Entries by Maddie Thannum

Join us for our next GFW PRSA luncheon on Wednesday, June 12, at Colonial Country Club!

Employees are the center of our world in internal communications, but have you ever thought about treating them like a consumer? They are “buying” your company culture, priorities and mission. Join us on Wednesday, June 12 to hear from Crystal Forester, Senior Communications Manager, GM Financial, on how to leverage consumer marketing tactics to engage […]

Join us for our next GFW PRSA luncheon on Wednesday, May 8, at Colonial Country Club!

Join us for the next GFW PRSA luncheon, Wednesday, May 8, featuring guest speaker, Kim Speairs, APR, MBA, PCCA Director of Communications and Engagement.   Culture can be a major competitive advantage in a tight economy and even tighter job market. A company’s culture drives people’s behavior, engagement, innovation, customer service and its overall profitability. […]

He Just Needs Some Space: April PR History

Written by: Jeff Rodriguez, Historian Nobody really wants to look at your travel pictures. And this was particularly true on April 12, 1961, when Soviet cosmonaut Yuri Gagarin successfully completed the first orbit of Earth. Gagarin’s flight thrilled the Communists – but terrified just about everyone else. The U.S. was already fretting about the space race, as […]

Join us for our next GFW PRSA luncheon on Wednesday, April 10, at Colonial Country Club!

Over the past two decades, companies like Microsoft, State Farm, and Johnson & Johnson have used an understanding of customer jobs to create breakthrough innovations. A focus on the customer job has helped them to see beyond how things are done today to understand the value that customers seek. In this talk, Lance Bettencourt, professor […]

The Pajama Game: March PR History

Written by: Jeff Rodriguez, Historian Newlyweds do all sorts of memorable things for their honeymoon. But few can top the one that occurred in March 1969, when John Lennon and Yoko Ono held their “Bed-in for Peace.” The couple had secretly married on March 20. Knowing that the marriage announcement would attract widespread media attention, the couple […]