August 2016 Member Spotlight: William Moore
Job Title/Company: Director of Communication, Grapevine Chamber of Commerce
College/Degree/Graduation Date: Abilene Christian University, double major in integrated marketing communications and finance, 2010
Hometown: Arlington, Texas
Position within GFW PRSA (i/a): 2016 Worthy Award Co-Chair
Childhood ambition (what did you want to be when you grew up?): I loved basketball and wanted to be Michael Jordan.
Current livelihood (what you’re actually doing as a grown-up): I am being the Michael Jordan of Chamber of Commerce marketing and communication. More specifically, I lead the marketing and communication effort to keep our membership informed about what’s happening in the Chamber via email marketing, newsletters and other publications, while also managing our Social Media, event marketing and website content strategy.
First PR job: While in college, I had the opportunity to work in the Abilene Christian University Office of Public Relations for four years, writing news releases and assisting with media relations. The job helped develop my writing skills, and I was able to learn from a few excellent mentors.
What you know now that you wish you’d known then: You’ll never know everything you need to know, but you need to keep learning anyway.
Best piece of advice you’ve ever received: Be confident in yourself.
Greatest professional or personal accomplishment: Professionally – Having the Grapevine Chamber of Commerce be recognized at the state level for Social Media marketing among Chambers of Commerce. Personally – Convincing my wife she should marry me.
If you weren’t in PR, you would be ______?: I think I would be some combination of an architect or interior designer.
Desired legacy: To be thought of as someone who loves God, loves family, loves others and always gives 110% to whatever the task may be.
Why did you originally join PRSA?: While in college, I was involved in PRSSA and always planned to get involved in PRSA after graduating to continue my professional development and network. It took me about four years to get there, but I’m glad I made the effort to get involved!
Finally, tell us about your hometown and what makes it cool: Arlington, Texas, is home to the National Office of American Mensa, the largest and oldest high IQ society in the world. I am not a member. On a slightly more serious note, I enjoyed growing up in Arlington because you’re always half way to anywhere in the DFW Metroplex.