May 2017 Luncheon


“Fast, Faster, Fastest: How to Find Joy & Balance in Today’s Lightning-Speed Life.”
Wednesday, May 10 – GFW PRSA May Luncheon PicMonkey Collage

Partnered With: Blue Zones Project and Murnahan Public Relations 

Join us Wednesday, May 10, from 11:30 a.m. to 1 p.m., at The City Club of Fort Worth as we welcome Tatiana Miller, who will share tools to help us live a well-balanced life.

Register today!

Tatiana has a Bachelor of Arts in public relations and marketing from The University of Texas at Austin, and is a yoga teacher, stress management consultant, Ayurvedic (one of the world’s oldest holistic healing systems) health counselor and clinical specialist. Tatiana, who has studied with renowned teachers such as Deepak Chopra and Dr. Marc Halpren, is currently working on a doctorate in alternative medicine. Her motto, taken from Chopra, is to “bridge the technological miracles of the west with the ancient wisdom of the east.”

Life comes at you fast, no matter what life stage you’re in. From the fresh college graduates trying to adjust to new work schedules while also maintaining friendships, volunteerism and new relationships, to the new parents enduring sleepless nights and early morning meetings and schedules that just aren’t meshing. Once the kids get older, their schedules are often in conflict with yours. Even later in your career, when you assume life would go at a slower pace, you just can’t seem to find the even keel. Adult children move back home after college, aging parents require care, too many volunteer jobs, not to mention the 24-hour news cycle and never-ending feeling to be connected. Life moves fast and can often feel out of balance.

Invite your friends for this unique topic at the Greater Fort Worth chapter of PRSA. The more of us learning together, the better equipped we will all be to lead a fulfilled professional and personal life in our community.

January 2017 Luncheon


“How to Be Effective in an Ever-Changing Information Environment ”
January 11 – GFW PRSA January Luncheon

Join the Greater Fort Worth PRSA chapter on Wednesday, January 11, at 11:30 a.m. at the City Club of Fort Worth to learn how to be effective in the ever-changing global information environment. Our chapter’s own Robert Hastings, APR, Fellow PRSA, will share how to plan and implement strategic communications in a corporate world. He will touch on how to use research to better target your audiences, focus your strategies, measure your success and improve your ROI.

Register today!

November 2016 Member Spotlight: Jill Anderson, APR

profilepicName: Jill Anderson, APR

Job Title/Company: Director of Marketing/ACH Child and Family Services

College/Degree/Graduation Date: Baylor University/Bachelor of Arts in Journalism/December 16, 2006

Hometown: I’m a military brat, so I’ve moved around a bit. Born in Selma, Alabama, lived in North Dakota, Alaska, and Texas. I claim Texas now since I’ve spent my adult life here. J

Position within GFW PRSA (i/a): Secretary

Childhood ambition (what did you want to be when you grew up?): I wanted to be a teacher most of my childhood, then a writer, and as a freshman in college I wanted to be a psychologist.

Current livelihood (what you’re actually doing as a grown-up): As the director of marketing for ACH, I get to do most of what I wanted to do as a kid. I write stories, teach through speaking events and tours, and study audience trends. And all the other things too – PR, agency communications, graphic design, social media management and web management.

First PR job: Public Relations Officer at Methodist Children’s Home

What you know now that you wish you’d known then: In a leadership role, there are a lot of difficult decisions and situations to deal with daily. The challenge is to handle them appropriately and quickly, and still be an encouraging leader that your team wants to follow to success with each project.

Best piece of advice you’ve ever received: At this point in my life, some advice given to me recently really resonated with me. It was from a woman, who now is a grandmother and successful business owner, who said that there’s time to do what I want to do. There’s no need to rush. Enjoy life and enjoy my children while they are young because the time will go by quickly.

Greatest professional or personal accomplishment: Earning my bachelor’s degree from Baylor University – I was the first in my family to earn a four-year degree. Secondly, it would be achieving my APR this year. Next is to earn the MBA!

If you weren’t in PR, you would be ______?: Owner of an independent bookstore and bakery.


Desired legacy: To raise my two girls to be loving, kind and generous people who are willing to help those who need it most. I hope to foster children who need a safe home one day. I’d like to say I made a positive difference in someone’s life.

Why did you originally join PRSA?: My career has been in nonprofit and government PR, and generally we’re limited to the number of staff we have in the PR department. So I initially joined to network with other professionals in the field and continue my education.

Finally, tell us about your hometown and what makes it cool: I’ll go with Alaska since that’s where I spent most of my childhood. It was dark during most of the day in the winter, but what people may not realize is the incredible displays of the Northern Lights we got to enjoy throughout winter. They were beautiful and I miss seeing them. As a teen, my vehicle of choice was a snow mobile. And I lived 15 miles from THE Santa Clause House in the town of North Pole, AK.

August 2016 Member Spotlight: William Moore

August 2016 Member Spotlight: William Moore

William MooreName: William Moore

Job Title/Company: Director of Communication, Grapevine Chamber of Commerce

College/Degree/Graduation Date: Abilene Christian University, double major in integrated marketing communications and finance, 2010

Hometown: Arlington, Texas

Position within GFW PRSA (i/a): 2016 Worthy Award Co-Chair

Childhood ambition (what did you want to be when you grew up?): I loved basketball and wanted to be Michael Jordan.

Current livelihood (what you’re actually doing as a grown-up): I am being the Michael Jordan of Chamber of Commerce marketing and communication. More specifically, I lead the marketing and communication effort to keep our membership informed about what’s happening in the Chamber via email marketing, newsletters and other publications, while also managing our Social Media, event marketing and website content strategy.

First PR job: While in college, I had the opportunity to work in the Abilene Christian University Office of Public Relations for four years, writing news releases and assisting with media relations. The job helped develop my writing skills, and I was able to learn from a few excellent mentors.

What you know now that you wish you’d known then: You’ll never know everything you need to know, but you need to keep learning anyway.

Best piece of advice you’ve ever received: Be confident in yourself.

Greatest professional or personal accomplishment: Professionally – Having the Grapevine Chamber of Commerce be recognized at the state level for Social Media marketing among Chambers of Commerce. Personally – Convincing my wife she should marry me.

If you weren’t in PR, you would be ______?: I think I would be some combination of an architect or interior designer.

William Moore - Fun PicDesired legacy: To be thought of as someone who loves God, loves family, loves others and always gives 110% to whatever the task may be.

Why did you originally join PRSA?: While in college, I was involved in PRSSA and always planned to get involved in PRSA after graduating to continue my professional development and network. It took me about four years to get there, but I’m glad I made the effort to get involved!

Finally, tell us about your hometown and what makes it cool: Arlington, Texas, is home to the National Office of American Mensa, the largest and oldest high IQ society in the world. I am not a member. On a slightly more serious note, I enjoyed growing up in Arlington because you’re always half way to anywhere in the DFW Metroplex.

June 2016 Member Spotlight: Margaret Ritsch, APR

June 2016 Member Spotlight: Margaret Ritsch, APR

SONY DSCName: Margaret Ritsch, APR

Job Title/Company: Director, Roxo, and instructor at TCU

College/Degree/Graduation Date: University of Wisconsin-Madison, M.A. Journalism 1987. College of William and Mary, B.A. English, 1980

Hometown: Greenville, S.C.

Position within GFW PRSA (i/a): Member

Childhood ambition (what did you want to be when you grew up?): An actress, believe it or not!

Current livelihood (what you’re actually doing as a grown-up): I oversee a student advertising/public relations agency at TCU called Roxo. I also teach courses such as Strategic Communication Campaigns and Diversity and provide academic advising to a few dozen students.

First PR job: Straight out of college I got a job as an assistant advertising manager at a rapidly growing video-electronics company, Erols, in Northern Virginia. I established its first employee publication, which grew quickly in popularity and won the CEO’s direct involvement. I’d like to consider this my first PR job!

What you know now that you wish you’d known then: I was unaware that internal communications is an important subset of the public relations profession. I had majored in English at a liberal arts college, which offered no coursework in professional fields like public relations.

Best piece of advice you’ve ever received: Trust your gut.

Greatest professional or personal accomplishment: Building a wildly successful student advertising/public relations firm at TCU.

If you weren’t in PR, you’d be: A creative director at Droga5 in New York!

Desired legacy: To inspire young people to pursue not only a career in public relations, but also a way that they can contribute to the social good.

Why did you originally join PRSA: I had landed a job as the director of communications for a small company in Delaware, and realized I knew nothing about corporate communications! I owe my entire education in public relations to PRSA workshops, conferences and seminars.

Finally, tell us about your hometown and what makes it cool: I don’t really have a hometown. I was born in Greenville, S.C. but have no memories and we moved frequently during my childhood. I have lived longest in the Washington, D.C. area (11 years) and in Fort Worth (12 years). Fort Worth is much cooler than D.C.! To me, D.C. means traffic, a high-pressure work culture and too many people who believe they are very, very important. I absolutely love Fort Worth’s big sky, slower pace, lack of pretension, friendly people. This is now my hometown.