GFW PRSA Luncheon: APR – Defining Standards of Practice for 50 Years


Join the Greater Fort Worth PRSA chapter to celebrate the 50th anniversary of the Accreditation in Public Relations designation. Speaker Douglas Cannon, Ph.D., APR + M, will use examples from his career to illustrate how APR has helped set practice standards and influenced how public relations people approach their work since 1964. Offering his work with The United Methodist Church in Texas as a case study, Cannon will focus on approaches to research to prepare for public relations activities, planning to reach well-defined objectives, implementation steps, and evaluation of results based on criteria established in advance.

Greater Fort Worth PRSA APRs and Fellows will also be honored at the lunch.

The APR is the public relations industry’s only national postgraduate certification. The voluntary credential assesses a candidate’s knowledge, skills and abilities in 60 areas of practice. They include research, planning, program evaluation, business literacy, ethics and management skills. The Universal Accreditation Board administers the APR program and includes representatives from eight public relations professional associations (including PRSA) and the Department of Defense. For more information about obtaining the APR designation, visit

Wednesday, April 9 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Online registration for this event.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speaker:

Douglas Cannon, Ph.D., APR + M
CannonDouglas Cannon, Ph.D., APR + M, has been Accredited in Public Relations since 1991 and is serving his second stint on the Universal Accreditation Board. From 2001 to 2007, he represented the Religion Communicators Council and helped re-engineer the Accreditation Examination. Since 2012, he has represented PRSA. He has helped launch the additional skill identifier for military communication (APR+M) and a new entry-level certificate for recent college graduates. Cannon teaches public relations at Virginia Tech. From 1984 to 2008 he was a communication executive for The United Methodist Church in Texas. Before that he worked as a print journalist in Ohio and Indiana and taught journalism in Kentucky. He served as a U.S. Army public affairs officer for 28 years (active and reserve) and retired as a lieutenant colonel in 2003.


GFW PRSA Celebrates 50 Years of APR

50AnnivLogoAPRIt’s time to break out the bubbly and balloons! The Greater Fort Worth PRSA chapter is celebrating the 50th anniversary of accredited in public relations (APR) this year and is planning to celebrate at an upcoming meeting.

Last year, the chapter introduced a local accreditation mentorship program, or LAMP. This year, the chapter has added an easy-to-use form on the accreditation page of the GFW PRSA site for those interested in earning the APR. To view, visit Potential candidates can request a mentor or ask questions about the process. Accreditation Committee co-chairs Carolyn Bobo, APR, Fellow PRSA, or Linda Jacobson, APR, will then assist with the request.

Those who have earned APR demonstrate commitment to the communications profession, to their clients, to their company or organization, and to themselves. Earning the APR is an individual achievement and is recommended for those who have been in the profession for five or more years. The chapter supports individual efforts and offers scholarships to those who successfully complete the process.

 APR Webinar—April 10

Do those three little letters after a colleagues’ name really spell success? Is Accreditation—and maintenance—worth the time and effort? What’s the ROI on APR, and does it pencil out? Join Sue Walton, APR, vice president for university and public affairs, University of North Dakota; Grace Leong, APR, managing partner, Hunter Public Relations and Steven Zenofsky, APR, assistant vice president and manager, public relations, FM Global, for a fast-paced webinar as they share concrete examples of how the APR took their career to the next level, and how it continues to deliver value. How the APR Can Boost Your Career is scheduled for April 10, from 2-3 p.m. CDT. Register here:

Westerman Named to 2013 College of Fellows

Gigi-WestermanLRGigi Westerman, president of Strategic Image, Inc., has been selected for induction into the College of Fellows in 2013 by the PRSA Board of Directors.

The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations profession and distinguished themselves through their experience and leadership in the public relations industry. Admission is open to public relations practitioners or educators with 20 years’ experience or more, hold the Accredited in Public Relations (APR) credential and have demonstrated exceptional capability and accomplishment in the practice or teaching of public relations. College of Fellows members also must exhibit personal and professional qualities that make them role models for other practitioners or educators.

A selection committee consisting of current College of Fellow members oversees the nomination of new Fellows. The committee solicited and reviewed applications and recommended this year’s group of candidates to the 2013 Board of Directors. The purpose of the College of Fellows is to recognize notable public relations leaders and to further the professionalism and reputation of public relations practice and education. College members provide mentoring for public relations professionals and students, support PRSA in the execution of its strategic plan specifically in the areas of advocacy and education, and create and sponsor a continuing education “Master Class” for advanced professionals each year during the PRSA International Conference.

The new Fellows will be formally inducted into the College at a dinner to be held Oct. 26, during the PRSA 2013 International Conference in Philadelphia.

Congratulations to Michelle Clark, APR!

MichelleClarkPortraitLRMichelle Clark, public information officer for Trinity River Authority of Texas and vice president of programs for the Greater Fort Worth Chapter of PRSA, recently earned the Accredited in Public Relations designation, or APR. Earning an APR is proof the professional has demonstrated broad knowledge, experience and judgment in the public relations field.

Clark’s achievement highlights the benefits of how peer-to-peer mentoring throughout the APR process can pay off in addition to the self-motivation required to complete the extensive review and testing.

“The encouragement I received from my mentors was essential to my earning the APR designation,” said Clark. “Having someone guide me through the process and urge me forward made all the difference. A more formal mentorship program for our chapter would provide the right kind of structure and direction for managing such a daunting task.”

The Greater Fort Worth Chapter recently introduced the Local APR Mentorship Program, or LAMP, designed to shine a light on the benefits of obtaining the APR while informing all chapter members about the process. In addition, the program offers guidance to those contemplating obtaining their APR and mentorship to those who have committed to the process.

Established in 1964, the APR is a mark of distinction for public relations and public information professionals who demonstrate their commitment to the profession and to its ethical practice. The APR designation, overseen by the Universal Accreditation Board, is earned after rigorous testing of knowledge, skills and abilities in public relations.

GFW PRSA Introduces LAMP: Local Accreditation Mentorship Program

APRLogo-LRThe Greater Fort Worth Chapter of PRSA is committed to helping APR candidates achieve their goal of accreditation. That’s why the chapter’s Accreditation Committee has created the new Local APR Mentorship Program, or LAMP.

The purpose of LAMP is to shine a light on the benefits on obtaining the Accredited in Public Relations designation. At the same time, the chapter will be positioned to offer mentorship and guidance to those who are interested in obtaining their APR.

Accreditation Committee co-chairs Sandra Brodnicki, APR, and Linda Jacobson, APR, will roll out the program throughout the coming year to culminate in the official 50th anniversary in 2014 of the profession’s only national post-graduate certification program.

With the help of PRSA members Chip Hanna, Margaret Ritsch, APR, Richie Escovedo, Chris Bryan, Bill Lawrence, APR, Fellow PRSA, and Andra Bennett-House, APR, the pair introduced the program during the chapter’s April 10 luncheon. Andra Bennett-House, APR, brought down the house with “I Want You After My Name,” which was performed to the tune of “I’ve Got You Under My Skin.” (See video below.)

In addition, the team presented its case via a Saturday Night Live-inspired presentation, the Accreditation News Network (ANN), at Colonial Country Club in Fort Worth. Special thanks goes out to Roxo Student LyTer Green, a senior at Texas Christian University, who provided much-need b-roll that answered the question, “What is an APR?”

If you are a prospective APR candidate and would like more information, visit or contact Sandra at 817-572-1556 or or Linda at 817-228-1862 or