, Texas

Position within GFWPRSA (i/a): Chair, Judging Committee, 2016 Worthy Awards, and Chair, Judging Committee, 2016 Rochester (NY) PRSA PRism Awards; former president of GFWPRSA (1992)

Childhood ambition (what did you want to be when you grew up?): I was inspired by my parents and relatives to be a self-employed entrepreneur.

Current livelihood (what you’re actually doing as a grown-up): I am a principal in Lawrence & Associates, which I started in 1989 to focus on public relations, marketing and fundraising.

First PR job: I was fortunate to serve as director of communications for the Texas Manufacturers Association (now Texas Association of Business), the state’s leading employer organization. Representing companies from the largest multi-national corporations to small businesses in nearly every community of our state, TAB works to improve the Texas business climate and to help make our state’s economy the strongest in the world.

What you know now that you wish you’d known then: Anything is possible.

Best piece of advice you’ve ever received: Listen, learn and stay healthy; do your homework and do the right thing.

Greatest professional or personal accomplishment: I believe that my greatest accomplishments have been marrying my wife and founding Lawrence & Associates.

If you weren’t in PR, you would: I would be involved in a worthwhile venture in which I could add value.

Desired legacy: I helped others accomplish their goals.

Why did you originally join PRSA: I joined PRSA for the professional development programs and networking with other professionals.

Finally, tell us about your hometown and what makes it cool: Fort Worth is attractive, authentic, comfortable, casual and dynamic; it has amenities for all ages. The city’s business, governmental and community leaders collaborate to help enhance the quality of life for all of us.

 

February 2016 Member Spotlight: Brenna Jefferies

February 2016 Member Spotlight: Brenna Jefferies

Brenna Jefferies

Name: Brenna Jefferies

Job Title/Company: PR & Social Media Coordinator at PAVLOV Agency.

College/Degree/Graduation Date: Abilene Christian University / Bachelor of Arts in Advertising & Public Relations / May 2014.

Hometown: Argyle, Texas.

Position within GFW PRSA (i/a): PR After Dark Chair.

Childhood ambition (what did you want to be when you grew up?): I wanted to be Nancy Drew or a teacher. I’m scary good at being nosy and telling people what to do.

Current livelihood (what you’re actually doing as a grown-up): Social Media & Public Relations Coordinator.

First PR job: PR & Social Media Coordinator at PAVLOV Agency.

What you know now that you wish you’d known then: Buffer will be your best friend. Do not neglect it.

Best piece of advice you’ve ever received: “No one can make you feel inferior without your consent.”
Brenna Jefferies (2)

Greatest professional or personal accomplishment: In the fall of 2015, I planned a tailgate party for one of our clients, DFW Airport, to kick off football season. We had a giant football that people signed and we broke a Guinness World Record!

If you weren’t in PR, you would be: College admissions counselor or travel agent.

Why did you originally join PRSA? Since I moved to Fort Worth in the summer of 2015, I wanted to get to know more people in the PR community.

Finally, tell us about your hometown and what makes it cool. Not much happens in Argyle… We just built our first pay-at-the-pump gas station!