Worthy Awards Call for Entries

The Greater Fort Worth Chapter of PRSA presents:

WorthyAwardsBannerExtended

Recognizing the Best in Strategic Communications

Categories include full campaigns and tactics ranging from digital and video to writing and media relations – your very best work from January – December 2013. Awards will be given for outstanding achievement in a strategic multi-tactic program and for the items or components that contribute to the success of an overall program or campaign. Additional awards will be given for Communicator of the Year and student work.

Winners and runners-up will be announced May 29, 2014 at the Worthy Awards dinner celebration at the Fort Worth Club.

Entry Deadline Extended to April 11, 2014

To enter, and see the full list of categories, visit http://worthyawards.com.

 

PRSA Luncheon: Show You’re Worthy

TBA-12108-Worthy-851x315

Join the Greater Fort Worth PRSA chapter for lunch and learn about plans for the 2014 Worthy Awards. Hear some tips about how to put your best foot forward with a winning nomination! The GFW PRSA Chapter’s Worthy Awards were presented for the first time in 2012, and the professional recognition program grew substantially in its second year. Committee members are working now to make the awards process and event even better in 2014.

This year’s Worthy Awards co-chair, Holly Ellman, will kick things off with an overview of plans and key dates for this year’s awards, leading up to the celebration and awards night at the Fort Worth Club on Thursday, May 29. Next, co-chair Joe Stout will talk about the new entry process and share some recommendations from past judges about how to create a nomination that shows the full value of your communications product or project. Also, the 2013 Worthy Award Best of Show winner Gigi Westerman, APR, Fellow PRSA and her client Shannon Wingo from the Tarrant County Public Health Department will discuss their award winning strategic communications program: “Breastfeeding Works,” a campaign designed to educate employees and elicit support for a new worksite lactation policy.

Wednesday, February 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speakers:

Holly Ellman
HollyElman Holly Ellman serves as assistant director of communications in TCU’s office of Strategic Communications Management, with a focus on media relations. She manages the University’s faculty experts and provides strategic marketing and communication services to TCU’s College of Science & Engineering. Holly’s past work experience includes serving in a public relations capacity for Texas Wesleyan University, Fort Worth Country Day School, Witherspoon Advertising & Public Relations and Casa Manana Theatre. She began her undergraduate studies at TCU and earned a bachelor’s degree from Texas Wesleyan University. She is on the board of directors of Imagination Celebration of Fort Worth and is a member of the National Charity League, Fort Worth Chapter, with her daughter, Rachel. Holly is a past president of the Greater Fort Worth Chapter of PRSA and currently serves as an assembly delegate and Worthy Awards co-chair.

Joe Stout
JoeStoutJoe Stout is Director of Integrated Communications for Lockheed Martin Missiles and Fire Control, where he leads a team of 40 employees who perform media relations, internal communications, community relations, marketing communications and graphics/multimedia functions in Grand Prairie, Texas and Orlando, Florida.  Joe has more than 30 years of public relations experience in the aerospace industry, including extensive work in media relations and international communications. Joe previously spent two years as a reporter at a daily newspaper, is a native of Dallas, and holds a degree in English and Journalism from Texas A&M-Commerce.

Gigi Westerman, APR, Fellow PRSA
Gigi-WestermanLRGigi Westerman, APR, Fellow PRSA, began her career as a television news producer and reporter before transitioning into public relations, where she worked primarily in the healthcare and insurance sectors. In 2001, she founded Strategic Image, Inc. to help organizations create memorable and measurable communication campaigns designed to achieve their business goals.  Westerman’s expertise includes strategic planning, brand development, crisis communication, issues management, media relations, social media planning and media and brand ambassador training. In addition to winning two Worthy Awards last year, Westerman was also named a finalist in the PR News Nonprofit Awards and was awarded a PRSA Silver Anvil Award of Excellence. Her client roster includes leaders in government, insurance, healthcare, law and the nonprofit sector.

Shannon O’Quin Wingo, R.D., L.D., IBCLC, RLC
ShannonO'QuinWingoShannon O’Quin Wingo, R.D., L.D., IBCLC, RLC is a registered dietitian & board certified lactation consultant who has worked for the Texas Women, Infants and Children Supplemental Nutrition Program (WIC) program for 20 years. She is currently employed by Tarrant County Public Health as the WIC program Breastfeeding Coordinator.

And the winner is…Worthy!

Worthy-AwardsSiteCongratulations to all 2013 Worthy Awards Winners!

Approximately 150 members of the Greater Fort Worth Public Relations Society of America and honored guests assembled at the Fort Worth Club April 25 for the Worthy Awards, and to honor the Greater Fort Worth Public Relations Society of America chapter Communicator of the Year – Fort Worth Mayor Betsy Price.

The chapter is honoring Price for her “open, constant communication” and her “push to make city processes and procedures more transparent,” said Chris Smith, the chapter’s president. The chapter established the Communicator of the Year recognition in 2012 as part of the annual Worthy Awards, which honors excellence in the strategic communications field in the Fort Worth region. Sponsored by the Fort Worth Business Press, the Communicator of the Year recognizes a community member outside the public relations profession who demonstrates leadership and effective communication when involved in a major event or issue affecting the Fort Worth region.

The chapter’s board of directors considered a number of nominations before voting, and Price won by a significant margin. “Since she was elected Mayor in June of 2011, Mayor Price has been listening to the people and putting ideas into action,” Smith said. “She’s been out there, literally and figuratively. She’s ‘out there’ in the media and speaking at numerous local events. She’s ‘out there’ with her Walking Town Halls. She’s ‘out there’ on the Fort Worth trails – usually on her bicycle.” For more information, visit http://fortworthprsa.org/prsa-recognizes-mayor-price.

The Worthy Awards competition received 100 entries this year in categories ranging from videography and website content to crisis communication and media relations. Judges for Programs and Tactics categories were members of the Las Vegas Valley Chapter of PRSA from Las Vegas, Nevada. Judges for Academic categories were members of faculty of the Gaylord School of Journalism and Mass Communications, University of Oklahoma in Norman, Oklahoma.

Please see below for a list of 2013 Worthy Awards winners. To access a PDF of the information below, click here. To view the list of 2012 Worthy Awards winners, click here.

Best of Show

Gigi Westerman, Strategic Image, Inc., Shannon Wingo, Tarrant County Public Health, Ann Salyer Caldwell, Tarrant County Public Health

STRATEGIC COMMUNICATIONS PROGRAM: Breastfeeding WORKS – A strategic internal communications campaign designed to train supervisors, educate expectant parents and families and garner support for a new Tarrant County Public Health worksite lactation policy.

Programs

COMMUNITY RELATIONS

  • Worthy Award: Balcom Agency – NTE Mobility Partners and LBJ Express
  • Award of Excellence: Beth Hutson, Sohana Kutub, Hutson Creative Group, Inc. – Advocacy campaign, Arts Council of Fort Worth and Tarrant County
  • Award of Achievement: Lisa Lankes, Tom Feller, Tassie Munroe, Justin Brands – Calf Scramble at the Fort Worth Stock Show

CRISIS COMMUNICATIONS

  • Worthy Award: Yolanda Walker, Cash America – Ohio Reimbursement Program reputation management

INTEGRATED MARKETING COMMUNICATIONS

  • Worthy Award: Balcom Agency – Dead Sea Scrolls and the Bible-Ancient Artifacts, Timeless Treasures Exhibition, Southwestern Baptist Theological Seminary
  • Award of Excellence: Margaret Ritsch, APR, TCU Schieffer School of Journalism – Purple in Portuguese-Branding a New Student Agency at TCU
  • Award of Achievement: Lisa Lankes, Megan Force, Lauren Quiroz, Justin Brands – Call of the Wild, Chippewa Boots promotion

INTERNAL RELATIONS

  • Worthy Award: Gigi Westerman, APR, Strategic Image, Inc., Shannon Wingo, Tarrant County Public Health and Ann Salyer Caldwell, Tarrant County Public Health-Breastfeeding WORKS, Tarrant County Public Health
  • Award of Excellence: Lisa Lankes, Donna Lasater, Monica McCall, Justin Brands – Justin Disaster Recovery Memorial Fund for Joplin Tornado

PUBLIC SERVICE

  • Worthy Award: Liz Heck, Jennifer Henderson, J.D., Jennifer Wersal, Susan G. Komen for the Cure’ Greater Fort Worth Affiliate – Susan G. Komen for the Cure ” Greater Fort Worth Affiliate Race for the Cure
  • Award of Excellence: Barbara Griffith, Fort Worth Independent School District – It’s Not OK anti-bullying initiative

SPECIAL EVENTS & OBSERVATIONS

  • Worthy Award: Sarina Klaver, Lockheed Martin Missiles and Fire Control – Malcom Baldrige National Quality Award
  • Award of Excellence: Taylor Huynh, Julie Hoppe, Brenna Witt, Trinity River Authority of Texas – Employee Recognition Event to Build a Positive Work Culture
  • Award of Achievement: Cosmin Ghiurau, Ricky Cadden, Paige Guyton, RadioShack – Radio Shack Cyber Monday

SPECIAL PUBLIC RELATIONS PROGRAM

  • Worthy Award: Gigi Westerman, Strategic Image, Inc., Sandy Knott, Graphic Artist, Ann Salyer Caldwell, Tarrant County Public Health – College in Color, Tarrant County Public Health
  • Award of Excellence: John Kent, Mark Lewis, Lockheed Martin – Joint Light Tactical Vehicle Engineering and Mechanical Development contract support
  • Award of Achievement: Claire Bloxom, Concussion, Richard Maxwell, Joan Hunter, The T – Transport Yourself, Trinity Railway Express and Main Street Arts Festival, Fort Worth Transportation Authority

TACTICS

ADVERTORIAL

  • Award of Excellence: Liz Heck, Jennifer Henderson, J.O., Kathie Russell, Plaza Medical Center – First Percutaneous Clot Removal Without Open Heart Surgery in Texas, Plaza Medical Center of Fort Worth

ANNUAL REPORT

  • Worthy Award: Shara Kelley, Jennifer Perez, Rebecca Slack – Singleness of Purpose/2011-2012 Fort Worth ISD Annual Report
  • Award of Excellence: Julie Payne. Jill King, Randena Hulstrand – UNT Research, University of North Texas
  • Award of Achievement: LifeGift Team, Balcom Agency – LifeGift Annual Report / Calendar

ARTICLE/ COLUMN

  • Award of Achievement: Andra Bennett House and David A. House, Fort Worth Chamber of Commerce – AA Is on a Return to Profitability Op/Ed

BLOG

  • Worthy Award: Balcom Agency – A Fit for Every Foot (or Calf), Justin Boots

E-NEWSLETTER

  • Award of Excellence: Balcom Agency, Texas Health Resources – TEX employee newsletter

BROCHURE

  • Worthy Award: Balcom Agency – Dead Sea Scrolls and the Bible-Ancient Artifacts, Timeless Treasures, Southwestern Baptist Theological Seminary
  • Award of Excellence: Balcom Agency -Brand book, Professional Compounding Centers of America Pharmaceuticals
  • Award of Achievement: Shara Kelley, Jennifer Perez -2013-14 Choices, Fort Worth Independent School District

COMMUNITY RELATIONS, ONE-TIME EVENT

  • Worthy Award: Balcom Agency – Tarrant County Non-Profit Awareness
  • Award of Excellence: Susan Frye, Norman Robbins, Joe LaMarca, Lockheed Martin Aeronautics – Lockheed Martin Aeronautics Employees Reaching Out (AERO) Club employee giving campaign
  • Award of Achievement: Barbara Griffith, Fort Worth Independent School District – Singleness of Purpose/ State of Education Superintendent’s Report

MEDIA EVENT

  • Worthy Award: Liz Heck, Jennifer Henderson, J.D., Kristen Bostick, Goodwill – Mortgage-free home for deserving veteran, Goodwill Industries of Fort Worth
  • Award of Excellence: Liz Heck, Jennifer Henderson, J.O., Jennifer Wersal, Susan G. Komen for the Cure’ Greater Fort Worth Affiliate – Concert for the Cure
  • Award of Achievement: Liz Heck, Jennifer Henderson, J.O., Jennifer Wersal. Susan G. Komen for the Cure’ Greater Fort Worth Affiliate – Fort Worth Stock Show & Rodeo Goes Pink

MEDIA RELATIONS ONLINE NEWSROOM

  • Worthy Award: Lisa Albert, TCU Marketing and Communications Online Newsroom Redesign
  • Award of Excellence: Yolanda Walker, Cash America – Cash America News Site Overhaul

NEWS RELEASE, PITCH, STORY ANGLE

  • Worthy Award: Liz Heck, Jennifer Henderson, J.O., Kathie Russell. Plaza Medical Center – First Percutaneous Clot Removal Without Open Heart Surgery in Texas, Plaza Medical Center of Fort Worth
  • Award of Excellence: Bill Lawrence. APR. Fellow PRSA, Pam Lawrence, Lawrence and Associates – Violent Motion-Frederic Remington’s Artistry in Bronze, Sid Richardson Museum
  • Award of Achievement: Liz Heck, Jennifer Henderson, J.O., Kristen Bostick, Goodwill Industries of Fort Worth – End of Year Donations

MAGAZINE, EXTERNAL AUDIENCE

  • Award of Excellence: Julie Payne, Jill King, Randena Hulstrand – The North Texan alumni magazine. University of North Texas

NEWSLETTER, INTERNAL AUDIENCE

  • Worthy Award: Christina Kuhl, Jeffrey Neu, XTO Energy, Allyson Cross, GCG – The Flowline newsletter, XTO Energy Inc.

SOCIAL MEDIA

  • Worthy Award: Balcom Agency – Tomlyn Lend a Paw shelter program
  • Award of Excellence: Balcom Agency – The Inner Gypsy Facebook promotion, Justin Boots
  • Award of Achievement: LyTer Green, Gage Grammer,  Allen Kellogg,  Roxo/ TCU Lone Star Film Festival
  • Award of Achievement: Balcom Agency – digital billboards, Justin Boots

VIDEO-INTERNAL

  • Worthy Award: Charles Ellis, Scott JuVette, Rebecca Slack, Fort Worth Independent School District – Words to Wheels
  • Award of Excellence: Paige Blankenship, Cash America – Behind the Solution employee spotlight
  • Award of Achievement: Barbara Griffith, Scott JuVette, Rebecca Slack, Fort Worth Independent School District – Gold Seal Schools and Programs of Choice

VIDEO-PROFESSIONAL SERVICES

  • Worthy Award: Bud Force, Ultralight Films -Texas Wildlife Company, water feature designers
  • Award of Achievement: Charles Ellis, Scott JuVette, Edward Spears, Fort Worth Independent School District – print services promotion

VIDEO-PUBLIC SERVICE ANNOUNCEMENT

  • Worthy Award: Liz Heck, J.O., Matt Munson, Red Productions, Jennifer Wersal, Susan G. Komen for the Cure Greater Fort Worth Affiliate – Susan G. Komen for the Cure Greater Fort Worth Affiliate Race for the Cure
  • Award of Excellence: Carol Murray, APR, Sharron Conrad, Vishal Malhotra, Sixth Floor Museum at Dealey Plaza – Vote on Tuesday Nov. 6
  • Award of Achievement: Jenny Sanders, Tracy Bristol, TCU, Red Productions, Schaefer Advertising – Big XII Inaugural Season

VIDEO-EXTERNAL

  • Worthy Award: Yolanda Walker, Cash America – I Am a Cash American
  • Award of Achievement: Balcom Agency – MetGuard Shield, Justin Original Work Boots

SPECIAL WRITING PROJECT

  • Worthy Award: Chris Smith, Smith Communications – White Paper: Environmental Non-Government Organization Perspectives on Carbon Capture and Storage
  • Award of Excellence: Judy Everett Ramos, Hurst-Euless-Bedford Independent School District – Crisis Communications Guide
  • Award of Achievement: Lisa Lankes, Scott Milden, Lauren Quiroz, Justin Brands – Original Chippewa Press Kit

WEBSITE

  • Worthy Award: Viqui Litman and Dan Purschwitz, Freese and Nichols – Freese and Nichols Intranet
  • Award of Excellence: Balcom Agency, Balcom Agency  – Modern Art Museum of Fort Worth
  • Award of Achievement: Andra Bennett House, Minh Phan – Fort Worth Chamber of Commerce

Academic

REFEREED PUBLICATION

  • Worthy Award: Sarah Maben, PhD, Tarleton State University, and Kathleen Whitson, PhD, University of North Texas – A research project resulted in a better understanding of student-run public relations firms on U.S. college campuses. Advisors provided data about firm characteristics, such as years in operation, funding, workspace, hiring, clients and student involvement.
  • Award of Excellence: Margaret Ritsch, APR, Schieffer School of Journalism, TCU – A poster publication at the Educators Academy of the PRSA International Conference explained techniques to empower students with knowledge of industry practices.

SERVICE LEARNING INITIATIVE

  • Award of Excellence: Shelley Wigley, PhD, Tom Christie, PhD, Charla Markham Shaw, PhD, University of Texas at Arlington – Students in Dr. Wigley’S class developed and implemented campaign tools and tactics on behalf of Meals on Wheels of Tarrant County. Results revealed an increase in awareness in the Arlington and UTA communities. The campaign also raised more than $450.
  • Award of Excellence: Amiso M. George, PhD, APR, Fellow PRSA, Schieffer School of Journalism, TCU – VITALS PR campaign, supported with a $50,000 grant from the Century Council, was prepared to help students recognize symptoms of alcohol poisoning and get help. VITALS succeeded in exposing one half of the student body to the issue.

Worthy Advertisers:

Worthy_Awards_Logos

Fort Worth Mayor Betsy Price Named Communicator of the Year

PriceLRThe leadership and open, effective communication for which Fort Worth Mayor Betsy Price was honored April 25 was evident as she accepted the Communicator of the Year award at the second annual Worthy Awards gala celebrating excellence in communications. Price shared why she is eager to talk with Fort Worth residents about the dynamic, fast-growing city.

The Greater Fort Worth Chapter of Public Relations Society of America selected Price for the honor sponsored by the Fort Worth Business Press, which recognizes an individual outside the public relations profession who demonstrates exceptional leadership and communication skills.

Whether at riding town halls or other local events, on social media or meeting with media, Price is committed to getting out in the community. Price’s “open, constant communication” and “push to make city processes and procedures more transparent” were among the reasons she was recognized as the 2013 Communicator of the Year. Since elected mayor in June 2011, Price has been actively engaging the city’s young people, working to create jobs, fighting for fiscal accountability and open government, supporting local public schools and building a citywide health and fitness initiative. She has been listening to people and putting ideas into action.

Communicator of Year was one of numerous awards presented at the second annual Worthy Awards gala. Bud Kennedy, a Fort Worth Star-Telegram columnist, served as master of ceremony as about 150 people gathered at the Fort Worth Club to honor Price and leaders in strategic communications.

In just the second year of the competition, the number of entries more than doubled to 88. Senior public relations professionals from the Las Vegas Valley Chapter of PRSA judged entries and determined winners of Best of Show, 23 Worthy Awards, 20 Awards of Excellence and 18 Awards of Achievement. A separate category for academic contributions to public relations was judged by faculty of the Gaylord School of Journalism and Mass Communications at the University of Oklahoma.

Balcom Agency earned 13 awards, the most overall, while J.O. swept the media event category and earned five other awards. For the second year Gigi Westerman of Strategic Image Inc. won the Best of Show award. Westerman and Tarrant County Public Health staff earned Best of Show for an internal relations campaign designed to train supervisors, educate expectant parents and families and garner support for a new Tarrant County Public Health worksite lactation policy. For a list of Worthy Award winners, visit http://fortworthprsa.org/and-the-winner-is-worthy.

For more information about the Worthy Awards, visit www.worthyawards.com. Visit www.fortworthprsa.org to learn about the Greater Fort Worth Chapter of PRSA.

Worthy Award Advertisers:

Worthy_Awards_Logos

 

President’s Column – April 2013

Chris Smith, Greater Fort Worth PRSA President
csmithcommunications@gmail.com

ChrisSmithPortraitLRThe Worthy Awards competition gained great momentum in just its second year, as Committee Chair and Board Director Margaret Ritsch, APR, shared the news post-deadline about the number of entries impressively surpassing established goals.

“It’s already clear that the Worthy Awards has become a very competitive contest,” Ritsch said. “Clearly, the market was ripe for a new awards program for public relations professionals in North Texas.”

Some communicators also attribute its early success to the 2011 folding of the Texas Public Relations Association, which also held an annual awards competition.

In any case, you won’t want to miss the presentation of these awards honoring Fort Worth’s most inspiring, influential and innovative communicators. Plan now to attend our Worthy Awards Gala held this year on April 25 at the Fort Worth Club. Tickets are going fast, so visit the website now to register.

In other news, do you know what APR stands for?
A. APR = April abbreviation per AP Style
B. APR = Annual Percentage Rate
C. APR = Accreditation in Public Relations
D. APR = American Poetry Review

Actually, APR stands for all of the above. However, if you work in the public relations field, then you know that “C” is the most relevant answer.

APR hails as a mark of distinction for public relations professionals who demonstrate broad knowledge, strategic perspective and sound personal judgment. Veterans say you become more marketable and earn higher pay with an APR. See if it’s so on April 10. Because our chapter wants to shine a light on the benefits of earning the prestigious credential, this month’s program will feature APR Committee Co-Chairs Sandra Brodnicki, APR, and Linda Jacobson, APR, plus others who have earned the APR or are currently going through the process.
Come hear what all the fuss is about and prepare to be enlightened – as always, right?