Live Blogging PRSA Chapter Experiment

We have another excellent program planned today for the Greater Fort Worth PRSA chapter luncheon:

“There’s not only Natural Gas, but PR, in the Barnett Shale”
Presented by: Julie Wilson, APR, past president of the Greater Fort Worth Chapter PRSA, and vice president, corporate development, Barnett Shale Division, Chesapeake Energy Corporation

To say that Chesapeake’s public relations activities and some of Julie’s remarks have generated publicity, conversation and even some controversy, is like saying that Ike was a pretty good Texas thunderstorm. When the objectivity of Chesapeake’s new venture, Shale.TV, was questioned, Julie responded, “If we need to be a leader in brand-new media sources, we think that’s great. We’re willing to take the skepticism or criticism because we think time will prove this out. And we’re patient.”

Julie has graciously agreed to share her tactics and views with us and she’ll respond to questions during the luncheon.

And Now for Something a Little Different

As a service to our members and the interested community, I will attempt to conduct a live blogging stream in the next post for those that wish to follow along or those that cannot make the luncheon. My hope is that we can share with you some of the tacticts, strategies, and questions and answers that will no doubt be of interest to a large number of people. We’ll try this experiment and see if this is something we’d like to continue to provide for future programs.

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