A light-hearted and incomplete roundup of PR hits and misses from recent weeks. Our only agenda is to remind everyone how hard it is to do PR well—and how easy it is to get it wrong. Written by Jeff Rodriguez. GEORGIA ON THEIR MINDS: Several corporations, including Coca-Cola, have plunged into national politics, speaking out against […]
A light-hearted and incomplete roundup of PR hits and misses from recent weeks. Our only agenda is to remind everyone how hard it is to do PR well—and how easy it is to get it wrong. Written by Jeff Rodriguez. CLEANUP IN THE PRODUCE SECTION: After a Trader Joe’s worker wrote to the corporate office asking […]
Another photo-op idea that was all washed up Written by: Jeff Rodriguez, Historian They say a picture is worth—oh, never mind, you know that bit. This month’s column is not about the value of a great picture, but about the cost of a bad one. That’s what happened on January 9, 1971, when President Nixon […]
In attempting to hide a sex scandal, a Congressman nearly lost his shirt Written by: Jeff Rodriguez, Historian It’s not always easy to recognize quality public relations work. But it’s usually pretty easy to identify a bad PR move. Such was the case on December 10, 1974, when Congressman Wilbur Mills resigned from his position as […]
In 1966, a carmaker’s dubious PR strategy crashed and burned spectacularly Written by: Jeff Rodriguez, Historian When companies are confronted with bad publicity, they must decide how to respond; one option they might avoid is to make the situation worse. But that’s what happened on Nov. 30, 1965, when the book, “Unsafe at Any Speed: […]