January 2016 Luncheon

Jake BatsellJoin the Greater Fort Worth PRSA Chapter on Wednesday, January 13, as Jake Batsell, assistant professor at Southern Methodist University, discusses the changing relationship between journalists and their audiences in a program tilted, “Engaged Journalism: Connecting with Digitally Empowered News Audiences.” [Registration Now Open]

Batsell spent two years visiting innovative news organizations that were experimenting with new methods to connect with – and yes, monetize – their readers, viewers and digital users. Batsell conducted interviews with more than 100 journalists across the United States and United Kingdom for his recent book, Engaged Journalism: Connecting With Digitally Empowered News Audiences (New York: Columbia University Press, 2015).

Batsell ultimately concludes that, for news providers to survive, they must constantly listen to, interact with and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

Reflecting on Success: 2015 Year-In-Review

Michelle Clark - headshotReflecting on Success: 2015 Year-In-Review
Presented by: Michelle Clark, APR, GFWPRSA president

Join the Greater Fort Worth Chapter of the Public Relations Society of America on Thursday, Dec. 10, as Michelle Clark, APR, president of GFWPRSA, reflects on the success of 2015 and looks forward to a bright 2016!

Clark will showcase how our chapter officers and committee chairs fared against the goals set for the year, while reviewing our chapter’s many successes in 2015. She will also recognize the professional achievements of our fellow members, present the chapter’s awards for standout members and announce our scholarship winner(s).  The program will conclude with the announcement of board officers and committee chairs for 2016.

This luncheon, the last for 2015, will also feature a special presentation by the chapter historian, Jeff Rodriguez.  To register, click here.

Congratulations to Patsy Thomas, 2015 Communicator of the Year!

Patsy Thomas, president of Mental Health Connection of Tarrant County, will receive the Communicator of the Year Award from the Greater Fort Worth Chapter of the Public Relations Society of America at the fourth annual Worthy Awards dinner on Thursday, Nov. 5, at the Fort Worth Club. The Worthy Awards celebrate the region’s best in public relations and communications. Members of the critically acclaimed comedy group FOUR DAY WEEKEND will serve as Master of Ceremonies for the awards presentation.

A keystone of the Worthy Awards, the Communicator of the Year Award is presented to a leader outside the public relations profession who exemplifies open, effective communication. A committee selected Thomas as Communicator of the Year in large part due to her ability to communicate and create partnerships with public and private agencies, as well as individuals in need of behavioral health services and their family members.

The Mental Health Connection of Tarrant County was founded in response to a tragedy in Fort Worth. In 1999, a man entered Wedgwood Baptist Church on a Wednesday evening and began shooting. He killed seven and wounded several others before killing himself. Then Mayor Kenneth Barr asked a group of mental health agencies to develop and implement a plan that could address the mental health issues faced by the killer in an effort to keep anything similar from happening again. The group became Mental Health Connection of Tarrant County and in 2002, Patsy Thomas became its full-time paid president. Today, Thomas is still the only paid staff person of an unparalleled community collaboration that is considered one of the most successful organizations of its type in the country.

When many saw “evidence-based practices” as threats, Thomas created a series of symposia designed to bridge the gaps among research, policy and practice. Nearly 200 people attended each, and more than 150 volunteered to participate in Learning Communities responsible for identifying evidence-based practices that would work in Tarrant County. As a result, mental health agencies in Tarrant County are now staffed by more than 100 individuals who provide a number of evidence-based therapeutic practices that had not been available in Tarrant County before. Because of Thomas’ efforts, 54 providers from 13 local agencies are now trained in Trauma-Focused Cognitive Behavioral Therapy.

Among the evidence-based practices now available in Tarrant County are several that address childhood trauma. Thomas led the communication effort that resulted in the mental health community focusing on this all-important area.

Due to Thomas’ communication and persuasion skills, approximately 900 individuals at 13 agencies are being trained to help teens become more resilient. She also spearheaded development of a public awareness campaign on recognizing trauma in children.

As one nominator said, “Because of Patsy and her ability to unite people, Tarrant County’s mental health system is one of the strongest in the country.” Her ability to collaborate with leaders throughout the community, the state and the country has resulted in more than $50 million in state and local grants designed to build a better mental health system in Tarrant County.

This year, several strong nominations for Communicator of the Year were received. The following nominees are eligible to be nominated again next year: Dr. Kent Brantley, for his heroic model as a crisis communicator when he became the first person with the Ebola virus to return to the United States; Wayne Carson, Ph.D., CEO of ACH Child & Family Services; Ellen and Tom Harris, founders of the Jordan Elizabeth Harris Foundation to help prevent suicides; Marty Leonard, business owner, board member of the Tarrant Regional Water District and community volunteer; Gary Patterson, head coach of Texas Christian University’s nationally ranked football team; and Janet St. James, former medical reporter for WFAA-TV, who told her personal story of battling invasive breast cancer.

Previous Community of the Year award winners are former Fort Worth ISD Superintendent Walter Dansby (2014), Mayor Betsy Price (2013) and former Councilman Joel Burns, who received the inaugural award in 2013.

In addition to the Communicator of the Year Award, GFWPRSA plans to present more than 50 awards to area public relations and communications professionals for strategic communications programs and campaigns, including Best of Show. The evening begins with a cocktail reception at 6:30 p.m. and dinner at 7, followed by the awards presentation. Individual tickets are $75 for members, $85 for nonmembers and $50 for students. Tables of 10 are available for $650 at worthyawards.com.

The program is sponsored by the Fort Worth Business Press, PAVLOV, Crown Printed Products & Services and Glen E. Ellman Photography.

November 2015 Luncheon

Multicultural Audiences: How to Effectively Communicate with America’s Fastest-Growing Consumer Group

Presented by: Raquel Daniels, chief strategy officer at OCG PR

Join the Greater Fort Worth PRSA Chapter on Wednesday, Nov. 11, as Raquel Daniels, chief strategy officer at OCG PR, discusses the key elements necessary to communicate and develop long-term, meaningful relationships with multicultural audiences, the largest and fastest-growing consumer group in the U.S.

Shifting global demographics continue to change the economic landscape, increasingly prompting organizations to seek specialized communications programs for diverse populations. Understanding these challenges is key to developing effective multicultural marketing campaigns.

As these groups continue to grow and dominate the consumer marketplace, their influence is rapidly creating a “new mainstream culture” that’s young, tech-savvy – and worth paying attention to because of its tremendous buying power. In order to sufficiently engage this population, communicators must say goodbye to traditional methods and begin developing culturally relevant approaches.

This program will provide ideas on how to foster meaningful connections with diverse audiences, including:

  • How to develop a broader perspective about multicultural communications and marketing
  • How to connect with the hearts and minds of the audience
  • How to formulate ideas to make your communications relevant



Raquel Daniels Bio Pic OfficialRaquel Daniels is chief strategy officer at OCG PR. As CSO, Daniels drives decisions that create medium and long-term improvement for the organization. Daniels is a skilled leader, practitioner and storyteller who connects brands with the hearts and minds of consumers. With more than 15 years of experience in strategic communications, she delivers insightful solutions and develops unique strategic connections between the brands OCG PR serves and their targeted consumers. Daniels’ experience extends from strategic communications and brand marketing to non-traditional marketing and targeted media placement for Fortune 500 brands’ multicultural marketing programs, including Southwest Airlines and Blockbuster. Prior to OCG, Raquel was vice president of diversity and multicultural marketing at a Dallas-based marketing and media agency.

Daniels loves health and fitness activities and spending time with her husband, Leo, and 6-year-old son, Ian.




October 2015 Luncheon


“Moving PR Measurement Forward”
October 21 – GFW PRSA Half-Day Professional Development Program & Luncheon
Presented by: Marianne Eisenmann, inVentiv Health Public Relations Group

Join the Greater Fort Worth PRSA on Wednesday, Oct. 21, for a half-day professional development program and luncheon featuring Marianne Eisenmann, head of research and analytics at inVentiv Health Public Relations Group, who will join us from New York City to discuss “Moving PR Measurement Forward.”

Nearly everyone agrees on the value of PR measurement, but doing something about it can still be a challenge. This session will focus on identifying steps you can take to put measurement into action, including applying the Barcelona Principles and PR standards, using an integrated approach to measurement, measuring relationships and incorporating best practices for practitioners at all levels.

Click here to register!

The morning program will consist of:

  • Revisiting standards: Barcelona Principles 2.0
  • Setting measureable objectives
  • Establishing benchmarks
  • Achieving actionable measurement
    • AVEs and the AMEC Valid Metrics Framework
    • Integrated measurement
    • Measuring intangibles
  • Exploring PR measurement standards for traditional and social media

The lunch session, titled “Measurement Rules,” will include:

  • Barcelona Principles 2.0
  • Putting the Principles into action
  • Best practices in evaluating PR programs


  • 8 a.m. – Seminar Registration/Networking
  • 8:30-11 a.m. – Professional Development Seminar (approximately 11-11:20 a.m. Q&A followed by room changeover for luncheon)
  • 11:30 a.m.-12 p.m. – Luncheon Registration/Networking
  • 12-1 p.m. – Annual Membership Meeting & Luncheon Program

Marianne Eisenmann - headshotAbout Marianne Eisenmann
Marianne Eisenmann is head of research and analytics at inVentiv Health Public Relations Group, where she leads a team that focuses on research as the foundation for the development of communications strategy and planning and commits to delivering evidenced-based public relations. She and her team work with leading global companies, such as Amgen, Boehringer Ingelheim, J&J, Novo Nordisk and Pfizer.

An established thought leader in communications research and measurement and an elected member of the Institute for Public Relations Measurement Commission, Eisenmann led the development of the standards for traditional media measurement and, together with her co-authors, received the 2014 Jackson Sharpe Award for research testing their reliability. She received the Jack Felton Golden Ruler Silver Merit Award, an AMEC Communication Effectiveness Award and PR Daily’s Best PR Research Award, for her METRIC Model for measuring engagement. She was also included in PharmaVOICE’s 2012 list of the “100 Most Inspiring People” in the life sciences industry.

Eisenmann’s career in communications and public relations has had an international focus, including positions in Washington, D.C.; Beijing, China; Hong Kong; and New York. She has an MBA from George Washington University and a BA from St. Lawrence University in New York State. She is a member of the IPRA United Nations Department of Information Advisory Group and the International Association for the Measurement and Evaluation of Communication.