April 2016 Member Spotlight: Bill Lawrence

April 2016 Member Spotlight: Bill Lawrence

Bill LawrenceName: Bill Lawrence, APR, Fellow PRSA

Job Title/Company: Principal, Lawrence & Associates

College/Degree/Graduation Date: TCU, BBA, 1966

Hometown: Fort Worth, Texas

Position within GFWPRSA (i/a): Chair, Judging Committee, 2016 Worthy Awards, and Chair, Judging Committee, 2016 Rochester (NY) PRSA PRism Awards; former president of GFWPRSA (1992)

Childhood ambition (what did you want to be when you grew up?): I was inspired by my parents and relatives to be a self-employed entrepreneur.

Current livelihood (what you’re actually doing as a grown-up): I am a principal in Lawrence & Associates, which I started in 1989 to focus on public relations, marketing and fundraising.

First PR job: I was fortunate to serve as director of communications for the Texas Manufacturers Association (now Texas Association of Business), the state’s leading employer organization. Representing companies from the largest multi-national corporations to small businesses in nearly every community of our state, TAB works to improve the Texas business climate and to help make our state’s economy the strongest in the world.

What you know now that you wish you’d known then: Anything is possible.

Best piece of advice you’ve ever received: Listen, learn and stay healthy; do your homework and do the right thing.

Greatest professional or personal accomplishment: I believe that my greatest accomplishments have been marrying my wife and founding Lawrence & Associates.

If you weren’t in PR, you would: I would be involved in a worthwhile venture in which I could add value.

Desired legacy: I helped others accomplish their goals.

Why did you originally join PRSA: I joined PRSA for the professional development programs and networking with other professionals.

Finally, tell us about your hometown and what makes it cool: Fort Worth is attractive, authentic, comfortable, casual and dynamic; it has amenities for all ages. The city’s business, governmental and community leaders collaborate to help enhance the quality of life for all of us.


February 2016 Member Spotlight: Brenna Jefferies

February 2016 Member Spotlight: Brenna Jefferies

Brenna Jefferies

Name: Brenna Jefferies

Job Title/Company: PR & Social Media Coordinator at PAVLOV Agency.

College/Degree/Graduation Date: Abilene Christian University / Bachelor of Arts in Advertising & Public Relations / May 2014.

Hometown: Argyle, Texas.

Position within GFW PRSA (i/a): PR After Dark Chair.

Childhood ambition (what did you want to be when you grew up?): I wanted to be Nancy Drew or a teacher. I’m scary good at being nosy and telling people what to do.

Current livelihood (what you’re actually doing as a grown-up): Social Media & Public Relations Coordinator.

First PR job: PR & Social Media Coordinator at PAVLOV Agency.

What you know now that you wish you’d known then: Buffer will be your best friend. Do not neglect it.

Best piece of advice you’ve ever received: “No one can make you feel inferior without your consent.”
Brenna Jefferies (2)

Greatest professional or personal accomplishment: In the fall of 2015, I planned a tailgate party for one of our clients, DFW Airport, to kick off football season. We had a giant football that people signed and we broke a Guinness World Record!

If you weren’t in PR, you would be: College admissions counselor or travel agent.

Why did you originally join PRSA? Since I moved to Fort Worth in the summer of 2015, I wanted to get to know more people in the PR community.

Finally, tell us about your hometown and what makes it cool. Not much happens in Argyle… We just built our first pay-at-the-pump gas station!


February 2016 Luncheon

FWPRSA_Feb 2016 Luncheon

Content Marketing: How To Build an ROI Focused Content Marketing Program
Presented by: Claire Brunner and Jake Jordan of Enilon

Join the Greater Fort Worth Chapter of PRSA on Wednesday, February 10, at the City Club of Fort Worth, as Enilon team members Claire Brunner (Partner & EVP of Client Service) and Jake Jordan (Director of Digital Marketing) share their program “Content Marketing: How To Build an ROI Focused Content Marketing Program.”

Register today!

Content Marketing has been a focus of marketing in recent years. However, the truth is, content is only good if it’s found… and you can only continue to invest in content development if it’s properly being measured, analyzed and reported.

Enilon’s content marketing specialists will discuss key strategies and tips on how to effectively promote content through digital channels, ways to get key influencers to link to and promote your content, and the top things you must have in place to properly measure and report on content marketing’s effectiveness.

Claire BrunnerAbout Claire Brunner, Partner & EVP Client Service, Enilon
As partner & EVP of Client Services, Claire is responsible for agency growth and client development. She leads agency business development and marketing, account strategy and planning, and oversees and supports the account and project management departments.

Having both agency and client-side experience, Claire understands the pressures on marketers to effectively navigate the digital landscape and deliver on results. Knowing this, she ensures agency solutions and digital programs are properly structured to produce accountable results on behalf of their clients.

She has 12 years of marketing experience and loves building brands by helping them align their marketing efforts with where they need to be today based on where they want to be tomorrow. She focuses on the digital possibilities for marketers and enjoys sharing the insights that explain how everything connects.

Jake JordanAbout Jake Jordan, Director, Digital Marketing Services, Enilon
Jake was born and raised as a digital marketing strategist. Creating, building, improving and automating processes that the everyday customer goes through to be more intelligent and focused is his passion. As head of the performance marketing division at Enilon, his organic and data-driven approach to reaching customers is the hallmark of Enilon’s 360 digital marketing approach.

His experience covers all portions of the customer experience, from the first sales point, to the back end fulfillment and feedback loop. This wide perspective and experience of the customer path, gives him the unique ability to see the whole picture and contribute from a practical and strategic standpoint.

January 2016 Luncheon

Jake BatsellJoin the Greater Fort Worth PRSA Chapter on Wednesday, January 13, as Jake Batsell, assistant professor at Southern Methodist University, discusses the changing relationship between journalists and their audiences in a program tilted, “Engaged Journalism: Connecting with Digitally Empowered News Audiences.” [Registration Now Open]

Batsell spent two years visiting innovative news organizations that were experimenting with new methods to connect with – and yes, monetize – their readers, viewers and digital users. Batsell conducted interviews with more than 100 journalists across the United States and United Kingdom for his recent book, Engaged Journalism: Connecting With Digitally Empowered News Audiences (New York: Columbia University Press, 2015).

Batsell ultimately concludes that, for news providers to survive, they must constantly listen to, interact with and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

Reflecting on Success: 2015 Year-In-Review

Michelle Clark - headshotReflecting on Success: 2015 Year-In-Review
Presented by: Michelle Clark, APR, GFWPRSA president

Join the Greater Fort Worth Chapter of the Public Relations Society of America on Thursday, Dec. 10, as Michelle Clark, APR, president of GFWPRSA, reflects on the success of 2015 and looks forward to a bright 2016!

Clark will showcase how our chapter officers and committee chairs fared against the goals set for the year, while reviewing our chapter’s many successes in 2015. She will also recognize the professional achievements of our fellow members, present the chapter’s awards for standout members and announce our scholarship winner(s).  The program will conclude with the announcement of board officers and committee chairs for 2016.

This luncheon, the last for 2015, will also feature a special presentation by the chapter historian, Jeff Rodriguez.  To register, click here.