Attaining the APR turned out to be one of the most rewarding endeavors I have undertaken. I have been practicing PR professionally for over 15 years and have always strived to stay informed and updated. As a result, I was astonished at how much I learned going through this process and the impact it has had on my daily practice of public relations.
It is true that much of the information you review in preparation for the APR covers topics you have “learned” before. The difference is that this process forces you to actively apply the details of this knowledge to your real life practice of the profession, which takes your learning to a whole new level.
Now that I’ve completed the process, I fully realize that the APR designation is much more than three letters after your name; it symbolizes a deeper level of commitment to the profession, the public and to your employers/clients.