I’ve Got You After My Name

At the GFW PRSA Luncheon on April 9, Andra Bennett, APR shared a quick song promoting PR accreditation with the Greater Fort Worth Chapter of PRSA, celebrating the 50th anniversary of the APR. Please see below for the lyrics and the YouTube video.

Tune: I’ve Got You Under My Skin

I’ve got you – after my name
I’ve got you – proving I know P.R.
those 3 little letters known as the A.P.R.
I’ve got you – after my name!

I tried so not to give in
I said to myself the studying never will go so well
But why should I try to resist, when baby I know so well
I want you … after my name.

I would sacrifice anything come what may
just to say that I’ve been endorsed
By our Society – that I’m known to be
an outstanding professional force

Don’t you know you little fool, you can pass that exam
Use your mentality, step up!
Show your credibility

It’s the mark of our trade
Says that you’ve got it made
So don’t stop… get into the game
You should have APR … after your name

I’d sacrifice anything come what may
for the APR on my resume
And the frame would look great on my office wall
And my colleagues would stop nagging me….

Don’t you know little fool, you’re the cream of the crop
You’re already one of the best
Now if you’d only take the test

And each step that you make, the review you will take
Makes me know –you won’t be the same
Cause you’ll have A-P-R after your name

Put it on your signage – it’s ok to be vain…

Go ahead and flaunt it…. You deserve the fame.

Put it in lights!

Free Member Benefit Webinar – The New Secrets of Media Pitching Success

OfficeSmallFort Worth PRSA members have free access to a special, chapter-only webinar from Noon to 1 p.m. CST, on Thursday, April 17, called “The New Secrets of Media Pitching Success” with speaker Michael Smart.

To access the “The New Secrets of Media Pitching Success” webinar, visit http://www.omnovia.com/event/73881386778981 15 minutes prior to the April 17th start time.

  •  Enter your email address
  • Enter password – prsa
  • Click the button to enter room
  • Enter your first and last name
  • Click Next

Supported browsers for joining the webinar include:

  • PC Users: Internet Explorer, Firefox and Google Chrome.
  • Mac Users: Safari, Firefox and Google Chrome.

To confirm the computer you plan to use is able to join our event: Go to: http://www.omnovia.com/conftest

If you are unable to connect using the instructions above, you can access the event by calling (712) 432-0075. Use the pin 360076.

You also can visit the help page to find answers to your questions. For technical problems during the webinar, call KRM Customer Service Center Toll Free:  (800) 775-7654

All webinar content is delivered straight to your computer. You’ll need speakers or headphones to hear the audio feed.

Worthy Awards Call for Entries

The Greater Fort Worth Chapter of PRSA presents:

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Recognizing the Best in Strategic Communications

Categories include full campaigns and tactics ranging from digital and video to writing and media relations – your very best work from January – December 2013. Awards will be given for outstanding achievement in a strategic multi-tactic program and for the items or components that contribute to the success of an overall program or campaign. Additional awards will be given for Communicator of the Year and student work.

Winners and runners-up will be announced May 29, 2014 at the Worthy Awards dinner celebration at the Fort Worth Club.

Entry Deadline Extended to April 11, 2014

To enter, and see the full list of categories, visit http://worthyawards.com.

 

GFW PRSA Celebrates 50 Years of APR

50AnnivLogoAPRIt’s time to break out the bubbly and balloons! The Greater Fort Worth PRSA chapter is celebrating the 50th anniversary of accredited in public relations (APR) this year and is planning to celebrate at an upcoming meeting.

Last year, the chapter introduced a local accreditation mentorship program, or LAMP. This year, the chapter has added an easy-to-use form on the accreditation page of the GFW PRSA site for those interested in earning the APR. To view, visit http://fortworthprsa.dividesignpros.com/accreditation/. Potential candidates can request a mentor or ask questions about the process. Accreditation Committee co-chairs Carolyn Bobo, APR, Fellow PRSA, or Linda Jacobson, APR, will then assist with the request.

Those who have earned APR demonstrate commitment to the communications profession, to their clients, to their company or organization, and to themselves. Earning the APR is an individual achievement and is recommended for those who have been in the profession for five or more years. The chapter supports individual efforts and offers scholarships to those who successfully complete the process.

 APR Webinar—April 10

Do those three little letters after a colleagues’ name really spell success? Is Accreditation—and maintenance—worth the time and effort? What’s the ROI on APR, and does it pencil out? Join Sue Walton, APR, vice president for university and public affairs, University of North Dakota; Grace Leong, APR, managing partner, Hunter Public Relations and Steven Zenofsky, APR, assistant vice president and manager, public relations, FM Global, for a fast-paced webinar as they share concrete examples of how the APR took their career to the next level, and how it continues to deliver value. How the APR Can Boost Your Career is scheduled for April 10, from 2-3 p.m. CDT. Register here: http://www.prsa.org/Learning/Calendar/register/6144.

PRSA Luncheon: Show You’re Worthy

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Join the Greater Fort Worth PRSA chapter for lunch and learn about plans for the 2014 Worthy Awards. Hear some tips about how to put your best foot forward with a winning nomination! The GFW PRSA Chapter’s Worthy Awards were presented for the first time in 2012, and the professional recognition program grew substantially in its second year. Committee members are working now to make the awards process and event even better in 2014.

This year’s Worthy Awards co-chair, Holly Ellman, will kick things off with an overview of plans and key dates for this year’s awards, leading up to the celebration and awards night at the Fort Worth Club on Thursday, May 29. Next, co-chair Joe Stout will talk about the new entry process and share some recommendations from past judges about how to create a nomination that shows the full value of your communications product or project. Also, the 2013 Worthy Award Best of Show winner Gigi Westerman, APR, Fellow PRSA and her client Shannon Wingo from the Tarrant County Public Health Department will discuss their award winning strategic communications program: “Breastfeeding Works,” a campaign designed to educate employees and elicit support for a new worksite lactation policy.

Wednesday, February 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speakers:

Holly Ellman
HollyElman Holly Ellman serves as assistant director of communications in TCU’s office of Strategic Communications Management, with a focus on media relations. She manages the University’s faculty experts and provides strategic marketing and communication services to TCU’s College of Science & Engineering. Holly’s past work experience includes serving in a public relations capacity for Texas Wesleyan University, Fort Worth Country Day School, Witherspoon Advertising & Public Relations and Casa Manana Theatre. She began her undergraduate studies at TCU and earned a bachelor’s degree from Texas Wesleyan University. She is on the board of directors of Imagination Celebration of Fort Worth and is a member of the National Charity League, Fort Worth Chapter, with her daughter, Rachel. Holly is a past president of the Greater Fort Worth Chapter of PRSA and currently serves as an assembly delegate and Worthy Awards co-chair.

Joe Stout
JoeStoutJoe Stout is Director of Integrated Communications for Lockheed Martin Missiles and Fire Control, where he leads a team of 40 employees who perform media relations, internal communications, community relations, marketing communications and graphics/multimedia functions in Grand Prairie, Texas and Orlando, Florida.  Joe has more than 30 years of public relations experience in the aerospace industry, including extensive work in media relations and international communications. Joe previously spent two years as a reporter at a daily newspaper, is a native of Dallas, and holds a degree in English and Journalism from Texas A&M-Commerce.

Gigi Westerman, APR, Fellow PRSA
Gigi-WestermanLRGigi Westerman, APR, Fellow PRSA, began her career as a television news producer and reporter before transitioning into public relations, where she worked primarily in the healthcare and insurance sectors. In 2001, she founded Strategic Image, Inc. to help organizations create memorable and measurable communication campaigns designed to achieve their business goals.  Westerman’s expertise includes strategic planning, brand development, crisis communication, issues management, media relations, social media planning and media and brand ambassador training. In addition to winning two Worthy Awards last year, Westerman was also named a finalist in the PR News Nonprofit Awards and was awarded a PRSA Silver Anvil Award of Excellence. Her client roster includes leaders in government, insurance, healthcare, law and the nonprofit sector.

Shannon O’Quin Wingo, R.D., L.D., IBCLC, RLC
ShannonO'QuinWingoShannon O’Quin Wingo, R.D., L.D., IBCLC, RLC is a registered dietitian & board certified lactation consultant who has worked for the Texas Women, Infants and Children Supplemental Nutrition Program (WIC) program for 20 years. She is currently employed by Tarrant County Public Health as the WIC program Breastfeeding Coordinator.