In Need of a Cover-Up
In attempting to hide a sex scandal, a Congressman nearly lost his shirt Written by: Jeff Rodriguez, Historian It’s not always easy to recognize quality public relations work. But it’s […]
Author Archive for: hannahl-gfw
Entries by Hannah Lacamp
Braking Bad
In 1966, a carmaker’s dubious PR strategy crashed and burned spectacularly Written by: Jeff Rodriguez, Historian When companies are confronted with bad publicity, they must decide how to respond; one […]
Watershed Moment
How a daredevil’s plunge over Niagara Falls managed to be both a success and a failure Written by: Jeff Rodriguez, Historian Some people will go to any length to get […]
Whatever Floats Your Boat
The PR campaign that help sink a war hero’s presidential ambitions Written by: Jeff Rodriguez, Historian People often discuss politics using military terms. We refer to “campaigns” and “war chests,” […]
Something Clicked
Over the years, seat belt PR campaigns have helped save thousands of lives–despite our objections. Written by: Jeff Rodriguez, Historian This month’s column has some loose ends. For one, our […]