Entries by Richie Escovedo

Yes, You Can Measure a PR Campaign

As diversity chair for the Greater Fort Worth Chapter of the Public Relations Society of America, I was tasked with bringing in a guest speaker to discuss communicating with a diverse audience. (The luncheon was focused specifically on diversity in November during PRSA National’s Diversity Month.) I invited L. Michelle Smith, AT&T’s head of corporate […]

2015 Slate of Officers

On Wednesday, October 8, Fort Worth PRSA will hold its annual membership meeting during the monthly luncheon. The single agenda item is the membership vote on the 2015 slate of officers. Thank you to Chris Smith, Past President, and the nominations committee for enlisting nominees for next year’s chapter leaders: President – Michelle Clark, APR […]

Proposed Bylaw Change to Allow Non-APRs on PRSA Board of Directors

Members from across the U.S. will attend PRSA’s 2014 National Leadership Assembly on Saturday, October 11 in Washington, D.C. to discuss the State of the Society and issues facing our organization. Among the discussion items are proposals that would amend the bylaws to allow non-APR PRSA members on the Board of Directors. -> Fort Worth PRSA Chapter […]

PR lessons from ‘Kate’ and Tarrant Area Food Bank’s hunger campaign

The billboard asks a compelling question: What does hunger feel like? JustAskKate.org  It strikes me that putting a (cartoon) face to hunger with a compelling narrative is a creative way to generate curiosity and hopefully leads to awareness, donations, volunteers, etc. The video component is simple but effective: I reached out to Andrea Helms, Director of […]