April 2016 Luncheon

April 2016 Luncheon

APR: Everything You Want to Know and More

Join us on Wednesday, April 13, at the City Club of Fort Worth, as we play a game of Jeopardy to learn all about the APR process.

Register today!

The APR process remains a mystery and can be intimidating. Let our chapter APRs unveil the mystery for you in an entertaining way. Three contestants will be chosen to play and winners will receive some special prep work from our chapter APRs to prepare them for the process.

We will also honor our new and existing APRs with a pinning ceremony. Join us as we celebrate this distinguished honor.

March 2016 Member Spotlight: Laken Rapier

March 2016 Member Spotlight: Laken Rapier

Laken Rapier - headshotName: Laken Avonne Rapier

Job Title/Company: Public Relations and Social Media Coordinator, Justin Brands, Inc.

College/Degree/Graduation Date: University of Kansas / Bachelor of Science in Journalism / May 2013

Hometown: Flower Mound, Texas

Position within GFW PRSA (i/a): I help tweet during luncheons and events on occasion 🙂

Childhood ambition (what did you want to be when you grew up?): Growing up, I wanted to be a chef. I loved watching Food Network and insisted on visiting Emeril Lagasse’s restaurant in Orlando during a family vacation to Disney World and Universal Studios at age 8.

Current livelihood (what you’re actually doing as a grown-up: Public Relations and Social Media Coordinator

First PR job: I handled press and communications for a Member of Congress on Capitol Hill.

What you know now that you wish you’d known then: Identify what works for you, in order to be and give the best that you can. Recognize that sometimes you need a break or change of pace to make sure you’re always coming at your work in the most creative and energetic way you can, while giving not just 100%, but the best 100% you can give.

Laken RapierBest piece of advice you’ve ever received: I’ve received a lot of good advice. Here are some of my favorites that I remind myself of often: Actions create opportunities. Listening is very different from hearing. Use all your vacation days, because everyone needs time to recharge.

Greatest professional or personal accomplishment: One of the accomplishments I’m most proud of is having an article I wrote nominated for a Hearst Award.

If you weren’t in PR, you would be: An attorney

Desired Legacy: My desired legacy is to be bigger than myself. I hope when I’m not present people still know what’s in my heart.

Why did you originally join PRSA? I joined PRSA after attending a few events with some coworkers. I found it was a great way to meet other PR professionals in the community, while continuing to learn and keep up with industry trends.

Finally, tell us about your hometown and what makes it cool.Flower Mound is a sleepy town, so much in fact that people I went to high school with made a music video about it lacking excitement. Is that cool?

March 2016 Membership Mixer

March Mixer 2016
It’s time for Greater Fort Worth PRSA’s annual March Membership Mixer!

Join us Wednesday, March 23, from 5:30-7 p.m. on Bar Louie’s rooftop patio for a night of drinks, food and relaxing. Members who bring a guest will be eligible for door prizes from local restaurants. The cost is $5 per person. Register today: www.cvent.com/d/0fq281/1Q.

 

January 2016 Luncheon

Jake BatsellJoin the Greater Fort Worth PRSA Chapter on Wednesday, January 13, as Jake Batsell, assistant professor at Southern Methodist University, discusses the changing relationship between journalists and their audiences in a program tilted, “Engaged Journalism: Connecting with Digitally Empowered News Audiences.” [Registration Now Open]

Batsell spent two years visiting innovative news organizations that were experimenting with new methods to connect with – and yes, monetize – their readers, viewers and digital users. Batsell conducted interviews with more than 100 journalists across the United States and United Kingdom for his recent book, Engaged Journalism: Connecting With Digitally Empowered News Audiences (New York: Columbia University Press, 2015).

Batsell ultimately concludes that, for news providers to survive, they must constantly listen to, interact with and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

October 2015 Luncheon

Luncheon

“Moving PR Measurement Forward”
October 21 – GFW PRSA Half-Day Professional Development Program & Luncheon
Presented by: Marianne Eisenmann, inVentiv Health Public Relations Group

Join the Greater Fort Worth PRSA on Wednesday, Oct. 21, for a half-day professional development program and luncheon featuring Marianne Eisenmann, head of research and analytics at inVentiv Health Public Relations Group, who will join us from New York City to discuss “Moving PR Measurement Forward.”

Nearly everyone agrees on the value of PR measurement, but doing something about it can still be a challenge. This session will focus on identifying steps you can take to put measurement into action, including applying the Barcelona Principles and PR standards, using an integrated approach to measurement, measuring relationships and incorporating best practices for practitioners at all levels.

Click here to register!

The morning program will consist of:

  • Revisiting standards: Barcelona Principles 2.0
  • Setting measureable objectives
  • Establishing benchmarks
  • Achieving actionable measurement
    • AVEs and the AMEC Valid Metrics Framework
    • Integrated measurement
    • Measuring intangibles
  • Exploring PR measurement standards for traditional and social media

The lunch session, titled “Measurement Rules,” will include:

  • Barcelona Principles 2.0
  • Putting the Principles into action
  • Best practices in evaluating PR programs

Schedule:

  • 8 a.m. – Seminar Registration/Networking
  • 8:30-11 a.m. – Professional Development Seminar (approximately 11-11:20 a.m. Q&A followed by room changeover for luncheon)
  • 11:30 a.m.-12 p.m. – Luncheon Registration/Networking
  • 12-1 p.m. – Annual Membership Meeting & Luncheon Program

Marianne Eisenmann - headshotAbout Marianne Eisenmann
Marianne Eisenmann is head of research and analytics at inVentiv Health Public Relations Group, where she leads a team that focuses on research as the foundation for the development of communications strategy and planning and commits to delivering evidenced-based public relations. She and her team work with leading global companies, such as Amgen, Boehringer Ingelheim, J&J, Novo Nordisk and Pfizer.

An established thought leader in communications research and measurement and an elected member of the Institute for Public Relations Measurement Commission, Eisenmann led the development of the standards for traditional media measurement and, together with her co-authors, received the 2014 Jackson Sharpe Award for research testing their reliability. She received the Jack Felton Golden Ruler Silver Merit Award, an AMEC Communication Effectiveness Award and PR Daily’s Best PR Research Award, for her METRIC Model for measuring engagement. She was also included in PharmaVOICE’s 2012 list of the “100 Most Inspiring People” in the life sciences industry.

Eisenmann’s career in communications and public relations has had an international focus, including positions in Washington, D.C.; Beijing, China; Hong Kong; and New York. She has an MBA from George Washington University and a BA from St. Lawrence University in New York State. She is a member of the IPRA United Nations Department of Information Advisory Group and the International Association for the Measurement and Evaluation of Communication.