Beth Lamb and Jessamy Brown

GFW PRSA Members Represent Chapter at PRSA Southwest District Conference

Beth Lamb and Jessamy Brown

L-R: Beth Lamb, APR, and Jessamy Brown, APR

Special thanks to PRSA Southwest District Chair, Beth Lamb, APR, for all of her help in planning and leading the PRSA Southwest District Conference, and GFW PRSA President-Elect Jessamy Brown, APR, and the team from Cook Children’s for representing our chapter at the conference in Oklahoma City in June.

Cook Children’s team.

Cook Children’s team.

PRSA College of Fellows

PRSA Welcomes 17 New Members into Its College of Fellows in 2022

NEW YORK, July 13, 2022 – PRSA, the nation’s leading professional organization serving the communications community, announced today the election of 17 new members into the College of Fellows, comprised of more than 700 leading professionals and educators, each of whom has left a significant footprint on the public relations profession.

“I thank these members for their generous contributions to the communications profession,” said Dr. Felicia Blow, APR, 2022 PRSA Chair. “The process is rigorous for College of Fellows applicants, and I commend each of them for their superior efforts in attaining this achievement. I extend a hearty congratulations to the Class of 2022 for their inspiring service, leadership and commitment to our industry and their fellow communicators.”

The 2022 inductees are:

Ellen Averill, APR, Fellow PRSA, Vice President Communications & Strategy, Tulsa Zoo Management, Inc.; Tulsa, Oklahoma
Sandra R. Brodnicki, APR, Fellow PRSA, Partner, The S & G Group; Arlington, Texas
Jeremy C. Burton, APR, Fellow PRSA, Vice President for Connection, The Voice of the Martyrs; Bartlesville, Oklahoma
Clark P. Dumont, M.S., APR, Fellow PRSA, Principal & Counselor, Dumont Communications; Las Vegas, Nevada
Jamie D. Floer, APR, Fellow PRSA, Communications Manager, Toho Water Authority; Kissimmee, Florida
Kelly C. Gaggin, PhD, APR, Fellow PRSA, Assistant Teaching Professor, Syracuse University; Fayetteville, New York
Lauren Green-Caldwell, APR, Fellow PRSA, Vice President Communications, CCMO, National Jewish Health; Denver, Colorado
J. Elyse Hammett, APR, Fellow PRSA, Vice President, Marketing and Communications, Community Foundation for Greater Atlanta; Atlanta, Georgia
Wendy Shill Kurtz, APR, Fellow PRSA, Founder and President, Elizabeth Charles & Associates, LLC; Winter Garden, Florida
Kena L. Lewis, APR, Fellow PRSA, Senior Director, Public Affairs & Media Relations, Orlando Health; Orlando, Florida
Debra Peterson, APR, Fellow PRSA, President, Comm365; Overland Park, Kansas
Sally Ridenour, APR, Fellow PRSA, Chief Content Strategist, Oregon Department of Transportation; Salem, Oregon
Tracy Schario, APR, Fellow PRSA, Senior Manager and Department Head, External Communications, MITRE; White Stone, Virginia
Bey-Ling Sha, Ph.D., APR, Fellow PRSA, Dean, College of Communications, California State University, Fullerton; Fullerton, California
Pamela Thompson, MBA, APR, Fellow PRSA, Manager of Internal Communications, AllianceRx Walgreens Prime; Wylie, Texas
Laura Moore Van Hoosier, APR, Fellow PRSA, Assistant Vice President, Public Relations & Communications, Cook Children’s Health Care System in Fort Worth, Texas; Grapevine, Texas
Rebecca M. Villarreal, APR, Fellow PRSA, Executive Director of Communications, New Braunfels Independent School District; New Braunfels, Texas
The College of Fellows Class of 2022 will be honored during a virtual celebration on Sunday, November 6, and Inducted at the College of Fellows Induction Celebration at the Gaylord Texan Resort & Convention Center on Saturday, November 12.

Members of the College of Fellows serve in PRSA Chapter, District, Professional Interest Sections and National leadership positions. To qualify for admittance, the communications professional must be a current PRSA member, have at least 20 years of PR and communications experience, hold the Accredited in Public Relations (APR) credential and have demonstrated superior professional performance in the practice/teaching of public relations.

About PRSA
The Public Relations Society of America (PRSA) empowers its members to succeed at every stage of their careers through a wide breadth of professional development, networking and leadership opportunities. Guided by its Code of Ethics, PRSA is collectively represented by 110 Chapters and 14 Professional Interest Sections, as well as on nearly 375 college and university campuses in the U.S., Puerto Rico, Argentina, Colombia and Peru through its student organization, the Public Relations Student Society of America (PRSSA). PRSA’s signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.

# # #

Media Contact:
Rod Granger
(212) 460-0307
rod.granger@prsa.org

PRSA College of Fellows

PRSA College of Fellows

Emmitt Smith

Pro Football Hall of Fame Running Back Emmitt Smith to Keynote at ICON 2022

We’re excited to report that professional football icon Emmitt Smith, one of the greatest ever to play the game, has joined the keynote speaker lineup for , taking place Nov. 13-15 at the Gaylord Texan Resort and Convention Center in Grapevine, Texas.

During his 15 seasons as a running back in the National Football League, Smith set records that still stand today. His impressive resume includes three Super Bowl championship rings with the Dallas Cowboys, induction into the Pro Football Hall of Fame in 2010 and his 2019 selection to the prestigious NFL 100 All-Time Team.

“Emmitt Smith is a proven leader, mentor and role model both on and off the football field,” noted Dr. Felicia Blow, APR, 2022 PRSA Chair. “And while he’s most widely known for setting rushing records, running successful businesses, providing educational opportunities to underserved youth and, yes, ‘dancing with the stars,’ he is also an expert communicator. The advice and counsel Emmitt will share will provide valuable insights to all strategic communications professionals, and we look forward to having him share his expertise and experience.”

In a conversation at ICON 2022 with Gary McCollum, an author, activist, mentor and former SVP and GM at Cox Communications, Smith will share winning strategies on a wide variety of topics. He will discuss how communications professionals can protect, manage and enhance brand reputation; resources and tools he uses to positively and strategically impact and develop his businesses and charities; and the DEI challenges and opportunities communicators face in today’s fraught political climate, among other subjects of importance to all practitioners.

After his playing days, Smith served as a football analyst and then took his television career a step further when he won the third season of ABC’s “Dancing with the Stars.” Smith also added author to his list of accomplishments, publishing “Game On,” which outlines the principles that helped him succeed both on and off the field.

Smith now runs several companies involved in real estate, construction and technology. He is active in charitable outreach in the Dallas area and on a national level, providing educational opportunities and unique experiences for underserved youth.

Last year, Smith became a co-owner of a NASCAR team partnering with Jesse Iwuji Motorsports for the 2022 NASCAR Xfinity Series season. A major theme of Smith and Iwuji’s partnership centers on STEM education for lower-income communities and diversity and inclusion initiatives within the sport of NASCAR.

At ICON 2022, Smith joins a dynamic keynote speaker lineup that also includes Academy Award-winning actress and trailblazing activist Marlee Matlin as well as award-winning journalist and bestselling author Katty Kay.

Register now to enjoy discounted saver rates.

Support our Monthly Programming

Sponsor a Fort Worth PRSA program for $250. Our average attendance at each meeting is approximately 45 PR and marketing professionals.  

Benefits include:

  • Logo and link to your website included in the meeting invitation and Fort Worth PRSA monthly newsletter, which are distributed to approximately 500 PR/marketing professionals
  • Logo and link to your organization’s website/social media placed on Fort Worth PRSA website/social media during month of sponsorship
  • Organization introduction at luncheon by PRSA president, along with up to 2-minute time slot for organization representative to give elevator speech and/or giveaway(s)
  • Information about company placed at attendee seats
  • One complimentary guest lunch provided to the organization

For more information, contact Abbey Dudek via email here.

Last Month in PR || May/June 2021 NewsWorthy

A random and humorous roundup to remind you how hard it is to get this job right—and how easy it is to get it wrong. Written by Jeff Rodriguez.

The reviews are in: The Hollywood Foreign Press Association (HFPA), hosts of the Golden Globe film awards, is embroiled in a dramatic story of its own. The organization is facing multiple allegations of ongoing, widespread sexism and racism, several stars have announced their intent to boycott the show, and NBC has canceled plans to air the 2022 ceremony. The HFPA has responded by acknowledging that systemic reform “is long overdue,” and released a plan to increase diversity, restrict the “gifts” members can receive and require diversity training for the members. Regrettably, they have yet to apologize for giving the Best Drama Award to “Avatar” over “The Hurt Locker.”

About-faces: The CDC continues to take lumps for its seemingly inconsistent mask messaging. One physician said the new guidance has caused “a giant mess,” and one national news magazine’s cover headline was “Mask Confusion.” Many people seem ready to be done with masks—and so is our cat.

False start: Japanese Olympic officials are excited about the impending games, but Japanese citizens are not. Two-time Japanese Olympic medalist Yuko Arimori publicly criticized the planning committee for a lack of transparency. “The organizers have had the past year to communicate with the public,” he said, “and yet public opinion hasn’t changed.” The U.S. has offered to assist by sending Ryan Lochte as a goodwill ambassador.

Out of Context (a recurring feature): Former Senator Rick Santorum, trying out his new role as a history teacher, told a group of students, “We birthed a nation from nothing. I mean, there was nothing here.” Native Americans could only assume that “Nothing” was the name of an obscure tribe in Massachusetts.

Silver Spoon, indeed: Former child actor Ricky Schroder decided to film himself at a Costco lecturing the store manager about their masking policy. Schroder later posted a video apologizing for his action, and asked if he can still redeem his reward points.

Please close the Windows: Bill and Melinda Gates simultaneously posted respectful, duplicate messages on their social media about their plans to divorce. “We no longer believe we can grow together as a couple,” they wrote. It was later reported that Bill may have been involved in some sexual improprieties, but no word yet on if he had been infected with a virus.

Past his Prime: Celebrity Chef Guy Fieri posted a video noting that Jeff Bezos had not contributed to his campaign to benefit restaurant industry workers. On the positive, Bezos did offer each restaurant worker one free month of Amazon Prime.

Central Emotional Intelligence Agency:  The CIA released a new recruitment video which is being maligned (and praised) for being a little too … well, something. In the ad, a female agent says, “I am unapologetically me. I want you to be unapologetically you.” The ad prompted Sen. Ted Cruz to comment, “If you’re a Chinese communist, or an Iranian Mullah…would this scare you? We’ve come a long way from Jason Bourne.” Cruz reportedly also was upset later on, when he learned that Iron Man is not real, either.

Follow the tweeter: In what may be a first, the Israeli Army used social media to coordinate a highly effective attack on Hamas. The Israelis falsely tweeted that they were currently launching a major attack on the Gaza Strip, which was widely picked up by local media. The news prompted the Hamas forces to rush forward to defend the area—at which point Israel really did launch an attack.

Giving it a shot: With COVID vaccination rates reportedly slumping among Republicans, a group of GOP lawmakers have made a video encouraging people to get the vaccine. One politician said getting vaccinated will help “end the government’s restrictions on our freedoms.”

TWITS
The roundup of social media posts that have since been deleted—or should be.

  • A South Carolina volunteer fire chief resigned after a post urging police to “stop responding to these black neighborhoods,” saying it’s better if “they eventually kill each other.”
  • Pastor Greg Locke tweeted that White House spokeswoman Jen Psaki is a “treasonous witch.”
  • Model Chrissy Tiegen publicly apologized for previously harassing a reality TV star online. “I’m mortified and sad at who I used to be,” she tweeted.
  • North Carolina Congressman David Rouzer, finding that a Hardee’s was closed due to no staff, tweeted, “This is what happens when you extend unemployment benefits for too long and add a $1400 stimulus payment to it.” His post drew thousands of reactions, many criticizing him for thinking people could live on a single $1,400 payment. And one person responded, “Nah bud, it’s what happens when companies don’t pay enough for what the job requires.”
AND A FEW HITS…
The band 10,000 Maniacs announced on social media that they were resuming touring. One former fan responded that, without former leader singer Natalie Merchant, the band has lost its “gravitas.” The band directly responded to the disgruntled fan with this post: “We’ll make you a deal. We’ll buy tickets for you and a guest to our next weekend of shows at NYC. Steven will even buy you drinks after the show, and you can tell us where our gravitas has gone. You might even like it. And in that case, you buy the drinks! Be warned, the band is serious about playing but they enjoy it as well. You might see some smiles and even laughter on stage.”For a variety of reasons, it is a difficult time to be a police officer right now. The situation prompted Atlanta Police Officer Kelvin Dingle to post a clip of himself on TikTok, saying, “I am tired of every time I wake up in the morning, there’s someone else polarizing the fact that maybe law enforcement is just not a good thing. All of us are not bad… Most of us are not. There are bad people in every career. I give everything.” The clip has been viewed more than 1.4 million times.COVID made a mess of the year for many high school graduates, but Graham Williams, the owner of a gift company, found a nice way to offset some of the sadness. He compiled a book filled with life lessons and advice he collected from Colorado celebrities and personalities, everyone from elite athletes to civil servants. A legislator encouraged the grads to “Question everything and never turn down an adventure,” and five-time Olympian Missy Franklin advised, “Passion and love will take you further and fulfill you more than anything else will.” “High schoolers have really had a tough time and shown their mettle,” Wilson said, “and we’ve got a platform where we can use the tools we have to put a gift in front of all of them.”

QUOTE
“In a world you can be anything, be kind, because you are all no better than the cleaner.” – Julie Cousins, a 67-year-old office cleaning lady, in a hand-written note she gave to a bank manager, who apparently had been quite harsh with her the day before. Her son shared the letter on Twitter, and it has earned more than 150,000 likes.