“How do you develop multi-channel content that drives results?”
Wednesday, August 9 – GFW PRSA August Luncheon
Sponsored By: FW Inc. & Moxxie Concepts
The myriad communication channels we now manage can make it difficult to create streamlined content that generates mission-driven results. Join us Wednesday, August 9, from 11:30 a.m. – 1 p.m., as we welcome award-winning public relations team members from Cook Children’s Health Care System to learn sound strategy in developing content, which will help generate results for your organization.
Cook Children’s, the 2016 Best of Show Worthy Award recipient and one of the nation’s best children’s hospitals, will present how they successfully create in-depth, multi-year communication programs on a limited budget, while also dealing with multiple departments. Hear how they break through departmental silos to create interwoven system-wide initiatives and use a variety of communication tactics to tell their stories. The implementation of streamlined content, developed in tandem with their community outreach, marketing and website teams, allows the organization to be nimble as they respond to campaign metrics. This flexibility converts to true mission-driven results.
“Cut through the Clutter. Get Noticed and Be Heard!”
Wednesday, June 14 – GFW PRSA June Luncheon
Sponsored By: Frasch Office Supply
Join us Wednesday, June 14, for the Greater Fort Worth Chapter of PRSA luncheon at the City Club of Fort Worth in downtown, where a panel of DFW’s top journalists will offer insights on cutting through the clutter to make your pitches heard.
The panel will also go into the “sausage-making” side of news planning, so you can see why your story pitch may make a morning cut, but doesn’t make it to air. Additionally, the panel will address new uses of social media and how you can utilize these news outlets’ websites and new media platforms to generate attention.
The panel will be driven, for the most part, by YOUR questions. Think about what you want to know and come prepared.
John McCaa, WFAA-TV Channel 8 anchor
Brandon Todd, FOX 4 reporter/anchor
Alexandra Myers Russell, NBC 5 assignment editor
Freda Ross, WBAP/KLIF news director
Deanna Boyd, Fort Worth Star-Telegram reporter
Charlie Hodges, GFW PRSA chapter member, owner of Charlie Hodges Media
Charlie works both sides of the fence through his company and also as a Sunday morning anchor and reporter at the CBS Radio properties TSN and KRLD NewsRadio 1080.
“Fast, Faster, Fastest: How to Find Joy & Balance in Today’s Lightning-Speed Life.”
Wednesday, May 10 – GFW PRSA May Luncheon
Partnered With: Blue Zones Project and Murnahan Public Relations
Join us Wednesday, May 10, from 11:30 a.m. to 1 p.m., at The City Club of Fort Worth as we welcome Tatiana Miller, who will share tools to help us live a well-balanced life.
Tatiana has a Bachelor of Arts in public relations and marketing from The University of Texas at Austin, and is a yoga teacher, stress management consultant, Ayurvedic (one of the world’s oldest holistic healing systems) health counselor and clinical specialist. Tatiana, who has studied with renowned teachers such as Deepak Chopra and Dr. Marc Halpren, is currently working on a doctorate in alternative medicine. Her motto, taken from Chopra, is to “bridge the technological miracles of the west with the ancient wisdom of the east.”
Life comes at you fast, no matter what life stage you’re in. From the fresh college graduates trying to adjust to new work schedules while also maintaining friendships, volunteerism and new relationships, to the new parents enduring sleepless nights and early morning meetings and schedules that just aren’t meshing. Once the kids get older, their schedules are often in conflict with yours. Even later in your career, when you assume life would go at a slower pace, you just can’t seem to find the even keel. Adult children move back home after college, aging parents require care, too many volunteer jobs, not to mention the 24-hour news cycle and never-ending feeling to be connected. Life moves fast and can often feel out of balance.
Invite your friends for this unique topic at the Greater Fort Worth chapter of PRSA. The more of us learning together, the better equipped we will all be to lead a fulfilled professional and personal life in our community.
Sponsored by: Lemon Meetings & Events
Learn about the world of becoming an APR when you join the PRSA Greater Fort Worth chapter on Wednesday, April 12, from 11:30 a.m. to 1:00 p.m.
During this month’s luncheon, you’ll learn how to profess what you know with the Accreditation in Public Relations (APR), which symbolizes distinction and demonstrates an experienced PR professional’s mastery of strategic communications and their personal and professional commitment to lifelong learning and ethical standards. We will hear the APR journey from some of our newest APRs and pin them recognizing this esteemed professional accomplishment.
Account executives from ROXO, TCU’s student-run advertising agency will also join us to share some of their top-notch campaigns from the past year.