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Join us for our next GFW PRSA luncheon on Wednesday, August 8, at Colonial Country Club!

Reaching diverse, segmented audiences is often among the most challenging work for PR professionals. Without the resources to reach minority communities, PR professionals need exceptional strategy and tactics.

Kimberly Sims and Shannon McCord work in the communications and public involvement department at the North Texas office of HNTB Corporation, an employee-owned infrastructure solutions firm serving public and private owners and contractors. They will share their knowledge and past successes in penetrating hard-to-reach, diverse target audiences.

When: Wednesday, August 8, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

PRSA July Luncheon

You developed and executed a successful communications campaign. The client loved it, the media was all over it, and – best of all – you far exceeded your performance goals. Yet it didn’t make the cut at the Worthy Awards. What went wrong?

Carol Murray, APR, marketing communications manager for Blue Zones Project – Fort Worth, will discuss the critical components of an award-winning entry and share what went into “The Superpowers Campaign,” last year’s Best of Show winner at the Worthy Awards. Then hear some dos and don’ts gleaned from judging other chapters’ award entries.

When: Wednesday, July 11, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, June 13, at Colonial Country Club!

For the past 25 years, Ruth Fitzgibbons of Richards Partners, the public relations arm of The Richards Group, has been on the front lines with a variety of clients who unexpectedly found themselves in the glaring light of uninvited media scrutiny – at a terrible time. Television cameras on your doorstep are bad, but a Twitter storm may be even worse. This program will offer the 10 Commandments of Crisis Communications (with color commentary from personal experience), plus some best practices and do’s and don’ts with earned and social media.

When: Wednesday, June 13, 2018 11:30 AM  – 1:00 PM
Central Time

Where: Colonial Country Club 

Register here.

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