GFW PRSA Luncheon: APR – Defining Standards of Practice for 50 Years


Join the Greater Fort Worth PRSA chapter to celebrate the 50th anniversary of the Accreditation in Public Relations designation. Speaker Douglas Cannon, Ph.D., APR + M, will use examples from his career to illustrate how APR has helped set practice standards and influenced how public relations people approach their work since 1964. Offering his work with The United Methodist Church in Texas as a case study, Cannon will focus on approaches to research to prepare for public relations activities, planning to reach well-defined objectives, implementation steps, and evaluation of results based on criteria established in advance.

Greater Fort Worth PRSA APRs and Fellows will also be honored at the lunch.

The APR is the public relations industry’s only national postgraduate certification. The voluntary credential assesses a candidate’s knowledge, skills and abilities in 60 areas of practice. They include research, planning, program evaluation, business literacy, ethics and management skills. The Universal Accreditation Board administers the APR program and includes representatives from eight public relations professional associations (including PRSA) and the Department of Defense. For more information about obtaining the APR designation, visit

Wednesday, April 9 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Online registration for this event.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speaker:

Douglas Cannon, Ph.D., APR + M
CannonDouglas Cannon, Ph.D., APR + M, has been Accredited in Public Relations since 1991 and is serving his second stint on the Universal Accreditation Board. From 2001 to 2007, he represented the Religion Communicators Council and helped re-engineer the Accreditation Examination. Since 2012, he has represented PRSA. He has helped launch the additional skill identifier for military communication (APR+M) and a new entry-level certificate for recent college graduates. Cannon teaches public relations at Virginia Tech. From 1984 to 2008 he was a communication executive for The United Methodist Church in Texas. Before that he worked as a print journalist in Ohio and Indiana and taught journalism in Kentucky. He served as a U.S. Army public affairs officer for 28 years (active and reserve) and retired as a lieutenant colonel in 2003.


Worthy Awards Call for Entries

The Greater Fort Worth Chapter of PRSA presents:


Recognizing the Best in Strategic Communications

Categories include full campaigns and tactics ranging from digital and video to writing and media relations – your very best work from January – December 2013. Awards will be given for outstanding achievement in a strategic multi-tactic program and for the items or components that contribute to the success of an overall program or campaign. Additional awards will be given for Communicator of the Year and student work.

Winners and runners-up will be announced May 29, 2014 at the Worthy Awards dinner celebration at the Fort Worth Club.

Entry Deadline Extended to April 11, 2014

To enter, and see the full list of categories, visit


GFW PRSA Celebrates 50 Years of APR

50AnnivLogoAPRIt’s time to break out the bubbly and balloons! The Greater Fort Worth PRSA chapter is celebrating the 50th anniversary of accredited in public relations (APR) this year and is planning to celebrate at an upcoming meeting.

Last year, the chapter introduced a local accreditation mentorship program, or LAMP. This year, the chapter has added an easy-to-use form on the accreditation page of the GFW PRSA site for those interested in earning the APR. To view, visit Potential candidates can request a mentor or ask questions about the process. Accreditation Committee co-chairs Carolyn Bobo, APR, Fellow PRSA, or Linda Jacobson, APR, will then assist with the request.

Those who have earned APR demonstrate commitment to the communications profession, to their clients, to their company or organization, and to themselves. Earning the APR is an individual achievement and is recommended for those who have been in the profession for five or more years. The chapter supports individual efforts and offers scholarships to those who successfully complete the process.

 APR Webinar—April 10

Do those three little letters after a colleagues’ name really spell success? Is Accreditation—and maintenance—worth the time and effort? What’s the ROI on APR, and does it pencil out? Join Sue Walton, APR, vice president for university and public affairs, University of North Dakota; Grace Leong, APR, managing partner, Hunter Public Relations and Steven Zenofsky, APR, assistant vice president and manager, public relations, FM Global, for a fast-paced webinar as they share concrete examples of how the APR took their career to the next level, and how it continues to deliver value. How the APR Can Boost Your Career is scheduled for April 10, from 2-3 p.m. CDT. Register here:

Show You’re Worthy Luncheon Pics

GFW PRSA members enjoyed lunch on Wednesday, Feb. 12, and learned how to submit a winning nomination at the 2014 Worthy Awards. The GFW PRSA Chapter’s Worthy Awards were presented for the first time in 2012, and the professional recognition program grew substantially in its second year. Committee members are working now to make the awards process and event even better in 2014.


Speakers at the GFW PRSA luncheon on Feb. 12: (left to right) Gigi Westerman, APR, Fellow PRSA, 2013 Worthy Award Best of Show winner; 2014 Worthy Awards co-chair, Holly Ellman; Worthy Awards co-chair Joe Stout, Director of Integrated Communications for Lockheed Martin Missiles and Fire Control; and Shannon O’Quin Wingo, R.D., L.D., IBCLC, the WIC program Breastfeeding Coordinator for the Tarrant County Public Health Department.



President’s Column – March 2014

Richie Escovedo, Greater Fort Worth PRSA President

richieescovedoLRBefore we get any further into this year, I want to share our chapter’s vision and direction for 2014.

VISION: Public Relations is a lead discipline in driving strategic goals and achieving excellence in every organization.

MISSION: As the preeminent association for public relations and communications professionals, PRSA empowers a diverse community of members at every stage of their career with the knowledge and resources to advocate for the profession, achieve ethical  and professional excellence, and drive the strategic outcomes of their organizations.

The Greater Ft. Worth Chapter of PRSA will use the PRSA National Strategic Plan as a starting point for its vision and will promote alignment and further PRSA’s priorities of advancing professional excellence, diversity and ethics within the industry. I encourage all of our members (and others interested in what we do) to read through our 2014 Chapter Vision Guide to see our target areas of focus this year.

March reminder: There will be no Fort Worth PRSA lunch program this month. Instead, we’re joining forces with our friends at AAF Fort Worth and Social Media Club Ft. Worth for a special event on March 27 – Monster Loyalty: How Lady Gaga Turns Fans into Fanatics.