Know someone who would benefit from a PRSA Chapter membership?

CommitteeLRWhether it’s volunteering, participating in events or stepping into leadership roles, members dedicate their expertise to the PR profession. In August and September, PR professionals will receive a FREE one-year Greater Fort Worth Chapter of PRSA membership when they join PRSA with promo code AUG13.

This special membership promotion is for a limited time only. Click here for more information.

PRSA members enjoy benefits including:

  • 60 FREE webinars, live and on demand, throughout the year
  • Jobcenter, which provides career-advancing tools for all career levels
  • Opportunities to connect with over 21,000 PR pros committed to excellence and ethics
  • The PRSA Code of Ethics and opportunities for Accreditation in Public Relations (APR) that offer practical guidelines for defining professionalism and success
  • Leadership and volunteer opportunities

Visit for details.

Westerman Named to 2013 College of Fellows

Gigi-WestermanLRGigi Westerman, president of Strategic Image, Inc., has been selected for induction into the College of Fellows in 2013 by the PRSA Board of Directors.

The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations profession and distinguished themselves through their experience and leadership in the public relations industry. Admission is open to public relations practitioners or educators with 20 years’ experience or more, hold the Accredited in Public Relations (APR) credential and have demonstrated exceptional capability and accomplishment in the practice or teaching of public relations. College of Fellows members also must exhibit personal and professional qualities that make them role models for other practitioners or educators.

A selection committee consisting of current College of Fellow members oversees the nomination of new Fellows. The committee solicited and reviewed applications and recommended this year’s group of candidates to the 2013 Board of Directors. The purpose of the College of Fellows is to recognize notable public relations leaders and to further the professionalism and reputation of public relations practice and education. College members provide mentoring for public relations professionals and students, support PRSA in the execution of its strategic plan specifically in the areas of advocacy and education, and create and sponsor a continuing education “Master Class” for advanced professionals each year during the PRSA International Conference.

The new Fellows will be formally inducted into the College at a dinner to be held Oct. 26, during the PRSA 2013 International Conference in Philadelphia.

President’s Column – August 2013

Chris Smith, Greater Fort Worth PRSA President

ChrisSmithPortraitLRIf you haven’t heard the big news, our chapter recently added yet another member to the esteemed national PRSA College of Fellows.

PRSA announced July 17 that Greater Fort Worth Chapter’s Gigi Westerman, APR, was approved for recommendation to this prestigious community. With her October formal induction, that will make six Fellows from our chapter. Truly, this is a huge accomplishment.

Consider just some of the membership criteria for becoming a Fellow: current PRSA membership; minimum of 20 years’ public relations experience; accredited in Public Relations (APR); demonstrated superior professional capability in the practice/teaching of public relations; contribution to the profession through service and leadership, and more.

Then there’s the arduous task of completing the application. It’s a rigorous process that requires six letters of recommendation and an in-depth summary of one’s career. The applicant also must give five examples for each of the following criterion: Superior Professional Capability, Advancement of the Profession, Leadership and Service, and Role Modeling. When possible, the applicant must provide contact information for those involved in these examples. Gigi verified that indeed, these contacts are called.

All of this seemed to me a bit overwhelming. However, when I asked Gigi about the application process and the many hours it took to get there, she replied, “Like anything worth doing, this requires a great deal of thoughtful effort. Essentially, a candidate is demonstrating a career of strategic thinking and outcome-oriented work. It is a recognition of the value provided to clients, employers and others in our profession. The process is very difficult and time consuming, but it is also a powerful retrospective. “

Congratulations Gigi on this most impressive accomplishment, and thanks for the contributions you have made to our profession and to our chapter. Well done! Thanks also to our other Fellows for their many ongoing contributions:

  • Carolyn Bobo, APR, Fellow PRSA (Class of 2001)
  • Mary Dulle, APR, Fellow PRSA (Class of 2004)
  • William M. Lawrence, APR, Fellow PRSA (Class of 2005)
  • Douglas Ann Newsom, PhD, APR, Fellow PRSA (Class of 1990)
  • Dr. Amiso George, APR, Fellow PRSA (Class of 2010)

Finally, one of our former presidents, Kristie Aylett, APR, was also named to the College of Fellows. Congratulations to Kristie and to all of our chapter members throughout history who played a part in all of our success.

What PR Professionals Can Learn from Improv Comedy

Encore-GuysLRJoin the Greater Fort Worth chapter of PRSA for its August luncheon and learn from renowned comedy group Four Day Weekend how the “yes, and” concept central to improvisation can help PR and communications professionals create and support a healthy corporate culture.

The group will offer a guide for how to combine creativity with commerce to create harmony in the workplace. The “yes, and” concept can empower professionals to be positive role models and change agents, and to be more productive both at work and at home.

Wednesday, August 14 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Four Day Weekend is a renowned comedy troupe specializing in interactive entertainment, performing scenes, sketches and songs based on audience suggestions and participation. In addition to its weekly live public performances at the troupe’s comedy theater in downtown Fort Worth, Four Day Weekend offers a variety of corporate event services, from keynote speaking and emcee work to team-building seminars and private shows.

The longest running show in the southwest, Four Day Weekend has engaged audiences in Sundance Square for 16 years with its members’ quick wit and clever humor. Critically acclaimed both locally and nationally, the group is a recipient of the Key to the City of Fort Worth; was invited to be a keynote presenter for the United States Congress Democratic Issues Conference in Washington, D.C.; has performed along with keynote presenter President George W. Bush on the anniversary of 9/11; was named “Best Entertainment Experience in Texas” by The Official Best Of organization; and has recently published its first book, “The Art of ImproviZEN.”


GFW PRSA Social Photos

GFW PRSA members gathered for a social on May 23 at the Live Oak on Magnolia.

Pictured left to right: Lisa Albert, Chrissy Madison, Gigi Westerman, Caroline Strand, Melody Fritz and Sandra Brodnicki