GFW PRSA Holiday Happy Hour

In lieu of our December luncheon, join us for a holly jolly happy hour instead! Celebrate another successful year for GFW PRSA with a cocktail, overlooking downtown Fort Worth at the Branch & Bird rooftop bar on Tuesday, December 4, at 5:30 p.m. The cost is $5 per person (appetizers included).

Steeped In History: December PR History

Written by: Jeff Rodriguez, Historian

Long before there was a Tea Party, there was the Tea Party.

As we know, the Boston Tea Party was a protest against British taxation, as a band of Colonists disguised as Native Americans boarded three British ships and dumped their stock of tea into the harbor. It occurred on the night of December 16, 1773, and it was one of first great public relations efforts in our history; it also may have been one of the nicest.

According to contemporary media reports, none of the British sailors were hurt, the tea was the only merchandise damaged, and when one of “Indians” was caught trying to steal some, his associates ran him off. The raiders even replaced a padlock that had been broken and helped sweep the decks afterward. If only our visiting relatives were so thoughtful.

The group’s efforts were very well-received by the media. One paper’s headline read, “High Tea in Boston Harbor — Band of ‘Mohawks’ dump 342 chests of Darjeeling off Griffin’s Wharf.” The raid was called a “happy event,” with a number of “brave & resolute men” doing “all in their power to save their country from ruin.”

Missing among the admirers were George Washington and Ben Franklin, the latter of whom reportedly offered to personally reimburse the Brits (no doubt with Benjamins).

As we know, the British responded to the raid by cracking down harder on the Colonists. And the Colonists responded by, well, starting a new nation. Since that triumph, our nation has enjoyed a rich history, one that has been frequently celebrated on film by many great American actors, including Daniel Day-Lewis, Christian Bale, Henry Cavill and Mel Gibson. We did win the war, right?

All of which goes to show: When it comes to great PR, sometimes, it’s okay to go a little bit overboard.

2018 Worthy Awards Gala

Join us for the Seventh Annual Worthy Awards Gala, presented by Bell Helicopter, on Thursday, November 15, at The Fort Worth Club! Emcee and entertainment will be provided by Four Day Weekend. Established in 2012 by the Greater Fort Worth Chapter of PRSA, the Worthy Awards showcase exemplary programs and tactics created by public relations professionals in the Greater Fort Worth area.

To reserve your ticket, visit: https://buff.ly/2NO8g2X

GFW PRSA November Luncheon

Join us for our next GFW PRSA luncheon on Wednesday, November 14, at Colonial Country Club! 

As a relatively new frontier, digital is a discipline that has generally been left to specialists. However, we’re not always lucky enough to have one of these specialists on hand when a prospect or client asks questions or indicates an interest in exploring this realm. As digital tactics and strategies become more integrated, if not inseparable, from PR and communications, the ability to talk digital is more important than ever. In this presentation, Jim Lin (Partner/SVP, Ketchum Digital) will share relevant points and best practices on digital tactics that brands and organizations are asking about today. With this knowledge, you will become dangerous enough to get your client or prospect to the next meeting, when you can bring a specialist into the room to take it the rest of the way.

Register here.