2014 Fall Professional Development Seminar


In this half-day session, Arik Hanson, seasoned PR counselor and content marketer with almost 20 years experience, talks about why today’s branded content is less than stellar and how PR pros can remedy the situation.

Attendees will take away the following:
•    “Content Cornerstones” (guidelines that are critical to your content success)
•    the pros and cons of outsourcing content vs. insourcing
•    a review of four brands that are killing it in content marketing
•    key lessons you can learn and apply to your work the very next day

Wednesday, October 8 • Colonial Country Club
8 a.m. – Registration; 8:30 a.m. to 11:30 a.m. – Morning Session; 11:30 a.m. to 1 p.m. – Luncheon

8:00 a.m. – Seminar Registration/Networking
8:30 a.m. – 11:20 am – Professional Development Seminar
11:30 a.m. – 12:00 p.m. – Luncheon Registration/Networking
12:00 p.m. – 1:00 p.m. – Annual Membership Meeting & Luncheon Program

Colonial Country Club is located at 3735 Country Club Circle, Fort Worth, TX 76109. Complimentary valet parking provided!

Members of the Greater Fort Worth Chapter of PRSA are invited to attend the annual membership meeting on Wednesday, October 8, 2014. The membership meeting will take place during the monthly luncheon, 11:30 a.m. to 1:00 p.m. at Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109).

During the annual membership meeting portion of the luncheon, members will vote on the slate of officers compiled by the Nominations Committee for the 2015 Greater Fort Worth Chapter. (Please note: The full slate will be released at a later date prior to the meeting.)

Click here to register.


$65 for the morning session only & $75 for both morning session and luncheon. If attending only the luncheon, the cost is:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bio:

Arik C. Hanson
ArikH1Arik C. Hanson, is the principal of ACH Communications, a marketing and communications consultancy focused delivering business results through an integrated mix of digital and traditional PR and marketing channels. An award-winning communicator and marketer, Arik has nearly 20 years experience in marketing, communications and PR. Over the years, he’s worked with large, Fortune 500 clients like Select Comfort, Walgreens, General Mills and Walmart, as well as smaller, more local organizations like UCare, Minnetonka Public School District and Bike Walk Twin Cities. Arik is also an ardent contributor to the local Minneapolis/St. Paul PR and marketing community. Over the years, he’s donated his time to such organizations as: PRSA (board member from 2005-2008), Children’s Hospitals & Clinics, Bolder Options, Winona State University (his alma mater) and the Minnesota Interactive Marketing Association (where he’s currently on the board). Arik’s popular PR and digital marketing blog, Communications Conversations, has been recognized as one of the leading industry blogs by a number of credible online sources in the last few years including PRWeb and PR Week. Posts from Communications Conversations are also syndicated to Ragan, PR Daily, Business 2 Community and Social Media Today regularly.

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