Three Signs You’re a PR Pro

Public Relations is ever changing – and as it becomes more integrated with marketing and advertising, we are starting to see many new facets of PR professionals. So what constitutes as a PR professional? We’ve discussed the definition, but what about types of people? Types of personalities? We will never all be the same, but we might have some of the same traits.

1. ‘Dude I can’t put down my BlackBerry/iPhone/snazzy smartphone‘: Admit it. You check it incessantly. You have to be on all the time. You’re checking social media channels, Google Alerts and national media coverage. If something negative hits, you need to be ready. If a client pings you at 2 a.m., you might be expected to answer. It might vary depending on your industry, but clients come first. In associations, members come first.

2. ‘Proud, Honored and Words Like it Make Us Cringe’: It’s hard to look at those words in a press release and not take out the red pen and cross it out. Innovative and Synergy are starting to become over-used words as well. As PR professionals, we don’t want to have the same type of press release as another, especially a competitor. It’s hard to believe something is ‘incredible’ if everyone else is shouting the same thing. Make your client unique.

3. ‘Grammar Pet Peeves’: Mine is ‘your’ v. ‘you’re.’ Yours might be ‘loose’ v. lose. Many of us are writers at heart, and a large portion of our job revolves around it. I’ve noticed many have quirks and like things done a certain way – and grammar is always one of them.

So what would you add? What are your signs of a PR professional?

The How (Not) Guide to PR

This post is cross-posted on the LAF Blog here.

I blog a lot about PR tools, how social media affects PR and what we can do to be better PR professionals. However, what about those that are entering the PR field and wondering what tools they do need?

What about the tools they DON’T need? Let’s face it, not everyone is a rockstar PR professional, nor are they ever going to be. Many times, hard work and dedication will get you far in this field. If you don’t have the foundation, however, you won’t make it. Below are three points that won’t add to the next great PR pro:

1. I want to dress up, meet celebrities and like, host parties

sic_londonnyc_0 The public relations field is viewed as a glamorous all night party on many TV programs. With how my TV kids watch nowadays, it’s no wonder that many enter their college public relations programs thinking that’s what it is. Wrong. Public Relations does not equal solely publicity. Yes, you might plan events. You will be the one running around, making sure all of the details are seen to, dealing with any crisis and making sure that everyone is happy.

2. I have to write and research?

Yes. Two strengths I always tell PR students is that they must be able to write and research well. Most of my days are spent writing, researching and executing media relations. PR is all about getting the word out – and you have to know the market and your audience before proceeding.

3. “I’m a people person.”

Good for you – so is everyone else. Your personality can get you far in this field – but it’s through pitching, promoting a brand and landing media hits that will get you even farther. Many times, being extremely personable can come off as flirty and non-professional. There is a line – and you have to work for a brand that fits your personality.

So, what would you add?

*Photo copyright of HBO and Sex and the City.

Tweet. Meet. Give. Twestival Time

This post is brought to the GFW PRSA by Lauren Vargas:

On Thursday, February 12, users of the micro-blogging service Twitter will gather in over one hundred cities around the world to share the love and raise money for charity:water, a not-for-profit bringing clean, safe drinking water to people in developing nations. The event is 100% volunteer-run.

The Dallas Twestival at Mockingbird Station will feature live music by local bands, food and drink, a raffle, WiFi, feeds from other global events, a free film at the Angelica Theater, a show at Hyena’s Comedy Club, and friendly, engaged Fort Worth and Dallasites united to “Tweet. Meet. Give.” 100% of proceeds go to charity:water. Purchase your tickets now for only $10!
The Dallas/Fort Worth Twestival goal is to raise $4000, which is the cost of one well. Dallas/Fort Worth Twestival volunteers are looking for sponsors at the $500 or $1000 levels, or who can offer goods or services for donation – these will be part of a raffle or silent auction. Sponsors’ logos will be displayed at the event, on the Dallas Twestival website, and included in the live streaming web broadcast; they may also provide materials to be distributed at the event. The sponsorship package information is available online at http://dallas.twestival.com/dallas-twestival-sponsorship/.
Additional information may be found at http://dallas.twestival.com and http://twestival.com.
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Common Craft: LinkedIn made simple

For any of our members who might by wondering how LinkedIn can possibly be helpful, this is a great video from the folks at Common Craft. It is especially relevant for small business owners or service providers to show the usefulness of a network:

 

In the beginning…

Welcome to the official blog of the Greater Fort Worth Chapter of PRSA. The 2008 Board of Directors decided to take the jump (or in our case, small step) into the blogosphere as a service to the members of the GFW PRSA chapter.

We want this to be a place of conversations. It is time for PR people to get back to what we should do best, engaging communities in two-way, mutually beneficial interactions and relationships. Our hope is that we can begin having the conversations online that will benefit members in their professional lives.

Further, this blog should be considered a work in progress. Check back for regular updates and see where this goes. Consider bookmarking this blog or subscribing to the RSS feed in your favorite RSS feed reader.

Ladies and gentlemen…your chapter blog is now open for business.