Entries by Richie Escovedo

PRSA Assembly Highlights 2012 #prsaicon

PRSA Assembly Highlights 2012 Submitted by Andra Bennett House, APR National Board Even though the PRSA Southwest District does not have a district rep on the board (because no one ran), Blake Lewis, APR of Dallas was elected as National Treasurer. Blake will be an excellent “go-to” person for our district, if the need arises. PRServing America […]

Communicators as Change Agents

Linda Jacobson, APR (@LindaJacobson) shared her program on Change Management. Get the full presentation on Slideshare.[<a href=”http://storify.com/vedo/communicators-as-change-agents-engaging-and-enabli” target=”_blank”>View the story “Communicators as Change Agents: Engaging and Enabling the Organization” on Storify</a>]

5 Ways to Save Money on a Viral Video Project

This is cross-posted from chapter member and March luncheon speaker, Jamie Brown’s PR blog: Most public relations practitioners think of corporate video has high-dollar productions. However, the rules in today’s world of social media are such that creating a video for your organization doesn’t have to be expensive, and it can be just as valuable […]

Understanding organizational ethics: How PR professionals can steer a safe course

Image by clspeace via Flickr From PRSA’s Public Relations Tactics, Vol. 19, Issue 9/September 2009 By Linda Ld Jacobson, APR Ponzi schemes, bank failures and million-dollar bonuses. The public barometer of trust in U.S. corporations measured a frail 38 percent for informed publics, aged 35 to 64, according to a StrategyOne survey in December 2008. […]

The last PR stand

This post by Linda Jacobson, APR is cross-posted from her blog, The Saltlick. I’ve long been a proponent for ensuring that those who practice public relations need a sound ethical basis. Sooner or later, you’re going to have to make a decision that only you can make, whether it’s for a client or for a […]