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Join us for our next GFW PRSA luncheon on Wednesday, August 8, at Colonial Country Club!

Reaching diverse, segmented audiences is often among the most challenging work for PR professionals. Without the resources to reach minority communities, PR professionals need exceptional strategy and tactics.

Kimberly Sims and Shannon McCord work in the communications and public involvement department at the North Texas office of HNTB Corporation, an employee-owned infrastructure solutions firm serving public and private owners and contractors. They will share their knowledge and past successes in penetrating hard-to-reach, diverse target audiences.

When: Wednesday, August 8, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

PRSA July Luncheon

You developed and executed a successful communications campaign. The client loved it, the media was all over it, and – best of all – you far exceeded your performance goals. Yet it didn’t make the cut at the Worthy Awards. What went wrong?

Carol Murray, APR, marketing communications manager for Blue Zones Project – Fort Worth, will discuss the critical components of an award-winning entry and share what went into “The Superpowers Campaign,” last year’s Best of Show winner at the Worthy Awards. Then hear some dos and don’ts gleaned from judging other chapters’ award entries.

When: Wednesday, July 11, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, June 13, at Colonial Country Club!

For the past 25 years, Ruth Fitzgibbons of Richards Partners, the public relations arm of The Richards Group, has been on the front lines with a variety of clients who unexpectedly found themselves in the glaring light of uninvited media scrutiny – at a terrible time. Television cameras on your doorstep are bad, but a Twitter storm may be even worse. This program will offer the 10 Commandments of Crisis Communications (with color commentary from personal experience), plus some best practices and do’s and don’ts with earned and social media.

When: Wednesday, June 13, 2018 11:30 AM  – 1:00 PM
Central Time

Where: Colonial Country Club 

Register here.

New Year’s Resolutions for PR Professionals

Join us for our first 2018 luncheon on Wednesday, January 10, at Colonial Country Club!

Kick off the New Year with helpful tips from seasoned PR pros! The Greater Fort Worth Chapter of PRSA will host its first luncheon of the year on Wednesday, January 10, at Colonial Country Club. Five esteemed panelists from a variety of PR backgrounds will help us start 2018 on the right foot. What should we focus on this year? What’s better left behind? What skills should we master? What “lifestyle” changes can be sustained year-in and year-out? Our panel is eager to answer these questions and more as we work to stay on top of our PR game in 2018.

Panelists:

  • Lane Borrello, GM Financial
  • Jeff Carlton, UNT Health Science Center
  • Kendal Lake, Modern Art Museum of Fort Worth
  • Trameika Vaxter, Ware & Associates
  • Gigi Westerman, APR, Fellow PRSA, The S & G Group

Many thanks to our luncheon sponsor Murnahan Public Relations.

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