PRSA Luncheon: Show You’re Worthy


Join the Greater Fort Worth PRSA chapter for lunch and learn about plans for the 2014 Worthy Awards. Hear some tips about how to put your best foot forward with a winning nomination! The GFW PRSA Chapter’s Worthy Awards were presented for the first time in 2012, and the professional recognition program grew substantially in its second year. Committee members are working now to make the awards process and event even better in 2014.

This year’s Worthy Awards co-chair, Holly Ellman, will kick things off with an overview of plans and key dates for this year’s awards, leading up to the celebration and awards night at the Fort Worth Club on Thursday, May 29. Next, co-chair Joe Stout will talk about the new entry process and share some recommendations from past judges about how to create a nomination that shows the full value of your communications product or project. Also, the 2013 Worthy Award Best of Show winner Gigi Westerman, APR, Fellow PRSA and her client Shannon Wingo from the Tarrant County Public Health Department will discuss their award winning strategic communications program: “Breastfeeding Works,” a campaign designed to educate employees and elicit support for a new worksite lactation policy.

Wednesday, February 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speakers:

Holly Ellman
HollyElman Holly Ellman serves as assistant director of communications in TCU’s office of Strategic Communications Management, with a focus on media relations. She manages the University’s faculty experts and provides strategic marketing and communication services to TCU’s College of Science & Engineering. Holly’s past work experience includes serving in a public relations capacity for Texas Wesleyan University, Fort Worth Country Day School, Witherspoon Advertising & Public Relations and Casa Manana Theatre. She began her undergraduate studies at TCU and earned a bachelor’s degree from Texas Wesleyan University. She is on the board of directors of Imagination Celebration of Fort Worth and is a member of the National Charity League, Fort Worth Chapter, with her daughter, Rachel. Holly is a past president of the Greater Fort Worth Chapter of PRSA and currently serves as an assembly delegate and Worthy Awards co-chair.

Joe Stout
JoeStoutJoe Stout is Director of Integrated Communications for Lockheed Martin Missiles and Fire Control, where he leads a team of 40 employees who perform media relations, internal communications, community relations, marketing communications and graphics/multimedia functions in Grand Prairie, Texas and Orlando, Florida.  Joe has more than 30 years of public relations experience in the aerospace industry, including extensive work in media relations and international communications. Joe previously spent two years as a reporter at a daily newspaper, is a native of Dallas, and holds a degree in English and Journalism from Texas A&M-Commerce.

Gigi Westerman, APR, Fellow PRSA
Gigi-WestermanLRGigi Westerman, APR, Fellow PRSA, began her career as a television news producer and reporter before transitioning into public relations, where she worked primarily in the healthcare and insurance sectors. In 2001, she founded Strategic Image, Inc. to help organizations create memorable and measurable communication campaigns designed to achieve their business goals.  Westerman’s expertise includes strategic planning, brand development, crisis communication, issues management, media relations, social media planning and media and brand ambassador training. In addition to winning two Worthy Awards last year, Westerman was also named a finalist in the PR News Nonprofit Awards and was awarded a PRSA Silver Anvil Award of Excellence. Her client roster includes leaders in government, insurance, healthcare, law and the nonprofit sector.

Shannon O’Quin Wingo, R.D., L.D., IBCLC, RLC
ShannonO'QuinWingoShannon O’Quin Wingo, R.D., L.D., IBCLC, RLC is a registered dietitian & board certified lactation consultant who has worked for the Texas Women, Infants and Children Supplemental Nutrition Program (WIC) program for 20 years. She is currently employed by Tarrant County Public Health as the WIC program Breastfeeding Coordinator.

Member voices drove effective programming in 2013

By: Michelle Clark, APR

As we begin a new programming year for the Greater Fort Worth PRSA chapter, I feel a tremendous sense of gratitude to our chapter members for their insight into effective programming over the course of 2013. Early last year, our chapter leadership surveyed members about expectations and interests for programming events including luncheons, professional development workshops, mixers and more. We promised to take your comments to heart, so as I pass the programming baton, I took the opportunity to reflect on our 2013 programs and how they lined up with your expectations.

To refresh our memories, to follow is a recap of our 2013 programming topics:

January: Front Lines of Communication: Red Cross volunteers participate in Hurricane Sandy communications efforts.
February: Forging Social Media Success: Professional development day focused on social media best practices, including measurement.
March: Why PR Pros Should Frequent Coffee Shops and Fitness Centers – getting PR a seat at the table.
April: Introducing LAMP – the Local APR Mentorship program developed exclusively for the GFWPRSA chapter.
May: Speed Mentoring – sharing case studies and war stories with our local peers.
June: Pushing Boundaries in a Digital World
July: No meeting
August: What PR Professionals Can Learn From Improv Comedy
September: Impeccable Ethics Still Matter in our Social Media and Digital World
October: De-Mystify the Art of Media Relations – professional development day focused on media relations/presentation training.
November: Generational Diversity: The Power of Perspectives.
December: Preparing the Next Generation of Public Relations Leaders

Overall, our programming efforts for 2013 addressed the top five topics our survey indicated were important to our members. Those five topics are outlined below; the percentage of respondents requesting the topic is indicated in parentheses, and the specific program addressing that topic immediately follows.

  • In-depth social media analysis; strategy, planning and measurement (77.19%) – Professional development in February and luncheon program in June
  • Case studies/war stories from chapter members; (63.16%) – Luncheon program in May
  • Building digital literacy within your organization; Developing your personal brand/career development/leadership training (47.37%) – Luncheon programs in June/August
  • Effective presentations – Focus not only on training PR pros, but also helping them train others who are not natural communicators (45.61%) – Professional development in October
  • Media training for media trainers (43.86%) – Professional development in October

Other survey topics addressed included the following:

  • The PR classroom of the future – what’s going on at our local universities, and what should our profession expect from recent graduates? (36.84%) – Luncheon program in December
  • Getting PR a seat at the executive table (28.07%) – Luncheon program in March
  • Differences in perspectives between junior- and senior-level PR practitioners (22.81%) – Luncheon program in November

In addition, many respondents indicated a desire to learn more about the APR program and how our chapter supports it, which was addressed in our April luncheon program.

Meeting attendance this year reflected our survey results – digital/social strategy and measurement, plus media relations, were the clear frontrunners for 2013, with our most highly attended events proving our two professional development programs and June’s luncheon program. Each event drew approximately 70 attendees. Additional popular topics included corporate culture/leadership and PR ethics, shown by at approximately 50 people attending luncheon programs in August and September.

We’ve made a great start toward responding to the needs of our membership – but we’re not finished. In addition to rating a pre-populated list of potential topics, our members provided programming ideas of their own that will continue to inform programming efforts into 2014.

Please know that our chapter leadership is committed to listening to members’ voices and responding with meaningful programming efforts that energize and enlighten us, along with making us better, every day, at what we do. In fact, I wouldn’t be surprised to see a new 2014 programming survey in your inbox in coming weeks.

Thank you all so much for your support last year. Accepting responsibility for planning a year’s worth of effective programming was a challenge, for sure, yet I felt tremendously supported and encouraged – thank you all for your kind words, insight and suggestions. I look forward to being a blissful member of the audience in 2014 as I transition into serving our chapter in a different capacity. Kudos and many thanks to Sandra Brodnicki, APR, as she takes over the programming reins; I have a feeling we’ll see great things this year!