May 2016 Member Spotlight: Tracy Greene

May 2016 Member Spotlight: Tracy Greene

Tracy Greene, Public Information Officer, Amon Carter Museum of American ArtName: Tracy Greene

Job Title/Company: Public Information Officer, Amon Carter Museum of American Art

College/Degree/Graduation Date: TCU, Bachelor of Science in Advertising/Public Relations, 1999

Hometown: Dayton, Texas

Position within GFW PRSA (i/a): Hospitality Chair

Childhood ambition (what did you want to be when you grew up?): Broadcast journalist

Current livelihood (what you’re actually doing as a grown-up): Nonprofit public relations

First PR job: Communications coordinator at the Fort Worth Zoo

What you know now that you wish you’d known then: So many things!

  • The traditional media landscape will dramatically evolve in your career, so it’s best to get on board sooner rather than later. (When I started in PR, most people still read the newspaper, and a tweet was a bird call!)
  • It’s called media relations for a reason–the relationship is critical, even more so than a perfectly written news release.
  • You’ll do your best work on a small budget! Creativity goes a long way.

BestTracy Greene (2) piece of advice you’ve ever received: Two things come to mind. Trust your gut; your instincts are almost always right. Always have someone proof your work.

Greatest professional or personal accomplishment:

  • Planning and promoting a baby shower for an elephant, which generated international awareness for the Fort Worth Zoo’s elephant conservation program (professional)
  • Running a half-marathon after a leg injury delayed my first attempt (personal)
  • Raising kind and compassionate children (personal–and a work in progress)

If you weren’t in PR, you would be a: professional resume writer.

Desired legacy: I want to be remembered as someone who made a difference to my family, friends, coworkers and community.

Why did you originally join PRSA: To learn more about the profession and meet novice and seasoned colleagues

Finally, tell us about your hometown and what makes it cool: My hometown is very small–only about 7,000. There were more people at TCU (even in the mid-90s) than in my hometown!