Pushing Boundaries in a Digital World

BusinessWomanCellLRIn the analog era, public relations professionals held a firm grasp of the designated spokesperson role. But in our current digital world, anyone can inadvertently become a spokesperson, and many work groups outside of public relations can see a benefit from using new media. Public relations experts can be a tremendous resource to their clients and organizations by providing appropriate guidance on everything from social media policies and business applications to new platforms, key messaging and analytics.

Join Chip Hanna, GFWPRSA digital media chair and interactive account director at the Balcom Agency, along with Lesley Dupre and Ali Lamb, also from Balcom, as they present case studies and best practices for getting the most out of new media by pushing beyond the traditional boundaries of public relations.

Wednesday, June 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Chip Hanna
ChipHannaChip’s “What’s Next?” approach to branding has gotten him featured in Fort Worth Magazine, the Digital PR Guidebook, the Fort Worth Star-Telegram and the Fort Worth Business Press. He’s also the digital media chair for Fort Worth PRSA. Chip earned his BS in journalism from TCU and in 2005 made himself at home at Balcom, where he has electrified digital brand strategies for Justin Boots, Norman Regional Health System, Cash America and TCU Neeley School of Business.

Ali Lamb
Ali-LinkedInA country girl and a part of the social media world since its inception, Ali was Balcolm’s ideal choice to manage social media strategy and voice for several of our clients, including Justin Boots, Nocona Boots and Tener’s Boots. Ali joined the Balcom family in 2011, having worked with many small businesses and large corporations from Epic Helicopters to ThinkFinance. In her last position as the social media and digital PR strategist at the Marketing Zen Group, her clients included Dallas YMCA, Capital One Bank and Sal’s Pizza. Originally from Draper, Utah, Ali earned her Bachelor of Science in advertising and public relations at TCU, where she is now a frequent guest speaker.

Lesley Dupre
Lesley Dupre headshotLesley brings a strong PR background and social media sixth sense to the agency. Formerly the public relations coordinator for Object 9 in Baton Rouge, for clients including LSU Continuing Education and EATEL, she volunteered as social media manager for the regional conference of the Public Relations Association of Louisiana. Lesley put both sets of skills to work when she joined the Balcolm Team in 2010 to craft and deliver messages for clients including Tony Lama Boots and Cash America International.



Luncheon Live Feed

Congratulations to Michelle Clark, APR!

MichelleClarkPortraitLRMichelle Clark, public information officer for Trinity River Authority of Texas and vice president of programs for the Greater Fort Worth Chapter of PRSA, recently earned the Accredited in Public Relations designation, or APR. Earning an APR is proof the professional has demonstrated broad knowledge, experience and judgment in the public relations field.

Clark’s achievement highlights the benefits of how peer-to-peer mentoring throughout the APR process can pay off in addition to the self-motivation required to complete the extensive review and testing.

“The encouragement I received from my mentors was essential to my earning the APR designation,” said Clark. “Having someone guide me through the process and urge me forward made all the difference. A more formal mentorship program for our chapter would provide the right kind of structure and direction for managing such a daunting task.”

The Greater Fort Worth Chapter recently introduced the Local APR Mentorship Program, or LAMP, designed to shine a light on the benefits of obtaining the APR while informing all chapter members about the process. In addition, the program offers guidance to those contemplating obtaining their APR and mentorship to those who have committed to the process.

Established in 1964, the APR is a mark of distinction for public relations and public information professionals who demonstrate their commitment to the profession and to its ethical practice. The APR designation, overseen by the Universal Accreditation Board, is earned after rigorous testing of knowledge, skills and abilities in public relations.

GFW PRSA After Hours Social

Join GFW PRSA for happy hour!

LiveOakMusicHallThursday, May 23 5 p.m. to 7 p.m. • Live Oak Lounge
Located at 1311 Lipscomb Avenue, Fort Worth, TX 76104

Do you like to socialize? Do you like your GFW PRSA friends? Get the best of both worlds at our next GFW PRSA social event!

Cost: $5 to cover appetizers
Cash bar with drink specials.

To Register:
Contact Lisa Albert at l.albert@tcu.edu.

Worthy Awards Banquet Photos

Approximately 150 members of the Greater Fort Worth public relations community assembled at the Fort Worth Club April 25 for the Worthy Awards, and to honor the Greater Fort Worth Public Relations Society of America chapter Communicator of the Year Fort Worth Mayor Betsy Price.

Pictured left to right: Nick Karanges, Fort Worth Mayor Betsy Price and Chris Smith

Worthy Awards 2013
Pictured left to right: Claire Bloxom and Julia Rushing Bloxom

Worthy Awards 2013
Pictured left to right: Jenny Sanders and Red Sanders