PRSA Luncheon: Show You’re Worthy

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Join the Greater Fort Worth PRSA chapter for lunch and learn about plans for the 2014 Worthy Awards. Hear some tips about how to put your best foot forward with a winning nomination! The GFW PRSA Chapter’s Worthy Awards were presented for the first time in 2012, and the professional recognition program grew substantially in its second year. Committee members are working now to make the awards process and event even better in 2014.

This year’s Worthy Awards co-chair, Holly Ellman, will kick things off with an overview of plans and key dates for this year’s awards, leading up to the celebration and awards night at the Fort Worth Club on Thursday, May 29. Next, co-chair Joe Stout will talk about the new entry process and share some recommendations from past judges about how to create a nomination that shows the full value of your communications product or project. Also, the 2013 Worthy Award Best of Show winner Gigi Westerman, APR, Fellow PRSA and her client Shannon Wingo from the Tarrant County Public Health Department will discuss their award winning strategic communications program: “Breastfeeding Works,” a campaign designed to educate employees and elicit support for a new worksite lactation policy.

Wednesday, February 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speakers:

Holly Ellman
HollyElman Holly Ellman serves as assistant director of communications in TCU’s office of Strategic Communications Management, with a focus on media relations. She manages the University’s faculty experts and provides strategic marketing and communication services to TCU’s College of Science & Engineering. Holly’s past work experience includes serving in a public relations capacity for Texas Wesleyan University, Fort Worth Country Day School, Witherspoon Advertising & Public Relations and Casa Manana Theatre. She began her undergraduate studies at TCU and earned a bachelor’s degree from Texas Wesleyan University. She is on the board of directors of Imagination Celebration of Fort Worth and is a member of the National Charity League, Fort Worth Chapter, with her daughter, Rachel. Holly is a past president of the Greater Fort Worth Chapter of PRSA and currently serves as an assembly delegate and Worthy Awards co-chair.

Joe Stout
JoeStoutJoe Stout is Director of Integrated Communications for Lockheed Martin Missiles and Fire Control, where he leads a team of 40 employees who perform media relations, internal communications, community relations, marketing communications and graphics/multimedia functions in Grand Prairie, Texas and Orlando, Florida.  Joe has more than 30 years of public relations experience in the aerospace industry, including extensive work in media relations and international communications. Joe previously spent two years as a reporter at a daily newspaper, is a native of Dallas, and holds a degree in English and Journalism from Texas A&M-Commerce.

Gigi Westerman, APR, Fellow PRSA
Gigi-WestermanLRGigi Westerman, APR, Fellow PRSA, began her career as a television news producer and reporter before transitioning into public relations, where she worked primarily in the healthcare and insurance sectors. In 2001, she founded Strategic Image, Inc. to help organizations create memorable and measurable communication campaigns designed to achieve their business goals.  Westerman’s expertise includes strategic planning, brand development, crisis communication, issues management, media relations, social media planning and media and brand ambassador training. In addition to winning two Worthy Awards last year, Westerman was also named a finalist in the PR News Nonprofit Awards and was awarded a PRSA Silver Anvil Award of Excellence. Her client roster includes leaders in government, insurance, healthcare, law and the nonprofit sector.

Shannon O’Quin Wingo, R.D., L.D., IBCLC, RLC
ShannonO'QuinWingoShannon O’Quin Wingo, R.D., L.D., IBCLC, RLC is a registered dietitian & board certified lactation consultant who has worked for the Texas Women, Infants and Children Supplemental Nutrition Program (WIC) program for 20 years. She is currently employed by Tarrant County Public Health as the WIC program Breastfeeding Coordinator.

PRSA Luncheon – Overcoming Challenges to Tell the F-35 Story Worldwide

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Join the Greater Fort Worth PRSA chapter for its first luncheon of the new year, as we learn about the highly integrated, 24/7 strategic public relations network that supports the world’s most advanced fighter plane, the F-35 Lightning II. Speaker Mike Rein will share how the F-35’s rocky start, marked by development delays and frequent negative media coverage, has turned the corner in the past 12 months and recently celebrated completion of its 100th aircraft. In addition to being a stealthy “fifth generation” fighter, the F-35 is an economic engine that provides 40,000 jobs in Texas and more than 125,000 across the United States. To learn more about the F-35, visit www.F35.com.

Wednesday, January 8 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speaker:

Michael J. “Mike” Rein
Mike ReinMichael J. “Mike” Rein is the Director, Fighter Group Communications for Lockheed Martin Aeronautics in Fort Worth. He leads a staff of eight and is responsible for all Communications activities associated with Lockheed Martin’s F-35 Joint Strike Fighter Program. Prior to joining Lockheed Martin, Rein was Communications and Customer Relations manager for United Launch Alliance, a Lockheed Martin – Boeing Company joint venture, at Cape Canaveral Air Force Station, Florida. He was responsible for developing and executing all external communications for ULA’s 3,800 person workforce and was the lead communicator for all ULA rocket launches. Before joining ULA, Rein served at NASA’s Kennedy Space Center as Chief, Media Services. He led a 52-person team that included public relations, broadcast television and world wide web operations covering all aspects of KSC programs ranging from Space Shuttle, International Space Station and Expendable Launch Vehicle programs. Mike also served 20 years in the U.S. Air Force in a variety of Communications and leadership positions. He has a Bachelor of Arts degree in Journalism from Southwest Texas State University and two Master’s degrees – one from the Naval War College in National Security and Strategic Studies and one from Golden Gate University in Public Administration.

 

2014 GFW PRSA Slate of Officers Announced

Greater Fort Worth Chapter of PRSA members held their annual election Oct. 9 and voted unanimously for the following 2014 slate of officers (includes unexpired positions):

    • President Richie Escovedo
    • Vice President of Membership / President-Elect Michelle Clark, APR
    • Vice President of Programs Sandra Brodnicki, APR
    • Treasurer Megan Force
    • Treasurer-Elect Lisa Albert
    • Secretary Claire Bloxom

Directors include:

  • Liz Heck
  • Jahnae Stout
  • Joe Stout

Assembly delegates include:

  • Gigi Westerman, APR, Fellow PRSA
  • Holly Ellman

 

 

Notes from Philly

By: Chris Smith, Greater Fort Worth PRSA President
csmithcommunications@gmail.com

PhillyPhoto-IndependenceHallLRSay “cheeeeeeeese.” Click. Another photo taken of friends, colleagues or speakers. Say cheese again, but this time to go along with your traditional Philly cheeseteak. Then think “cheesy” for just a second when you first see those outlandish Mummers costumes.

Fun, photos and food certainly made the trip memorable, but add to that the latest and greatest in professional development and the result was exceptional value from this year’s PRSA 2013 International Conference in Philadelphia.

My own personal experience reflected the conference theme, “One World: Connection. Community. Collaboration.” That is, I truly felt “connected” to my peers through thought-provoking conversations and warmly received by new colleagues and senior-level practitioners freely offering sage advice.

On top of it all, our Chapter shined with Gigi Westerman, APR, being named a new PRSA Fellow, and Julie Wilson, APR, receiving the Lloyd B. Dennis Distinguished Leadership Award. Additionally, Margaret Ritsch, APR, shared her expertise on an Educator’s Academy panel about starting a student agency.

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Indeed Fort Worth was well represented. Other members attending the conference or pre-conference were Carolyn Bobo, APR, Fellow PRSA, Doug Newsom, APR, Fellow PRSA, and Holly Ellman.

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Consider attending next year’s conference in Washington, D.C. to build upon your own professional career. There’s simply no equivalent when it comes to professional public relations conferences.

Below are takeaways from my own perspective this year, but to find out what others experienced and thought, do a Twitter search with the #PRSAICON hashtag. There are plenty of blogs and videos already popping up to give you a sense of being there.

  • “Brands are now people and people are now brands.”
  • “Social media risk training is the new sexual harassment training of our era.”
  • “I can work from anywhere with technology.”
  • “Be authentic. Be who you are.”
  • In video communication, you need a mix to get out your message. The media mix is ESPO (earned, shared, paid and owned).
  • “Be resilient in the face of adversity.”
  • “The role of a leader is not to know everything, but how to find the answers for what your team needs at that moment.”
  • In presentations, use the 10.20.30 principle: 10 slides, 20 minutes, 30-point font.
  • Your brand is a combination of “functional and emotional” value.
  • “Public relations is about collaboration, co-creation.”

For she’s a jolly good fellow! Event honoring Gigi Westerman, APR, Fellow PRSA

Gigi-WestermanLRFor she’s a jolly good fellow! Fort Worth’s newest inductee into PRSA’s College of Fellows — Gigi Westerman, APR, Fellow PRSA — will be honored along with the chapter’s five other fellows Monday, Nov. 4, from 5:30 to 7:30 p.m. on the third level of Reata downtown. Cost is $15 per person and includes appetizers and one drink.

Please Note: This date differs from the one originally published.