Fort Worth PRSA Members Honored as Finalists in PR News’ Nonprofit PR Awards

PR News has recognized Gigi Westerman, APR, and Sandra Brodnicki, APR, as finalists in the annual PR News Nonprofit PR Awards for their work with Catholic Charities Fort Worth and United Way of Tarrant County on a financial education rebranding effort. The award salutes the top nonprofit public relations campaigns of the year, the smartest communications initiatives and the people behind them.

The entry, titled Money School, highlighted a successful branding and strategic communication effort designed to support a communitywide financial education initiative for individuals and families making less than $50,000 per year. It was named as a finalist in the Branding/Rebranding Campaign category.

“Financial education is an essential step to ending poverty, and the tools and techniques provided in this program teach individuals and families to manage their finances and make informed decisions,” said Christie Mosley-Eckler, Money School program manager for Catholic Charities Fort Worth. “Thanks to our new Money School brand and strategic communication plan, we’ve seen a significant increase in families seeking financial education. We are also capturing the hearts of community partners, which will help make this initiative even more successful.”

PR News is known across the public relations industry as a strategic resource and training tool, and the Nonprofit PR Award showcases the industry-leading campaigns and outstanding individual performance. The winners and honorable mentions will be celebrated at the Nonprofit PR Awards Luncheon on March 11, 2013 at the National Press Club in Washington, D.C.

Westerman is president of Strategic Image, Inc., a consulting firm that specializes in branding, public relations, integrated communications and presentation training. Brodnicki is president of Brodnicki Public Relations, Inc., focusing on branding, key message development, strategic marketing communications and public relations strategy.

Why earn your APR? #accredchat testimonial

Diane Rhodes Bergman, APR

Attaining the APR turned out to be one of the most rewarding endeavors I have undertaken. I have been practicing PR professionally for over 15 years and have always strived to stay informed and updated. As a result, I was astonished at how much I learned going through this process and the impact it has had on my daily practice of public relations.

It is true that much of the information you review in preparation for the APR covers topics you have “learned” before. The difference is that this process forces you to actively apply the details of this knowledge to your real life practice of the profession, which takes your learning to a whole new level.

Now that I’ve completed the process, I fully realize that the APR designation is much more than three letters after your name; it symbolizes a deeper level of commitment to the profession, the public and to your employers/clients.

Being green is good for the environment, but is it good your bottom-line?

Big Elephant EarsImage by K. W. Sanders via Flickr

President’s Column: Andra Bennett, APR

Green’s my favorite color. Huge green elephant ears gently sway in the breeze outside my home office window as I write this, bringing peace to my work.

My affection toward green extends to the ink on U.S. currency. Having that kind of green brings peace of mind, too.

Can those two greens live in harmony? As environmentally-friendly “green” initiatives have come upon the PR scene, how do we implement programs and campaigns that are relevant to our customer and measure the return to our company / client?

Find out at our next PRSA luncheon Oct. 14 as our panel shares how the public and private sectors are working to steward our precious environment, communicate these efforts to the public, and bring a positive return to a company. Panel members are:

Brian Boerner, director of environmental management, City of Fort Worth

Tom Burke, APR, manager of public relations and communications, IBM

Chris Smith, Texas media director, Environmental Defense Fund

Giving away some green…
We’ll also be handing out some green. The Greater Fort Worth Chapter has established scholarship funds for outstanding PRSSA students at ACU, TCU and UTA.A student from each university is selected to receive $500 each and will receive their check at the October luncheon. The students are:



ACU – Will Moore

TCU – Katie Pool
UTA – Kathelin Buxton

Finally, congratulations to Diane Rhodes Bergman, APR, for achieving her accreditation status from National PRSA.Diane will receive her APR pin and $100 from the Chapter’s Jim Blackmore APR Memorial Scholarship Fund. The fund was established last year in memory of Blackmore’s PRSA legacy in Dallas-Fort Worth, and is awarded to GFW members who achieve accreditation.

Chapter members, your annual dues fund these important local awards that elevate the status of our profession and help support fellow members and students. Please join us in October at our annual meeting for the luncheon program, presentations and elections. Your participation is appreciated.

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Making the News: The Rise of the Crowd

On Tuesday, September 15, GFW PRSA members Tracy Syler-Jones and Richie Escovedo provided a session for the chapter’s Education Special Interest Group.

Making the News: The Rise of the Crowd

Tracy Syler-Jones (@TracySJ) – Vice Chancellor of Marketing and Communication at TCU
Richie Escovedo (@vedo) – Media and Communication Development at Mansfield ISD

Today’s supercharged communication world presents numerous challenges for communicators. In the recent past, one could rely on traditional media to pass along news and information that could reach, and hopefully, influence the masses.

However, a shrinking number of reporters means communicators must learn how to effectively utilize, integrate and manage social networking and new media tools to remain visible and connected with key audiences. Learn more about the role the crowd plays in pushing your message along and how to tap into that energy.

Additional links promised to attendees:

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