Pushing Boundaries in a Digital World

BusinessWomanCellLRIn the analog era, public relations professionals held a firm grasp of the designated spokesperson role. But in our current digital world, anyone can inadvertently become a spokesperson, and many work groups outside of public relations can see a benefit from using new media. Public relations experts can be a tremendous resource to their clients and organizations by providing appropriate guidance on everything from social media policies and business applications to new platforms, key messaging and analytics.

Join Chip Hanna, GFWPRSA digital media chair and interactive account director at the Balcom Agency, along with Lesley Dupre and Ali Lamb, also from Balcom, as they present case studies and best practices for getting the most out of new media by pushing beyond the traditional boundaries of public relations.

Wednesday, June 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Chip Hanna
ChipHannaChip’s “What’s Next?” approach to branding has gotten him featured in Fort Worth Magazine, the Digital PR Guidebook, the Fort Worth Star-Telegram and the Fort Worth Business Press. He’s also the digital media chair for Fort Worth PRSA. Chip earned his BS in journalism from TCU and in 2005 made himself at home at Balcom, where he has electrified digital brand strategies for Justin Boots, Norman Regional Health System, Cash America and TCU Neeley School of Business.

Ali Lamb
Ali-LinkedInA country girl and a part of the social media world since its inception, Ali was Balcolm’s ideal choice to manage social media strategy and voice for several of our clients, including Justin Boots, Nocona Boots and Tener’s Boots. Ali joined the Balcom family in 2011, having worked with many small businesses and large corporations from Epic Helicopters to ThinkFinance. In her last position as the social media and digital PR strategist at the Marketing Zen Group, her clients included Dallas YMCA, Capital One Bank and Sal’s Pizza. Originally from Draper, Utah, Ali earned her Bachelor of Science in advertising and public relations at TCU, where she is now a frequent guest speaker.

Lesley Dupre
Lesley Dupre headshotLesley brings a strong PR background and social media sixth sense to the agency. Formerly the public relations coordinator for Object 9 in Baton Rouge, for clients including LSU Continuing Education and EATEL, she volunteered as social media manager for the regional conference of the Public Relations Association of Louisiana. Lesley put both sets of skills to work when she joined the Balcolm Team in 2010 to craft and deliver messages for clients including Tony Lama Boots and Cash America International.

 

 

And the winner is…Worthy!

Worthy-AwardsSiteCongratulations to all 2013 Worthy Awards Winners!

Approximately 150 members of the Greater Fort Worth Public Relations Society of America and honored guests assembled at the Fort Worth Club April 25 for the Worthy Awards, and to honor the Greater Fort Worth Public Relations Society of America chapter Communicator of the Year – Fort Worth Mayor Betsy Price.

The chapter is honoring Price for her “open, constant communication” and her “push to make city processes and procedures more transparent,” said Chris Smith, the chapter’s president. The chapter established the Communicator of the Year recognition in 2012 as part of the annual Worthy Awards, which honors excellence in the strategic communications field in the Fort Worth region. Sponsored by the Fort Worth Business Press, the Communicator of the Year recognizes a community member outside the public relations profession who demonstrates leadership and effective communication when involved in a major event or issue affecting the Fort Worth region.

The chapter’s board of directors considered a number of nominations before voting, and Price won by a significant margin. “Since she was elected Mayor in June of 2011, Mayor Price has been listening to the people and putting ideas into action,” Smith said. “She’s been out there, literally and figuratively. She’s ‘out there’ in the media and speaking at numerous local events. She’s ‘out there’ with her Walking Town Halls. She’s ‘out there’ on the Fort Worth trails – usually on her bicycle.” For more information, visit http://fortworthprsa.dividesignpros.com/prsa-recognizes-mayor-price.

The Worthy Awards competition received 100 entries this year in categories ranging from videography and website content to crisis communication and media relations. Judges for Programs and Tactics categories were members of the Las Vegas Valley Chapter of PRSA from Las Vegas, Nevada. Judges for Academic categories were members of faculty of the Gaylord School of Journalism and Mass Communications, University of Oklahoma in Norman, Oklahoma.

Please see below for a list of 2013 Worthy Awards winners. To access a PDF of the information below, click here. To view the list of 2012 Worthy Awards winners, click here.

Best of Show

Gigi Westerman, Strategic Image, Inc., Shannon Wingo, Tarrant County Public Health, Ann Salyer Caldwell, Tarrant County Public Health

STRATEGIC COMMUNICATIONS PROGRAM: Breastfeeding WORKS – A strategic internal communications campaign designed to train supervisors, educate expectant parents and families and garner support for a new Tarrant County Public Health worksite lactation policy.

Programs

COMMUNITY RELATIONS

  • Worthy Award: Balcom Agency – NTE Mobility Partners and LBJ Express
  • Award of Excellence: Beth Hutson, Sohana Kutub, Hutson Creative Group, Inc. – Advocacy campaign, Arts Council of Fort Worth and Tarrant County
  • Award of Achievement: Lisa Lankes, Tom Feller, Tassie Munroe, Justin Brands – Calf Scramble at the Fort Worth Stock Show

CRISIS COMMUNICATIONS

  • Worthy Award: Yolanda Walker, Cash America – Ohio Reimbursement Program reputation management

INTEGRATED MARKETING COMMUNICATIONS

  • Worthy Award: Balcom Agency – Dead Sea Scrolls and the Bible-Ancient Artifacts, Timeless Treasures Exhibition, Southwestern Baptist Theological Seminary
  • Award of Excellence: Margaret Ritsch, APR, TCU Schieffer School of Journalism – Purple in Portuguese-Branding a New Student Agency at TCU
  • Award of Achievement: Lisa Lankes, Megan Force, Lauren Quiroz, Justin Brands – Call of the Wild, Chippewa Boots promotion

INTERNAL RELATIONS

  • Worthy Award: Gigi Westerman, APR, Strategic Image, Inc., Shannon Wingo, Tarrant County Public Health and Ann Salyer Caldwell, Tarrant County Public Health-Breastfeeding WORKS, Tarrant County Public Health
  • Award of Excellence: Lisa Lankes, Donna Lasater, Monica McCall, Justin Brands – Justin Disaster Recovery Memorial Fund for Joplin Tornado

PUBLIC SERVICE

  • Worthy Award: Liz Heck, Jennifer Henderson, J.D., Jennifer Wersal, Susan G. Komen for the Cure’ Greater Fort Worth Affiliate – Susan G. Komen for the Cure ” Greater Fort Worth Affiliate Race for the Cure
  • Award of Excellence: Barbara Griffith, Fort Worth Independent School District – It’s Not OK anti-bullying initiative

SPECIAL EVENTS & OBSERVATIONS

  • Worthy Award: Sarina Klaver, Lockheed Martin Missiles and Fire Control – Malcom Baldrige National Quality Award
  • Award of Excellence: Taylor Huynh, Julie Hoppe, Brenna Witt, Trinity River Authority of Texas – Employee Recognition Event to Build a Positive Work Culture
  • Award of Achievement: Cosmin Ghiurau, Ricky Cadden, Paige Guyton, RadioShack – Radio Shack Cyber Monday

SPECIAL PUBLIC RELATIONS PROGRAM

  • Worthy Award: Gigi Westerman, Strategic Image, Inc., Sandy Knott, Graphic Artist, Ann Salyer Caldwell, Tarrant County Public Health – College in Color, Tarrant County Public Health
  • Award of Excellence: John Kent, Mark Lewis, Lockheed Martin – Joint Light Tactical Vehicle Engineering and Mechanical Development contract support
  • Award of Achievement: Claire Bloxom, Concussion, Richard Maxwell, Joan Hunter, The T – Transport Yourself, Trinity Railway Express and Main Street Arts Festival, Fort Worth Transportation Authority

TACTICS

ADVERTORIAL

  • Award of Excellence: Liz Heck, Jennifer Henderson, J.O., Kathie Russell, Plaza Medical Center – First Percutaneous Clot Removal Without Open Heart Surgery in Texas, Plaza Medical Center of Fort Worth

ANNUAL REPORT

  • Worthy Award: Shara Kelley, Jennifer Perez, Rebecca Slack – Singleness of Purpose/2011-2012 Fort Worth ISD Annual Report
  • Award of Excellence: Julie Payne. Jill King, Randena Hulstrand – UNT Research, University of North Texas
  • Award of Achievement: LifeGift Team, Balcom Agency – LifeGift Annual Report / Calendar

ARTICLE/ COLUMN

  • Award of Achievement: Andra Bennett House and David A. House, Fort Worth Chamber of Commerce – AA Is on a Return to Profitability Op/Ed

BLOG

  • Worthy Award: Balcom Agency – A Fit for Every Foot (or Calf), Justin Boots

E-NEWSLETTER

  • Award of Excellence: Balcom Agency, Texas Health Resources – TEX employee newsletter

BROCHURE

  • Worthy Award: Balcom Agency – Dead Sea Scrolls and the Bible-Ancient Artifacts, Timeless Treasures, Southwestern Baptist Theological Seminary
  • Award of Excellence: Balcom Agency -Brand book, Professional Compounding Centers of America Pharmaceuticals
  • Award of Achievement: Shara Kelley, Jennifer Perez -2013-14 Choices, Fort Worth Independent School District

COMMUNITY RELATIONS, ONE-TIME EVENT

  • Worthy Award: Balcom Agency – Tarrant County Non-Profit Awareness
  • Award of Excellence: Susan Frye, Norman Robbins, Joe LaMarca, Lockheed Martin Aeronautics – Lockheed Martin Aeronautics Employees Reaching Out (AERO) Club employee giving campaign
  • Award of Achievement: Barbara Griffith, Fort Worth Independent School District – Singleness of Purpose/ State of Education Superintendent’s Report

MEDIA EVENT

  • Worthy Award: Liz Heck, Jennifer Henderson, J.D., Kristen Bostick, Goodwill – Mortgage-free home for deserving veteran, Goodwill Industries of Fort Worth
  • Award of Excellence: Liz Heck, Jennifer Henderson, J.O., Jennifer Wersal, Susan G. Komen for the Cure’ Greater Fort Worth Affiliate – Concert for the Cure
  • Award of Achievement: Liz Heck, Jennifer Henderson, J.O., Jennifer Wersal. Susan G. Komen for the Cure’ Greater Fort Worth Affiliate – Fort Worth Stock Show & Rodeo Goes Pink

MEDIA RELATIONS ONLINE NEWSROOM

  • Worthy Award: Lisa Albert, TCU Marketing and Communications Online Newsroom Redesign
  • Award of Excellence: Yolanda Walker, Cash America – Cash America News Site Overhaul

NEWS RELEASE, PITCH, STORY ANGLE

  • Worthy Award: Liz Heck, Jennifer Henderson, J.O., Kathie Russell. Plaza Medical Center – First Percutaneous Clot Removal Without Open Heart Surgery in Texas, Plaza Medical Center of Fort Worth
  • Award of Excellence: Bill Lawrence. APR. Fellow PRSA, Pam Lawrence, Lawrence and Associates – Violent Motion-Frederic Remington’s Artistry in Bronze, Sid Richardson Museum
  • Award of Achievement: Liz Heck, Jennifer Henderson, J.O., Kristen Bostick, Goodwill Industries of Fort Worth – End of Year Donations

MAGAZINE, EXTERNAL AUDIENCE

  • Award of Excellence: Julie Payne, Jill King, Randena Hulstrand – The North Texan alumni magazine. University of North Texas

NEWSLETTER, INTERNAL AUDIENCE

  • Worthy Award: Christina Kuhl, Jeffrey Neu, XTO Energy, Allyson Cross, GCG – The Flowline newsletter, XTO Energy Inc.

SOCIAL MEDIA

  • Worthy Award: Balcom Agency – Tomlyn Lend a Paw shelter program
  • Award of Excellence: Balcom Agency – The Inner Gypsy Facebook promotion, Justin Boots
  • Award of Achievement: LyTer Green, Gage Grammer,  Allen Kellogg,  Roxo/ TCU Lone Star Film Festival
  • Award of Achievement: Balcom Agency – digital billboards, Justin Boots

VIDEO-INTERNAL

  • Worthy Award: Charles Ellis, Scott JuVette, Rebecca Slack, Fort Worth Independent School District – Words to Wheels
  • Award of Excellence: Paige Blankenship, Cash America – Behind the Solution employee spotlight
  • Award of Achievement: Barbara Griffith, Scott JuVette, Rebecca Slack, Fort Worth Independent School District – Gold Seal Schools and Programs of Choice

VIDEO-PROFESSIONAL SERVICES

  • Worthy Award: Bud Force, Ultralight Films -Texas Wildlife Company, water feature designers
  • Award of Achievement: Charles Ellis, Scott JuVette, Edward Spears, Fort Worth Independent School District – print services promotion

VIDEO-PUBLIC SERVICE ANNOUNCEMENT

  • Worthy Award: Liz Heck, J.O., Matt Munson, Red Productions, Jennifer Wersal, Susan G. Komen for the Cure Greater Fort Worth Affiliate – Susan G. Komen for the Cure Greater Fort Worth Affiliate Race for the Cure
  • Award of Excellence: Carol Murray, APR, Sharron Conrad, Vishal Malhotra, Sixth Floor Museum at Dealey Plaza – Vote on Tuesday Nov. 6
  • Award of Achievement: Jenny Sanders, Tracy Bristol, TCU, Red Productions, Schaefer Advertising – Big XII Inaugural Season

VIDEO-EXTERNAL

  • Worthy Award: Yolanda Walker, Cash America – I Am a Cash American
  • Award of Achievement: Balcom Agency – MetGuard Shield, Justin Original Work Boots

SPECIAL WRITING PROJECT

  • Worthy Award: Chris Smith, Smith Communications – White Paper: Environmental Non-Government Organization Perspectives on Carbon Capture and Storage
  • Award of Excellence: Judy Everett Ramos, Hurst-Euless-Bedford Independent School District – Crisis Communications Guide
  • Award of Achievement: Lisa Lankes, Scott Milden, Lauren Quiroz, Justin Brands – Original Chippewa Press Kit

WEBSITE

  • Worthy Award: Viqui Litman and Dan Purschwitz, Freese and Nichols – Freese and Nichols Intranet
  • Award of Excellence: Balcom Agency, Balcom Agency  – Modern Art Museum of Fort Worth
  • Award of Achievement: Andra Bennett House, Minh Phan – Fort Worth Chamber of Commerce

Academic

REFEREED PUBLICATION

  • Worthy Award: Sarah Maben, PhD, Tarleton State University, and Kathleen Whitson, PhD, University of North Texas – A research project resulted in a better understanding of student-run public relations firms on U.S. college campuses. Advisors provided data about firm characteristics, such as years in operation, funding, workspace, hiring, clients and student involvement.
  • Award of Excellence: Margaret Ritsch, APR, Schieffer School of Journalism, TCU – A poster publication at the Educators Academy of the PRSA International Conference explained techniques to empower students with knowledge of industry practices.

SERVICE LEARNING INITIATIVE

  • Award of Excellence: Shelley Wigley, PhD, Tom Christie, PhD, Charla Markham Shaw, PhD, University of Texas at Arlington – Students in Dr. Wigley’S class developed and implemented campaign tools and tactics on behalf of Meals on Wheels of Tarrant County. Results revealed an increase in awareness in the Arlington and UTA communities. The campaign also raised more than $450.
  • Award of Excellence: Amiso M. George, PhD, APR, Fellow PRSA, Schieffer School of Journalism, TCU – VITALS PR campaign, supported with a $50,000 grant from the Century Council, was prepared to help students recognize symptoms of alcohol poisoning and get help. VITALS succeeded in exposing one half of the student body to the issue.

Worthy Advertisers:

Worthy_Awards_Logos

Speed Mentoring GFWPRSA Style

Meeting-72The focus of this luncheon is YOU!

GFWPRSA is pleased to host its first-ever speed mentoring event – developed because our members voiced a desire for more interaction and exchange of professional knowledge. You spoke. We listened.

Those familiar with the concept of speed dating will have a general idea what to expect – but instead of meeting potential dates, you’ll visit with PR professionals. Get ready to meet mentors, protégés, allies and sources of information that can help give you fresh, new ideas for your public relations career. No matter one’s level of experience, everyone has something to teach and something to learn. This also is an opportunity to make connections and share insights with other public relations professionals across the Greater Fort Worth area. To kick off the event, students from Texas Christian University will briefly present their award-winning VITALS campaign.

Come prepared to share professional accomplishments and challenges!

Click here for a live Twitter feed – #FWPRSA.

Those who RSVP in advance will receive additional preparation materials. And if you’re feeling shy, don’t worry!  GFWPRSA will provide plenty of topics to keep the conversation flowing. From event-planning and crisis preparation to cost-effective research methods, everyone should walk away with a new idea or best practice.

Wednesday, May 8 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

 

A mark of distinction

APRLogoLRGreater Fort Worth PRSA wants to shine a light on the benefits of earning an APR by introducing LAMP, the Local APR Mentorship Program developed for the Fort Worth chapter. Hear from those who have gone through the accreditation process and hear from others who have moved past contemplation to commitment. An APR is more than three little letters behind your name; it is a mark of distinction for public relations professionals who demonstrate broad knowledge, strategic perspective and sound personal judgment. This year’s co-chairs of the APR Committee, Sandra Brodnicki, APR, and Linda Jacobson, APR, will lead the program. For more information about obtaining an APR, visit http://fortworthprsa.dividesignpros.com/accreditation.

Wednesday, April 10 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Linda Ld Jacobson, APR
LindaJacobsonLinda Ld Jacobson, APR, is an accredited public relations professional who currently oversees marketing and public relations for a communications and signal engineering firm based in Fort Worth, Texas. During her career, she has overseen the delivery of marketing, communications and strategic planning services for Fortune 100, 200 and 500 transportation clients, including managing day-to-day communications for BNSF Railway on a $2.5 billion initiative. She also was responsible for strategic communications for GE Transportation when that company expanded their locomotive manufacturing to North Texas and handled safety and security messaging for American Airline pilots after 9/11. Jacobson has won numerous awards for branding, communications and design, and in 2011, she received a Bronze Anvil award from the Public Relations Society of America for her strategic tactical work.

Sandra Brodnicki, APR
SandraBrodnickiSandra Brodnicki, APR, is president of Brodnicki Public Relations, Inc. a marketing communication consulting firm that focuses on helping organizations solve business problems using a direct, phased approach to understand the unique challenges organizations face and to determine a strong course of action. A former newspaper editor, reporter and columnist, she works closely with every client to move business forward by creating communication strategies tied directly to organizational goals for measurable results. In addition to the Best of Show honor, she has won numerous communication- and business-related awards since launching her firm in 2003. In 2013, Sandra will continue to co-chair of the chapter’s APR efforts.

 

Survey results provide roadmap for 2013 programming activities

In January, the Greater Fort Worth PRSA chapter surveyed its membership about expectations and interests for 2013 programming events including luncheons, professional development workshops, mixers and more. We sent out 182 invitations to the survey, and 57 of you responded, giving us a healthy 31 percent response rate. First, thank you. And second, please know that your chapter leadership has taken your comments to heart.

We learned some interesting things about what’s interesting to our chapter members. Nearly 75 percent of you say you’re looking for education when it comes to your local PRSA programs; while networking and interaction with our peers is important. You’re also looking for the “how-to’s” and those nuggets of wisdom that push you to pursue your career even more effectively and passionately.

When it comes to luncheon programs, some of your top interests were social media strategy; case studies / war stories from our chapter members; promoting digital literacy within our organizations and developing our own personal brands and career paths as public relations professionals.

For professional development workshops, again respondents stressed the importance of learning more about social media strategies and measurement techniques. Our members are also interested in hearing from local media about the state of the newsroom in 2013, along with making more effective presentations and training others to do the same.

In addition to providing feedback on topics for speakers and workshops, respondents also provided valuable feedback about timing of evening events and mixers, which will help several of our committee chairs plan appropriate events that generate value for our members.

Please know that we’re listening, and so far we’re on the right track for 2013. Our first professional development workshop, held last month, focused on the intricacies of social media and was a great success for our chapter by all measures. You can also rest assured that the next half-day workshop, scheduled for October, will certainly focus on one or more of our membership’s top recommended topics. And this month’s luncheon program focuses on how public relations professionals can develop crucial internal relationships that earn them a seat at the leadership table – another key area of interest.

Moving forward, our chapter’s board of directors will continue to use your feedback as our guide for planning effective programs and events for the rest of the year. We’ll also report back to you at the end of 2013 for an assessment of how we measure up. And in the meantime, if you’re struck by an idea for a great program, send it my way: clarkm@trinityra.org. I’ll look forward to hearing from you.