A mark of distinction

APRLogoLRGreater Fort Worth PRSA wants to shine a light on the benefits of earning an APR by introducing LAMP, the Local APR Mentorship Program developed for the Fort Worth chapter. Hear from those who have gone through the accreditation process and hear from others who have moved past contemplation to commitment. An APR is more than three little letters behind your name; it is a mark of distinction for public relations professionals who demonstrate broad knowledge, strategic perspective and sound personal judgment. This year’s co-chairs of the APR Committee, Sandra Brodnicki, APR, and Linda Jacobson, APR, will lead the program. For more information about obtaining an APR, visit http://fortworthprsa.dividesignpros.com/accreditation.

Wednesday, April 10 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Linda Ld Jacobson, APR
LindaJacobsonLinda Ld Jacobson, APR, is an accredited public relations professional who currently oversees marketing and public relations for a communications and signal engineering firm based in Fort Worth, Texas. During her career, she has overseen the delivery of marketing, communications and strategic planning services for Fortune 100, 200 and 500 transportation clients, including managing day-to-day communications for BNSF Railway on a $2.5 billion initiative. She also was responsible for strategic communications for GE Transportation when that company expanded their locomotive manufacturing to North Texas and handled safety and security messaging for American Airline pilots after 9/11. Jacobson has won numerous awards for branding, communications and design, and in 2011, she received a Bronze Anvil award from the Public Relations Society of America for her strategic tactical work.

Sandra Brodnicki, APR
SandraBrodnickiSandra Brodnicki, APR, is president of Brodnicki Public Relations, Inc. a marketing communication consulting firm that focuses on helping organizations solve business problems using a direct, phased approach to understand the unique challenges organizations face and to determine a strong course of action. A former newspaper editor, reporter and columnist, she works closely with every client to move business forward by creating communication strategies tied directly to organizational goals for measurable results. In addition to the Best of Show honor, she has won numerous communication- and business-related awards since launching her firm in 2003. In 2013, Sandra will continue to co-chair of the chapter’s APR efforts.


And the winner is…

Are you Worthy? Find out at the 2013 PRSA Worthy Awards Gala.

Worthy-AwardsSiteHonoring the best in strategic communications, the Worthy Awards are presented to Fort Worth’s most inspiring, innovative and influential communicators. Don’t miss the presentation of these awards at the 2013 Worthy Awards Gala.

Thursday, April 25 • 6:30 p.m. to 9:30 p.m.
The Fort Worth Club (306 West 7th, Fort Worth, TX 76102)

Celebrated local journalist Bud Kennedy will serve as Master of Ceremonies at the event and will present the coveted “Communicator of the Year” award. Don’t miss this fantastic soiree at the historic Fort Worth Club located in the heart of downtown.

Click here to register.

Cost: $75 per person & $50 for students
Tables (of 8 or 10 seats) may be purchased for $500.

Worthy Award Advertisers:


Survey results provide roadmap for 2013 programming activities

In January, the Greater Fort Worth PRSA chapter surveyed its membership about expectations and interests for 2013 programming events including luncheons, professional development workshops, mixers and more. We sent out 182 invitations to the survey, and 57 of you responded, giving us a healthy 31 percent response rate. First, thank you. And second, please know that your chapter leadership has taken your comments to heart.

We learned some interesting things about what’s interesting to our chapter members. Nearly 75 percent of you say you’re looking for education when it comes to your local PRSA programs; while networking and interaction with our peers is important. You’re also looking for the “how-to’s” and those nuggets of wisdom that push you to pursue your career even more effectively and passionately.

When it comes to luncheon programs, some of your top interests were social media strategy; case studies / war stories from our chapter members; promoting digital literacy within our organizations and developing our own personal brands and career paths as public relations professionals.

For professional development workshops, again respondents stressed the importance of learning more about social media strategies and measurement techniques. Our members are also interested in hearing from local media about the state of the newsroom in 2013, along with making more effective presentations and training others to do the same.

In addition to providing feedback on topics for speakers and workshops, respondents also provided valuable feedback about timing of evening events and mixers, which will help several of our committee chairs plan appropriate events that generate value for our members.

Please know that we’re listening, and so far we’re on the right track for 2013. Our first professional development workshop, held last month, focused on the intricacies of social media and was a great success for our chapter by all measures. You can also rest assured that the next half-day workshop, scheduled for October, will certainly focus on one or more of our membership’s top recommended topics. And this month’s luncheon program focuses on how public relations professionals can develop crucial internal relationships that earn them a seat at the leadership table – another key area of interest.

Moving forward, our chapter’s board of directors will continue to use your feedback as our guide for planning effective programs and events for the rest of the year. We’ll also report back to you at the end of 2013 for an assessment of how we measure up. And in the meantime, if you’re struck by an idea for a great program, send it my way: clarkm@trinityra.org. I’ll look forward to hearing from you.

Social Media Professional Development Program Photos

Scott Baradell from Idea Grove, Cosmin Ghiurau from Radio Shack, Katelin Cortney and Kate Blackburn from Catholic Charities Fort Worth, summed up their presentations from the professional development program February 13, and answered questions during a panel discussion at the PRSA February Luncheon.

Pictured left to right: Scott Baradell from Idea Grove, Brian Conway with Weber Shandwick, Brian Murnahan with PRSA, Katelin Cortney with Catholic Charities and Kate Blackburn with Catholic Charities

Pictured left to right: Brian Conway with Weber Shandwick, Scott Baradell from Idea Grove, Brian Murnahan with PRSA, Katelin Cortney with Catholic Charities and Kate Blackburn with Catholic Charities

Pictured left to right: Brian Conway with Weber Shandwick & Scott Baradell from Idea Grove

Pictured left to right: Katelin Cortney with Catholic Charities and Kate Blackburn with Catholic Charities


Angels from PRSA

Is there a mathematical formula involving 12 and three that will result in 50,000 or 6,933 or even $4.8 million? Perhaps, but the numbers 12 and three are part of a magical formula of compassion, time and treasure. Twelve PRSA Fort Worth members gave up three hours of their time in November 2012 to volunteer for the Salvation Army Angel Tree at Hulen Mall.

The compassion of our twelve volunteers helped the Angel Tree program generate the following results during the holiday season of 2012:

  • more than 50,000 donors blessed…
  • 59,199 Angels with…
  • 282,250 gifts worth…
  • $4.8 million dollars, delivered by…
  • 6,933 volunteers

Thank you for giving of your time and treasure. The Fort Worth Chapter of PRSA will be participating in this program again in November. We also are planning on another community service project in summer or early fall, so please be on the lookout for the announcement. If you have a project you would like to see us involved with, please contact me at beth.lamb@rmhfw.org or 817-475-0761.

2012 Angel Tree volunteers:

  • Carolyn Bobo
  • Richie Escovedo
  • Megan Force
  • Liz Heck
  • Joan Hunter
  • Christina Kuhl
  • Cathy Mueller
  • Claire Olson
  • Chris Smith
  • Kim Speairs
  • Lisa Starnes
  • Cindy Vasquez