Join us for our next GFW PRSA luncheon on Wednesday, April 10, at Colonial Country Club!

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Over the past two decades, companies like Microsoft, State Farm, and Johnson & Johnson have used an understanding of customer jobs to create breakthrough innovations. A focus on the customer job has helped them to see beyond how things are done today to understand the value that customers seek.

In this talk, Lance Bettencourt, professor of marketing at TCU and one of the leading experts on jobs-to-be-done thinking, will demonstrate the power of a jobs-to-be-done lens for shaping thinking about how public relations can and should offer value. Drawing from real examples, he will challenge the audience to see the value of PR not in what it does, but in the impact it should have.

When: Wednesday, April 10, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, February 13, at Colonial Country Club!

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When a crisis hits, and it will, you need a sure-fire game plan to respond effectively and immediately. In today’s world, information moves at a rapid pace so when you mess up, and you will, be ready to fess up and fix it right away!

Hear from Anita J. Foster, Executive Director, Marketing and Communications at the Arlington ISD, to hear hilarious, horrifying and humbling examples of how to handle any crisis that comes your way. There’s just no reason to learn on our own when we have major brands like KitchenAid, JC Penney, Egypt Air, American Red Cross and others to learn from. Be ready to laugh and cry as we walk through some classic mess ups, fess ups and fix its, and how to incorporate this strategy into your crisis communications plan.

When: Wednesday, February 13, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, November 14, at Colonial Country Club!

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As a relatively new frontier, digital is a discipline that has generally been left to specialists. However, we’re not always lucky enough to have one of these specialists on hand when a prospect or client asks questions or indicates an interest in exploring this realm. As digital tactics and strategies become more integrated, if not inseparable, from PR and communications, the ability to talk digital is more important than ever. In this presentation, Jim Lin (Partner/SVP, Ketchum Digital) will share relevant points and best practices on digital tactics that brands and organizations are asking about today. With this knowledge, you will become dangerous enough to get your client or prospect to the next meeting, when you can bring a specialist into the room to take it the rest of the way.

When: Wednesday, November 14, 2018, 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, September 12, at Colonial Country Club!

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In 2014, Texas Health Resources (THR) treated the first Ebola patient in the United States at Presbyterian Hospital of Dallas. The crisis was an international news story for months and resulted in prolonged scrutiny for THR. Mark Riordan, THR’s Vice President, Stakeholder Engagement, will discuss best practices in crisis management and reveal how ethics guided the PR counselors in helping the health care system navigate this unprecedented crisis.

When: Wednesday, September 12, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

March 2017 Luncheon

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March 2017

“Jump in the Tranches with the Trahans!”
March 22 – GFW PRSA March Half-Day Workshop

Put your crisis communications instincts to the test. Jump in the trenches with the experienced father and son team, Dr. Joe Trahan and Joseph Trahan, at the PRSA Greater Fort Worth chapter’s half-day workshop (8 a.m. – 1 p.m.) on Wednesday, March 22.

Register today!

No organization is immune, so prepare for the unknown and gain skills to react quickly, respond immediately and be part of the story before it gets away from you. If you’ve never handled or accounted for a crisis communications situation for your organization, this hands-on, interactive workshop with the experts is what you need.

A New Orleans native, Dr. Joseph V. Trahan, III, APR, PRSA Fellow, has over 35 years of public relations/affairs experience in the governmental, association, educational and non-profit sectors. His son Joseph Van Trahan, IV is a sports media professional who has spent over a decade in the professional and collegiate ranks. He is currently in his 10th season as the media relations and corporate relations coordinator with the Dallas Cowboys.