Join us for our next GFW PRSA luncheon on Wednesday, August 14, at Colonial Country Club!

Two high-profile crises – the Jacqueline Craig incident and the uproar over SB4 – motivated the City of Fort Worth to assemble a task force and launch the Race and Culture Initiative in August 2017.  The 18-month effort required a sustained community engagement and communications strategy.

Hear from Michelle Gutt, the City of Fort Worth’s communications chief, Bob Ray Sanders, a member of the City’s Race and Culture Task Force, and Estrus Tucker, lead consultant, as they share insights on the Race and Culture Initiative from a communications perspective.

When: Wednesday, August 14, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, July 10, at Colonial Country Club!

The city of Fort Worth has always captured the imagination – and now more visitors are checking out our great city than ever before. Hear from Visit Fort Worth’s Executive Vice President for Marketing & Strategy, Mitch Whitten, on how the organization is sharing the welcome and helping boost our $2.6 billion visitor economy.

When: Wednesday, July 10, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, June 12, at Colonial Country Club!

Employees are the center of our world in internal communications, but have you ever thought about treating them like a consumer? They are “buying” your company culture, priorities and mission. Join us on Wednesday, June 12 to hear from Crystal Forester, Senior Communications Manager, GM Financial, on how to leverage consumer marketing tactics to engage your employees.

When: Wednesday, June 12, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here. 

Join us for our next GFW PRSA luncheon on Wednesday, May 8, at Colonial Country Club!

Join us for the next GFW PRSA luncheon, Wednesday, May 8, featuring guest speaker, Kim Speairs, APR, MBA, PCCA Director of Communications and Engagement.
 
Culture can be a major competitive advantage in a tight economy and even tighter job market. A company’s culture drives people’s behavior, engagement, innovation, customer service and its overall profitability. And yet, many companies are not dedicating the time or resources to define and foster it. In this workshop, we’ll explore how and why you – as a public relations and communications professional – can develop and help drive team engagement throughout your organization. We’ll look at how and where to initiate the conversations, how to gather the insights you need and ways to put a plan into action.

When: Wednesday, May 8, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here. 

Join us for our next GFW PRSA luncheon on Wednesday, April 10, at Colonial Country Club!

Over the past two decades, companies like Microsoft, State Farm, and Johnson & Johnson have used an understanding of customer jobs to create breakthrough innovations. A focus on the customer job has helped them to see beyond how things are done today to understand the value that customers seek.

In this talk, Lance Bettencourt, professor of marketing at TCU and one of the leading experts on jobs-to-be-done thinking, will demonstrate the power of a jobs-to-be-done lens for shaping thinking about how public relations can and should offer value. Drawing from real examples, he will challenge the audience to see the value of PR not in what it does, but in the impact it should have.

When: Wednesday, April 10, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here.